1. Powerhouse
Bianca Kratky
Cisco
Suzy Lombardi Charles Pan Lawrence Shulman
Xerox
Ford
John Deere

2. Ford
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The Ford Motor Company was
founded in 1903 in Dearborn
Michigan
Henry Ford was its founder.
First product was the Model T which
debuted in 1908
Ford is a multinational corporation
maintaining a foothold in North
America, Europe and Asia
Ford is a public corporation

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Ford markets to a vast array of
consumers worldwide
Majority of its customers in North
America and India
Its target market consists of people
eligible to drive

4. Competitors
Direct Competitors
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Examples include: General
Motors, Chrysler, and
Toyota
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Indirect Competitors:
Alternative forms of
transportation: Buses,
Trains and bicycles
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Direct Competitors
Indirect
Competitors

5. Strengths of Ford
Diversified product portfolio
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Strong marketing network
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Robust manufacturing
capabilities
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6. Weaknesses of Ford
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Heavy losses in Europe
Poor environmental records
High cost structure

7. Opportunities for Ford
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Sustainable technologies and
alternative-fuels
Growing global commercial vehicle
Increased focus on emerging markets

8. Threats of Ford
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Weak economic environment in Europe
Currency fluctuations and trade policy
risks for the South American operations
Intense competition and pricing pressure