Hello guys! If you have any questions, feel free to comment below. Do give the SLIDESHARE a LIKE if it was helpful! I am sure you have heard of the term SEO and SEM. Many of us have heard about this term, but are unable to get a more holistic understanding of what SEO and SEM marketing is. I once receive a phone call (in 2014) from an agency in Singapore that would like to manage our (Sky Digital Agency) Google Adwords Campaigns. So i ask what would you recommend us to do, and she replied, well, can we arrange a meeting with you sometime next week? And i replied, how much do you think we should spend on Google Adwords and what is the ROI? She could not answer the question. She said she would get back to me after checking with her Account Manager. (Well, she did call back after checking. Long story short, we did not engage them to do our Google Adword Campaigns). So the underlying issue about is, everyone knows SEO and SEM will drive traffic for their business. People are selling it over the phone even without understanding it. Here is a SLIDESHARE where we hope to answer some misconceptions of SEO and SEM, we hope it helps you understand why you're not ranked on search engines, and there are 5 immediate steps you can take today to improve your website's SEO ranking today. If the video was helpful, do subscribe! Every subscription ENCOURAGES us to curate more SLIDESHARE, and YouTube videos about digital and internet marketing. :) - - - - - - - - - - - - - - - - - - - - Do follow us on Facebook, Instagram and YouTube! www.fb.com/skydigitalagency www.instagram.com/skydigitalagency YouTube: https://goo.gl/STsyqN Find out more about our SkillsFuture Approved workshops: www.skydigitalagency.com/workshops - - - - - - - - - - - - - - - - - - - - Better Marketing, Better Leads Charmaine, Creative Director Email: sayhi@skycrm.asia Sky Digital Agency | www.skydigitalagency.com

2. Charmaine
Founder, and Chief Marketing Officer at Sky Digital Agency
We are here to help marketers and business owners in Better Marketing
for Better Leads. At Sky Digital Agency, we help our clients create better
social media presence online across the different digital marketing
platforms available, specialising in SEO & SEM, Facebook, Email and
Infographics Marketing.
By the end of the video, you will understand the difference between SEO
and SEM. We’re also sharing with you on some tips to get your organic
SEO up and running.

3. What do we do at Sky Digital Agency?
• Consultancy Projects - Marketing Strategy, SEO & SEM,
Digital Marketing Training
• Branding, Web Development, Graphic Design
• Facebook Marketing & Advertising
• Design & Strategize Email Marketing Campaigns
• Conduct Weekly Digital Marketing Workshops:
- Facebook Marketing & Lead Generation Workshop
- Create Facebook Ads that sell (Advanced)
- Infographics & Visual Content Marketing
- Email Marketing with MailChimp (For Beginners)
- Fundamentals to Internet Marketing

4. Let’s look at the definition of SEO on wikipedia.
Search engine optimization (SEO) is the process of affecting the visibility of a website
or a web page in a web search engine's unpaid results—often referred to as "natural",
"organic", or "earned" results.
SEO VS SEM
Search Engine Optimisation / Search Engine Marketing

5. Let’s look at the definition of SEM on wikipedia.
“Search engine marketing is a form of Internet marketing that involved the promotion
of websites by increasing their visibility in search results pages (SERPS) through
optimisation and advertising.”
SEM includes SEO tactics, as well as several other search marketing tactics.
SEO VS SEM
Search Engine Optimisation / Search Engine Marketing

6. What is SEO and SEM?
SEO: Organic, Free, Search Ranking on Search Engines
Result of: Quality, Fresh Content
SEM: Paid Advertisement, Google Adwords, Google Display
Network, etc

7. Elaborating on SEO
Search Engine Optimisation
• SEO is a component of a larger category, SEM.

8. • SEO is a component of a larger category, SEM.
• SEO is the process of maximising the number of visitors to a
particular website by ensuring that the site appears high on the list
of results returned by a search engine (i.e. Google, Yahoo, Bing)
Elaborating on SEO
Search Engine Optimisation

9. • SEO industry is constantly changing due to the frequent changes to
Google’s algorithm, looking for quality information.
Elaborating on SEO
Search Engine Optimisation

10. • SEO industry is constantly changing due to the frequent changes to
Google’s algorithm, looking for quality information.
• Most recent update ranks mobile-friendly website higher than
websites that are not mobile-friendly designed for mobile and
tablet devices.
Elaborating on SEO
Search Engine Optimisation

11. • SEO industry is constantly changing due to the frequent changes to
Google’s algorithm, looking for quality information.
• Most recent update ranks mobile-friendly website higher than
websites that are not mobile-friendly designed for mobile and
tablet devices.
• SEO consist On-Page and Off-Page activities
Elaborating on SEO
Search Engine Optimisation

12. What is on-page and off-page SEO?
On-Page SEO:
Steps you can take on your website
to improve your search results.
Off-Page SEO:
Steps you can take outside of your website
to improve your search results.

13. 5 Examples of SEO on-page activities
What are some steps you can take to
improve your SEO ranking immediately?

14. 5 Examples of SEO on-page activities
1. Incorporating keywords naturally into title tags, meta descriptions, meta keywords, etc
i.e. Sky Digital Agency is a digital training agency that has 7 Skills Future Approved workshops in
Singapore. (I wanted to put the words “Skills Future” and “Singapore” into the meta descriptions.

15. 5 Examples of SEO on-page activities
1. Incorporating keywords naturally into title tags, meta descriptions, meta keywords, etc
i.e. Sky Digital Agency is a digital training agency that has 7 Skills Future Approved workshops in
Singapore. (I wanted to put the words “Skills Future” and “Singapore” into the meta descriptions.
2. Clean formats of page URLs: i.e. skydigitalagency.com/blog/seo-vs-sem
instead of skydigitalagency.com/blog?id=4

16. 5 Examples of SEO on-page activities
3. Optimised page load speed: High bounce rates are results of page load speed. So improve on
your page loading time.

17. 5 Examples of SEO on-page activities
3. Optimised page load speed: High bounce rates are results of page load speed. So improve on
your page loading time.
4. Update your website content regularly: Many businesses have the same content for a year or
even 3 years. A static website without updates of any kind may be viewed by search engines as a
“dead” entity – with no life and nothing new to offer.

18. 5 Examples of SEO on-page activities
5. Write better communicative copy: Content and graphics that lure a visitor to read deeper, and
staying for a longer period of time on your website, signals that you have useful and quality
content.

19. 5 Examples of SEO off-page activities
What are some steps you can take to
improve your SEO ranking immediately?

20. 5 Examples of SEO off-page activities
1. Creating a high quality, natural backlink profile (aka having other high quality / authoritative sites
link to your site, driving you traffic, giving your domain name authority in SEO search)

21. 5 Examples of SEO off-page activities
1. Creating a high quality, natural backlink profile (aka having other high quality / authoritative sites
link to your site, driving you traffic, giving your domain name authority in SEO search)
2. Blogging (or Blog Contribution on websites that have high authority in SEO search)

22. 5 Examples of SEO off-page activities
1. Creating a high quality, natural backlink profile (aka having other high quality / authoritative sites
link to your site, driving you traffic, giving your domain name authority in SEO search)
2. Blogging (or Blog Contribution on websites that have high authority in SEO search)
3. Search Engine Submission: Google, Yahoo, etc

23. 5 Examples of SEO off-page activities
4. Cross-Linking within your website: Pages, Content, Blogs

24. 5 Examples of SEO off-page activities
4. Cross-Linking within your website: Pages, Content, Blogs
5. Renew your domain for an additional 2 to 3 years: This helps give your domain credibility and
authority.

25. We hope the video was useful!
If you have questions about SEO, SEM or
Internet Marketing, drop your comment
below, and we will be sure to help you out
as much as we can!

26. If you hope to learn more about SEO,
SEM and Internet Marketing, or other
Marketing topics in general, get in
touch with us at sayhi@skycrm.asia
5 Skills Future Approved and
Claimable Workshops.
Email: workshops@skycrm.asia
Web: www.skydigitalagency.com
Skills Future Approved!

27. Fundamentals to Internet Marketing
• Learn about Internet Marketing
• Learn about SEO and SEM efforts
• More tips you can apply to improve your SEO ranking organically.
Time: 10am to 6pm
Course Fee: $360 (Skills Future Claimable)
Email us at sayhi@skycrm.asia to enquire about our course
schedules.
Skills Future Approved!

28. We’re also on YouTube!
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