Hybrid Agriculture Technology concept presentation

HYBRID AGRO TEC
By:
Dr. Hamed Faghiri (Charley)
2017 1

INTRODUCTION
2
© 2017 HAMED FAGHIRI (CHARLEY) ALL RIGHTS RESERVED.

What does come to your mind when
you see the word agriculture?
Agriculture
Intensive
Modern
Chemical
Investment
Food
Urban
Organic
GMO
Waste
Sustainable
Pesticide
Traditional
3

What is Agriculture?
◦ Agriculture defines as the science, art, or occupation concerned with cultivating land,
raising crops, and feeding, breeding, and raising livestock; farming.
◦ It consists of the combination of science, art, nature, experience, investment and etc.
◦ There are plenty of the methods and techniques involve in agriculture in all around the
world.
◦ Agriculture is the first step of the health chain which begins by food
◦ Each agriculture methods and techniques has its own advantages and disadvantages
◦ Many of the methods and techniques are not applicable in all parts of the world even
they show the good results in particular places.
4

Can We?
Provide a
sustainable, safe
and abundant food
and water supply
for 10 billion
people?
Repair Earth’s
damaged
ecosystems,
increase the
agricultural
products, and
creating more jobs
AND
5

Global food and agriculture challenges
6

Depleting Fresh-water Sources
Challenge:
80% of all freshwater is used in agriculture
7

Population Growth & Urbanization
Challenges:
Growing cities
80% urban population by 2050
Increasing demand for food in cities
8

Billion
People
Not including grazing
lands
Agricultural
Footprint
7
9

World Population Growth
0
2
4
6
8
10
Billion
Developing
Regions
Industrialized Regions
1750 1800 1850 1900 1950 2000 2050
Sources: United Nations Population Division and Population References Bureau, 1993
By theyear 2050 thehuman population will
increase by another 3 billion individuals
10

3
Billion
People
7
Billion
People
Forecasting Agriculturally Driven Global Environmental
Change
David
Tilman, etal. SCIENCE
Vol 292—April, 2001
Agricultural
Footprint
+
11

Negative Effects of Agriculture
Challenges:
Pesticide and chemical use
Agricultural runoff Ocean
Acidification
12

Food Transport
Challenges:
Food Waste (1/3)
Greenhouse Gas Emissions
Damaging the whole environment and nature
13

Can We?
Provide a
sustainable, safe
and abundant food
and water supply
for 10 billion
people?
Repair Earth’s
damaged
ecosystems,
increase the
agricultural
products, and
creating more jobs
AND
14

we can and we do it by
Hybrid Agro Tec Philosophy
15

What Is Hybrid Agro Tec Philosophy?
◦ This is the blockchain for the whole agriculture industry
◦ This is beyond the borders agriculture
◦ It defines as the philosophy of combination of the different methods of agriculture and
farming and utilizes the benefits of each one.
◦ This philosophy is applicable in all around the world from undeveloped to developing
and developed countries.
◦ All farmers from small to corporate are able to get the benefits of this system.
◦ It only can handle by using big data analysis
◦ It needs the membership from all around the world to communicate and participate in
this plan
◦ It covers traditional, modern, urban and other methods of agriculture and farming in
one platform
16

SOME OF THE AGRICULTURE METHODS
DEFINITION, ADVANTAGES, DISADVANTAGES
17

Modern/ Intensive Agriculture
◦ Intensive farming is the latest technique used to yield high productivity by keeping
large number of livestock indoors and using excessive amount of chemical fertilizers on
a tiny acreage. It is carried out to meet the rising demand for cheap food and prevent
future shortages.
◦ Intensive farming is an agricultural system that aims to get maximum yield from the
available land. This farming technique is also applied in supplying livestock. You could
say that under this technique, food is produced in large quantities with the help of
chemical fertilizers and pesticides that are appropriately used to save such agricultural
land from pests and crop diseases.
18

Advantage of Modern/ Intensive
Agriculture
◦ High yield.
◦ It helps the farmer to easily supervise and monitor the land and protect his livestock from
being hurt or hounded by dangerous wild animals.
◦ Less expensive products.
◦ Aids in solving the worldwide hunger problems to a great extent. This means that common
people can now afford a balanced and nutritious diet.
◦ The space, equipment, and other requirements for farming are less and more economical.
◦ The EPA (Environment Protection Agency) has set certain rules and regulations on how
livestock, pesticides, and animal manure are to be maintained. The farmers, who follow
these set rules help to provide an affordable, safe, and healthy produce to all alike.
◦ Another advantage is that large productivity of food is possible with less amount of land. This
leads to economies of scale and directly contributes towards meeting the ever-growing
demand for food supplies.
19

Disadvantage of Modern/ Intensive
Agriculture
◦ Intensive farming involves the use of various kinds of chemical fertilizers, pesticides, and insecticides. Apart from
this, it is also associated with farms that keep livestock above their holding capacity, which in turn leads to
pollution, various diseases, and infections brought about by overcrowding and poor hygiene.
◦ Reports and studies reveal that intensive farming affects and alters the environment in multiple ways. Forests are
destroyed to create large open fields, and this could lead to soil erosion. It affects the natural habitat of wild
animals. Use of chemical fertilizers contaminates soil and water bodies, such as lakes and rivers.
◦ Pesticides sprayed on crops not only destroy pests and contaminate the crops, but also kill beneficial insects.
Heavy use of pesticides and chemical fertilizers also affects the workers (who spray the pesticides) and the
people residing nearby. Eventually, these chemicals are passed on to human beings, who consume the
agricultural produce.
◦ Fruits and vegetables purchased from farms that promote intensive farming are covered with invisible pesticides.
These cannot be washed off easily. Exceeding the use of pesticides affects the health of human beings severely,
leading to skin allergy, physical deformity, and congenital disease.
◦ Statistics show a direct relation between the consumption of food procured from intensive farming sites and an
increase in the number of cancer patients and children born with defects. Researchers opine that consumption
of inorganic poisonous vegetables, fruits, poultry, and meat could probably be one of the reasons for causing
such damage in the human body.
◦ There are many hybrid varieties of livestock, plants, and poultry available today. The livestock and poultry are
injected with medicines and other chemicals to increase the yield.
20

Traditional Agriculture
◦ Traditional agriculture, the most practiced form of agriculture around the world,
became commonplace following the two world wars, as it was during that era that
knowledge about chemistry greatly increased. Traditional agriculture is based on
treating the soil and plants with products that are more likely than not noxious, and
more likely than not synthetically produced in a laboratory. These products are used to
prevent disease or pests from blighting the plant.
21

Advantage and disadvantage of
Traditional Agriculture
◦ Advantages:
◦ The crops are pure without fertilizers hence the crops are fresher and it more healthy.
◦ They can be sold with a higher price as it is pure.
◦ The waste of the crops can be used as fertilizers for the soil after decomposition.
◦ Disadvantages:
◦ Farmers in traditional farming have to spent mainly about 15 hours to harvest the crops
compared to high-tech farming.
◦ It takes a long time to harvest hence being sold more expensive prices to earn back the time
taken to mature the crops.
◦ Soil is used in traditional farming. Hence, decomposition takes up majority of the time. Also, this
places the crops in a high risk of getting soil disease.
◦ Pesticides are used to prevent pests from attacking the crops. Hence, plants are not so healthy.
22

Sustainable Agriculture
◦ Sustainable are farming practices that are conducted with three main aims;
◦ Environmental conservation
◦ Economic profitability
◦ Social equity
◦ It can merely be referred to as responsible farming.
◦ It is farming with a goal of obtaining better yields and protecting the environment as
well.
◦ This will support farming even in several years to come.
23

Advantage of the Sustainable
Agriculture
◦ It does not advocate for the use of chemicals and commercial fertilizers .
◦ This reduces certain harmful effects on the environment that can pollute it.
◦ This preserves the natural ecosystem, thus, healthy produce.
◦ It promotes the culture of raising animals through feeding on natural feeds.
◦ There is better protection of animal species, creating a natural balance in the ecosystem.
◦ Farmers are able to bring up healthy animals.
◦ These can fetch the best prices in the market.
◦ Biodiversity is yet another advantage of sustainable agriculture.
◦ It advocates for the production of various kinds of plant and animal species.
◦ Plants are cultivated in rotations.
◦ This leads to enriched soil and also prevention of the spread of diseases and pests outbreaks.
24

Disadvantage of the Sustainable
Agriculture
◦ It limits the proper use of land.
◦ It also hinders the full exploitation of land, labor and capital.
◦ This is because it advocates for the use of productive resources sparingly.
◦ It is also hard to maintain the fertility of soil by simply rotating crops.
◦ Income that is generated from farming is also very limited due to sparingly use of land.
25

Organic Agriculture
◦ is a method or in other term known production systems used to produce food and fiber.
It involves much more than choosing not to use pesticides, genetically modified
organisms, fertilizers, growth hormones and antibiotics.
◦ Organic farming is an ecological management strategy to maintain and enhance the
soil fertility and prevent soil erosion.
◦ Organic farming promotes ecological balance and conserves biodiversity.
26

Advantage of the Organic
Agriculture
◦ Farmers can reduce their production costs because they do not need to buy expensive chemicals and fertilizers.
◦ Healthier farm workers.
◦ They improve plant growth and physiological activities of plants.
◦ In the long term, organic farms save energy and protect the environment.
◦ It can slow down global warming .
◦ There is an increasing consumer are willing to pay more for organic foods.
◦ Fewer residues in food.
◦ More animals and plants can live in the same place in a natural way. This is called biodiversity.
◦ Pollution of ground water is stopped.
◦ They reduce the need for purchased inputs.
◦ Poison-free
◦ Food Tastes Better
◦ Food Keeps Longer
◦ Organic fertilizer is considered as complete plant food.
◦ Organic manures produce optimal condition in the soil for high yields and good quality crops
27

Disadvantage of the Organic
Agriculture
◦ Organic food is more expensive because farmers do not get as much out of their land
as conventional farmers do. Organic products may cost up to 40% more.
◦ Food illnesses may happen more often.
◦ Organic farming cannot produce enough food that the world’s population needs to
survive. This could lead to starvation in countries that produce enough food today.
28

HYBRID AGRO TEC
METHOD
CHARACTERISTICS 29

OUR METHOD CHARACTERISTICS
◦ Protecting the long term fertility of soils by maintaining organic matter levels,
encouraging soil biological activity and careful mechanical intervention.
◦ Providing crop nutrients indirectly using relatively insoluble nutrient sources which are
made available to the plant by the action of soil micro-organisms.
◦ Nitrogen self-sufficiency through the use of legumes and biological nitrogen fixation, as
well as effective recycling of organic materials including crop residues and livestock
manures
◦ Weed, disease and pest control relying primarily on crop rotations, natural predators,
diversity, organic manuring, resistant varieties and limited (preferably minimal) thermal,
biological and chemical intervention.
30

OUR METHOD CHARACTERISTICS
◦ The extensive management of livestock, paying full regard to their evolutionary
adaptations, behavioral needs and animal welfare issues with respect to nutrition,
housing, health, breeding and rearing.
◦ Careful attention to the impact of the farming system on the wider environment and
the conservation of wildlife and natural habitats.
31

OUR STANDARD:
PRINCIPLE OF HEALTH
◦ Our Farms should sustain and enhance the health of soil, plant, animal, human and
planet as one and indivisible
◦ Healthy soils produce healthy crops that foster the health of animals and people.
◦ Health is the wholeness and integrity of living systems.
◦ The role of organic agriculture, whether in farming, processing, distribution, or
consumption, is to sustain and enhance the health of ecosystems and organisms from
the smallest in the soil to human beings.
32

OUR STANDARD:
PRINCIPLE OF ECOLOGY
◦ Our farms should be based on living ecological systems and cycles, work with them,
emulate them and help sustain them.
◦ This principle roots organic agriculture within living ecological systems.
◦ It states that production is to be based on ecological processes, and recycling
◦ Nourishment and well-being are achieved through the ecology of the specific
production environment.
◦ Our management must be adapted to local conditions, ecology, culture and scale.
◦ Inputs should be reduced by reuse, recycling and efficient management of materials
and energy in order to maintain and improve environmental quality and conserve
resources
◦ Our farms should attain ecological balance through the design of farming systems,
establishment of habitats and maintenance of genetic and agricultural diversity.
33

OUR STANDARD:
PRINCIPLE OF FAIRNESS
◦ We should build on relationships that ensure fairness with regard to the common
environment and life opportunities.
◦ This principle emphasizes that those involved in organic agriculture should conduct
human relationships in a manner that ensures fairness at all levels and to all parties -
farmers, workers, processors, distributors, traders and consumers
◦ It aims to produce a sufficient supply of good quality food and other products.
◦ Natural and environmental resources that are used for production and consumption
should be managed in a way that is socially and ecologically just and should be held
in trust for future generations
◦ Fairness requires systems of production, distribution and trade that are open and
equitable and account for real environmental and social costs.
34

OUR STANDARD:
PRINCIPLE OF CARE
◦ We should be managed in a precautionary and responsible manner to protect the
health and well-being of current and future generations and the environment.
◦ Our types of farming is a living and dynamic system that responds to internal and
external demands and conditions.
◦ This principle states that precaution and responsibility are the key concerns in
management, development and technology choices in organic agriculture.
35

Summary
◦ All of the methods of agriculture has pros and cons and there is no perfect system for
agriculture. To reach the perfect agriculture method, we should provide a flexible
platform which is applicable for all current methods first. Then by integration between
the methods and creating the hybrid techniques, we can maximizing the benefits and
minimizing the disadvantages and risks.
◦ Therefore, I suggest the new philosophy in agriculture (Hybrid Agro Tec).
◦ Hybrid Agro Tec aims to utilize and integrate all traditional, modern technology,
methods and art under one roof for each individual country, state, place, farm, and
crop to create a new hybrid system for that.
◦ It only can happen when we can create a community and membership in all around
the world and linkup all of them together beyond the borders to exchange the ideas
and methods while respects both traditional and scientific ideas.
36

BRANDING
37

BRANDING
◦ For all the expectations and opinions held by customers,
staff and other stakeholders about an organization and its
products and services. However when looking at brands as
business assets that can be bought, sold and licensed, a
more technical definition is required.
◦ We have the plan to do a worldwide branding for Dr.
Charley Farm and have a big additional value of this part.
◦ The logo represent a real person which it means that a
person is responsible for this company. It shows that this
brand has a purpose and plan more than making profit.
◦ We will set up our own brand standard in the future for the
raw material suppliers and producers and also the rest of
our products and services.
38

BRAND VALUE
39

OUR PROGRAM
40

Training
◦ In field training
◦ Online training
◦ Seminars
◦ Workshops
◦ Community gathering
◦ Social media
◦ Harvesting festival
◦ Rivalry and competition event
◦ TV programs
41

Membership system
◦ Normal membership
◦ Active membership
◦ Participation in the training
◦ Start doing some production
◦ Inviting new members
◦ Silver member
◦ Gold member
42

Crypto coins and token system
◦ The members receive the interest by
crypto coins of the whole activities
profit after investment in the project
◦ Additionally they will receive token
based on their activities
◦ They can use that coins or token to
buy inside system agriproducts or
participate in workshops and seminars
◦ Reward: 50% extra token per annum
for active members
43

Basic Steps of Dr. Charley Farming
1. Conversion of farm (small-massive) from conventional management to Dr.
Charley management system (Hybrid Agro Tec).
2. Management of the entire surrounding system to ensure biodiversity and
sustainability of the system by using IT and big data facilities
3. Crop production with the use of alternative sources of nutrients such as crop
rotation, residue management, organic manures and biological inputs.
4. Management of weeds and pests by better management practices, physical
and cultural means and by biological control system
5. Maintenance of live stock in tandem with natural concept and make them an
integral part of the entire system
44

Members small farm
◦ Small farms that handle by our
members
◦ Technical facility provide by mother
company
◦ Direct marketing among members
by application
◦ Support all necessary agro inputs
such as machinery, equipment,
fertilizer, animal feed and etc. by
mother company
◦ Utilizing IT to control the small farms
process and production
management
45

Backup projects
◦ Modern agriculture development
◦ Modern greenhouses
development
◦ Modern farming development
◦ Sub agriculture industries
development
◦ Garden centers and fresh markets
◦ Products for international market
◦ Products only for members
◦ Support all registered small farms
46

Marketing
◦ Our own market centers for both normal
customers and our members by mobile
application and direct marketing
system
◦ Marketing the products internationally
47

OUR BUSINESS
MODEL
48

Country commitment fee
◦ Shows the commitment of the local party
◦ A fix payment annually
◦ Covers
◦ Initial field study
◦ Preparing the country roadmap for development of the agriculture industry
◦ It will be different based on the each country specifications and needs
◦ It do not cover the travel and accommodation cost
◦ It do not cover any laboratory or other external technical services costs
49

Share and IP
◦ The share of new organization distribute between parties base of the situation in each
country
◦ It protects the both parties positions
◦ IP will hold by the mother company and local company in that particular country
50

Job distribution
◦ HQ
◦ All technical information, documents and studies
◦ Management of the execution of each individual project in each country
◦ Organize the projects entire the world
◦ Local company
◦ Providing the finance for each local individual project
◦ Providing the local government connections
◦ Providing all local needed licenses
◦ Contribution in the execution of each local project
51

THANK YOU AGAIN FOR
YOUR
PRESENCE AND ATTENTION..
52

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