4. JOURNEY OF BRAND
20th Century
1903-Launched factory
1908-Introduced first engine
in Model T
1930- Introduced Model A
1956-Offer lifeguard support
1964-Ford Mustang was introduced
1980-Introduced highly successful vehicles
1990-1994-Acquisitions
5. 21ST CENTURY
2005-
Corporate bonds downgraded
2008-Sold Jaguar & Land Rover to Tata Motors
2012- Corporate bonds upgrade again
2013-launched Ford Fiesta,Flex,Fusion,Edge etc.
8. SWOT ANALYSIS
Strengths
High cost Structure
Product Recall
Declining Returns
Weakness
•Strong Position in US market
•Sound Financial Performance
•Significant growth in china
•High Employee Productivity
Weak market hold
Opportunities
Opportunity in India & China
Launch of hybrid Vehicles
New emission standards
Growth through Acquisitions
Threats
•Rising Raw material prices
•Intense Competition
•Fluctuating exchange rates