Pest dior brasil

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Pest dior brasil

  1. 1. PPolitical Factors E S TSocial Factors Economical Factors Technological Factors PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
  2. 2. Dior in Rio de Janeiro, Brazil • Federal state - Parlimentary democracy • Stability of the gouvernment • Strong economy • Increasing population • Opening of Dior stores
  3. 3. PPolitical Factors PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
  4. 4. PPolitical Factors 1 - Tax policy • Role of the government • Unintelligible system • 3 levels • Bribery • Trade exchange
  5. 5. PPolitical Factors 2 - Administration & Labor Law • Minimum wage : +14% in 2012 • Education development program • 44h/week to 40h/week • Qualified/Expensive manpower
  6. 6. PPolitical Factors 3 - Infrastructures World Cup 2014 Olympic Games 2016 Transportation
  7. 7. PPolitical Factors 4 - Brazil-France relations
  8. 8. EEconomic Factors PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
  9. 9. EEconomical Factors 1 - Stability & Prosperity
  10. 10. EEconomical Factors 2 - Attractive market
  11. 11. EEconomical Factors 3 - Interest rates
  12. 12. EEconomical Factors 4 - Curreny fluctuation
  13. 13. SSocial Factors PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
  14. 14. SSocial Factors 1 - Brazilians
  15. 15. SSocial Factors 2 - Lower class culture SoccerCarnival
  16. 16. SSocial Factors 3 - Purchasing power • 6th biggest global economy • Unemployment : 6% • 44 hours = 1.143 Real • Purchasing power : +36% in 31 years
  17. 17. SSocial Factors 4 - Luxury market • Fascination • Luxury product = Uniqueness • Positive effects • Role of women
  18. 18. SSocial Factors 5 - Cosmetic products • 3rd global market • 2nd biggest consumer of fragrances
  19. 19. TTechnological Factors PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil
  20. 20. TTechnological Factors 1 - New technologies
  21. 21. Recommendation INVEST IN BRAZIL
  22. 22. PEST ANALYSIS by MDC Group Dior - Fragrance & Beauty in Rio de Janeiro, Brazil T H A N K Y O U

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