The Individual in the Institution: Integrating the User Experience by Michael Clarke, Silverchair
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Mobile access to content is becoming increasingly prevalent and important as powerful mobile devices such as smartphones and tablets gain wider adoption. According to a study by the Pew Research Center (Smith, 2010), 59% of all adults access the internet wirelessly via laptop or mobile phone and 38% of all adults access the internet via mobile phone. This shows that users are increasingly willing and able to effectively use websites and access non-email information on such devices. Since their introduction a few years ago, we see a strong move towards devices with sophisticated mobile operating systems (OSes), primarily Apple’s iOS (iPhone) and Google’s Android, and away from less capable devices, e.g. “feature phones” that run simpler OSes such as Symbian. This demonstrates that these platforms are now mature enough with respect to usability and capability that average users are no longer intimidated by them. Additionally, single-purpose “e-reader” devices, such as the Amazon Kindle, used primarily for consumption of long-form content such as eBooks are also capable platforms for academic content delivery. The combination of relatively low cost, a reading experience as comfortable as paper, easy portability and the ability to carry large amounts of content in a small form factor has proved compelling to users. Users also use different devices according to context, and want to seamlessly transition between these contexts and devices as they move among different environments. Therefore, increasingly, publishers will offer features and functionality for mobile devices that recognize the importance of user transitions between multiple devices and contexts and facilitate the types of activities users need when making such transitions. The presentation will present a review of mobile platforms capable of delivering academic content to the end user and the existing authentication methodologies available to institutional administrators for controlled delivery.
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The Individual in the Institution: Integrating the User Experience by Michael Clarke, Silverchair
- 1. THE INDIVIDUAL IN THE INSTITUTION: INTEGRATING THE USER EXPERIENCE MICHAEL CLARKE THE CHARLESTON CONFERENCE NOVEMBER 4, 2011 1 Copyright © 2011 SILVERCHAIR Information Systems
- 2. MOBILE AUTHENTICATION: THE CHALLENGE OF INSTITUTIONS 2 Copyright © 2011 SILVERCHAIR Information Systems
- 3. Mobile Authentication & Institutional End Users ▶ Institutional users expect remote access to the institution’s subscribed content. ▶ Remote access via laptop/desktop once user is authenticated to the institution’s network (via IP address, VPN, Athens, Shibboleth). ▶ Most mobile use does not happen on the institution’s network. 3 Copyright © 2011 SILVERCHAIR Information Systems
- 4. Mobile Device Pairing or Vouchers Pairs an institutional license with particular mobile devices 4 Copyright © 2011 SILVERCHAIR Information Systems
- 5. Mobile Device Pairing or Vouchers Some systems require the user to request a pairing code 5 Copyright © 2011 SILVERCHAIR Information Systems
- 6. Mobile Device Pairing or Vouchers Other systems create a pairing automatically when the user connects a mobile device to 6 the institution’s WiFi Copyright © 2011 SILVERCHAIR Information Systems
- 7. Mobile Device Pairing or Vouchers A browser cookie maintains the pairing for a limited period of time (typically 30 – 90 7 days). Copyright © 2011 SILVERCHAIR Information Systems
- 8. Device Pairing Advantages ▶ Simple. ▶ Secure – code is good for a limited period of time. ▶ Ties device access to institutional usage reports. 8 Copyright © 2011 SILVERCHAIR Information Systems
- 9. Device Pairing Disadvantages ▶ User experience not integrated ▶ User settings/personalization does not carry to the device ▶ No information about who is using the device ▶ Challenges with users who are physically separated from institution at pairing setup/renewal. 9 Copyright © 2011 SILVERCHAIR Information Systems
- 10. Is there another solution? This is a rhetorical question. 10 Copyright © 2011 SILVERCHAIR Information Systems
- 11. Account-based mobile authentication Silverchair’s preferred method of mobile authentication. 11 Copyright © 2011 SILVERCHAIR Information Systems 11
- 12. TRADITIONAL REASONS WHY INSTITUTIONAL USERS CREATE INDIVIDUAL ACCOUNTS 12 Copyright © 2011 SILVERCHAIR Information Systems
- 13. Reasons why individuals authenticate ▶ To sign-up for/configure alerts ▶ To save/bookmark content ▶ Educational activities ▶ To save site configuration ▶ To receive better recommendations ▶ To submit an article 13 Copyright © 2011 SILVERCHAIR Information Systems
- 15. Reasons why individuals authenticate ▶ To sign-up for/configure alerts ▶ To save/bookmark content ▶ Educational activities ▶ To save site configuration ▶ To receive better recommendations ▶ To submit an article 15 Copyright © 2011 SILVERCHAIR Information Systems
- 16. 16 Copyright © 2011 SILVERCHAIR Information Systems
- 17. Reasons why individuals authenticate ▶ To sign-up for/configure alerts ▶ To save/bookmark content ▶ Educational activities ▶ To save site configuration ▶ To receive better recommendations ▶ To submit an article 17 Copyright © 2011 SILVERCHAIR Information Systems
- 18. 18 Copyright © 2011 SILVERCHAIR Information Systems
- 19. Reasons why individuals authenticate ▶ To sign-up for/configure alerts ▶ To save/bookmark content ▶ Educational activities ▶ To save site configuration ▶ To receive better recommendations ▶ To submit an article 19 Copyright © 2011 SILVERCHAIR Information Systems
- 20. 20 Copyright © 2011 SILVERCHAIR Information Systems
- 21. Reasons why individuals authenticate ▶ To sign-up for/configure alerts ▶ To save/bookmark content ▶ Educational activities ▶ To save site configuration ▶ To receive better recommendations ▶ To submit an article 21 Copyright © 2011 SILVERCHAIR Information Systems
- 22. 22 Copyright © 2011 SILVERCHAIR Information Systems
- 23. 23 Copyright © 2011 SILVERCHAIR Information Systems
- 24. Reasons why individuals authenticate ▶ To sign-up for/configure alerts ▶ To save/bookmark content ▶ Educational activities ▶ To save site configuration ▶ To receive better recommendations ▶ To submit an article 24 Copyright © 2011 SILVERCHAIR Information Systems
- 25. 25 Copyright © 2011 SILVERCHAIR Information Systems
- 26. Reasons why individuals authenticate ▶ To sign-up for/configure alerts ▶ To save/bookmark content ▶ Educational activities ▶ To save site configuration ▶ To receive better recommendations ▶ To submit an article 26 Copyright © 2011 SILVERCHAIR Information Systems
- 27. Reasons why individuals authenticate ▶ To sign-up for/configure alerts ▶ To save/bookmark content is Account based authentication already commonplace. We are ▶ Educational activitiesmany users simply leveraging what are already doing to provide a ▶ Tomobile authentication that identifies save site configuration who the user is to provide a more ▶ To receive better recommendations integrated user experience. ▶ To submit an article 27 Copyright © 2011 SILVERCHAIR Information Systems
- 28. Account-based mobile authentication User: Robert Smith Institution: Psychiatric University Email/username: rsmith@psych.edu 28 Copyright © 2011 SILVERCHAIR Information Systems 28
- 29. On Institutional Network tv 29 Copyright © 2011 SILVERCHAIR Information Systems
- 30. Account Affiliated to Institution tv 30 Copyright © 2011 SILVERCHAIR Information Systems
- 31. Outside University Network 31 Copyright © 2011 SILVERCHAIR Information Systems
- 32. 32 Copyright © 2011 SILVERCHAIR Information Systems 32
- 33. 33 Copyright © 2011 SILVERCHAIR Information Systems
- 34. 34 Copyright © 2011 SILVERCHAIR Information Systems
- 35. Account-Based Mobile Access Advantages ▶ Simple. Users are already using this authentication method for other purposes ▶ Secure – user must sign in to product periodically via institutional network ▶ Integrated user experience ▶ Usage rolls up under existing institutional usage statistics ▶ Users can set-up/renew account from anywhere (including remotely via VPN) 35 Copyright © 2011 SILVERCHAIR Information Systems
- 36. Account-Based Mobile Access Disadvantages ▶ Users that do not already have an account have to set one up ▶ You have to remember your user name and password occasionally (a cookie will store it for you after you log in the first time) or use the auto-retriever and we will e-mail to you instantly. 36 Copyright © 2011 SILVERCHAIR Information Systems
- 37. MICHAEL CLARKE EXECUTIVE VICE PRESIDENT MICHAELC@SILVERCHAIR.COM 37 Copyright © 2011 SILVERCHAIR Information Systems
Editor's Notes
- The web, and the information on it, is certainly an early iteration of the networked environment. incunabula<1501. Web 1.0 was really about the metaphor of the printed page. Web 2.0 about the metaphor of the coffee house. Social. Web 3.0 according to Tim Berners Lee will be about the semantic web – which was really his original aim: linked data.
- The web, and the information on it, is certainly an early iteration of the networked environment. incunabula<1501. Web 1.0 was really about the metaphor of the printed page. Web 2.0 about the metaphor of the coffee house. Social. Web 3.0 according to Tim Berners Lee will be about the semantic web – which was really his original aim: linked data.
- The web, and the information on it, is certainly an early iteration of the networked environment. incunabula<1501. Web 1.0 was really about the metaphor of the printed page. Web 2.0 about the metaphor of the coffee house. Social. Web 3.0 according to Tim Berners Lee will be about the semantic web – which was really his original aim: linked data.
- The web, and the information on it, is certainly an early iteration of the networked environment. incunabula<1501. Web 1.0 was really about the metaphor of the printed page. Web 2.0 about the metaphor of the coffee house. Social. Web 3.0 according to Tim Berners Lee will be about the semantic web – which was really his original aim: linked data.
- The web, and the information on it, is certainly an early iteration of the networked environment. incunabula<1501. Web 1.0 was really about the metaphor of the printed page. Web 2.0 about the metaphor of the coffee house. Social. Web 3.0 according to Tim Berners Lee will be about the semantic web – which was really his original aim: linked data.
- The web, and the information on it, is certainly an early iteration of the networked environment. incunabula<1501. Web 1.0 was really about the metaphor of the printed page. Web 2.0 about the metaphor of the coffee house. Social. Web 3.0 according to Tim Berners Lee will be about the semantic web – which was really his original aim: linked data.
- The web, and the information on it, is certainly an early iteration of the networked environment. incunabula<1501. Web 1.0 was really about the metaphor of the printed page. Web 2.0 about the metaphor of the coffee house. Social. Web 3.0 according to Tim Berners Lee will be about the semantic web – which was really his original aim: linked data.
- The web, and the information on it, is certainly an early iteration of the networked environment. incunabula<1501. Web 1.0 was really about the metaphor of the printed page. Web 2.0 about the metaphor of the coffee house. Social. Web 3.0 according to Tim Berners Lee will be about the semantic web – which was really his original aim: linked data.