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Industrial psychology
oleh
Dr Steve Sudjatmiko
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Need Theories of Motivation
motivation is the interaction among
efforts to satisfy various
Maslow’s
need hierarchy
theory
Clayton
Alderfer’s
ERG theory
MCCLELLAND’S
ACHIEVEMENT
MOTIVATION
THEORY
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Memotivasi berdasarkan kebutuhan manusia
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Need Theories of Motivation
Clayton
Alderfer’s
ERG theory
1. Existence needs, basic
physiological and safety needs
2. Relatedness needs, analogous to
Maslow’s social needs
3. Growth needs, the highest-order
needs, needs to develop fully and
realize one’s potential.
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Need Theories of Motivation
MCCLELLAND’
S
ACHIEVEMENT
MOTIVATION
THEORY
1. Need for achievement — drive to succeed and get the job done.
1. love the challenge of work. Motivated by a desire to get ahead in
the job, to solve problems, and to be outstanding work
performers.
2. Task oriented, moderate risk or difficulty, feedback about
attainment.
2. Need for power — the need to direct and control others
1. Status oriented, gain influence and prestige
3. Need for affiliation — the desire to be liked and accepted by others.
1. strive for friendship, greatly concerned with interpersonal
relationships on the job
2. Prefer working with others, motivated by cooperative rather
than competitive work situations.
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Behavior-Based Theories of Motivation
behavioral outcomes is critical
For work motivation
REINFORCEMENT
THEORY
EXTRINSIC VERSUS
INTRINSIC
MOTIVATION
GOAL-SETTING
THEORY
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Behavior-Based Theories of Motivation
REINFORCEMENT
THEORY
Positive reinforcers are events that are
desirable to the person that cause behavior
to repeat
• Praises, money, reward
Negative reinforcers are events that, if removed, are
desirable to the person. Also causes behavior to repeat
• Pain, noise
Punishment: any unpleasant consequence that
follows the performance of a behavior. Cause behavior to
less repeat
• Reprimand, demotion
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Behavior-Based Theories of Motivation
EXTRINSIC VERSUS
INTRINSIC
MOTIVATION
• Extrinsic reward come from outside
• Intrinsic rewards come from
• the workers’ sense of accomplishment and
competence at performing and mastering work
tasks
• from a sense of autonomy or control over one’s
own work.
• Workers are motivated by
• challenges at work
• the reward is the satisfaction of meeting the
challenge or of a job well done.
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Behavior-Based Theories of Motivation
GOAL-SETTING
THEORY
• To motivate workers,
• Goals must be clear, specific, attainable, and,
whenever possible, quantified.
• General goals (urging employees to do their
best/ as quickly as possible) are not effective
• Goal-setting programs suggest breaking big
goals down
• into a series of smaller
• more easily attained goals.
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Job Design Theories of Motivation
jobs that are well designed, containing all the
elements that satisfy physical and psychological
needs, will motivate workers
HERZBERG’S TWO-
FACTOR THEORY
JOB
CHARACTERISTICS
MODEL
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Two Factors Theory
Hygiene
Factor
Motivators
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Hygiene
Factor
Gaji / insentif
Suasana kantor
Hubungan dengan teman
Hubungan dengan atasan
Alat kerja
Jarak dari rumah
Keamanan
kenyamanan
Bila faktor2 ini ada
Mereka STAY
Belum tentu
bekerja keras
Bila tidak ada
Mereka PERGI
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Hygi
ene
Fact
or
Pekerjaan yang tepat
Penghargaan
Tanggungjawab
Kemajuan
Motivators
Bila faktor2 ini
ada
Mereka akan
bekerja keras
Bila tidak ada
Belum tentu
pergi
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Job Design Theories of Motivation
HERZBERG’S TWO-
FACTOR THEORY
• Motivators are factors related to job
content
• inherent in the work itself.
• Type of work, responsibility, chances
for recognition, advancement, and
personal achievement are all
motivators.
• Hygienes
• include benefits, working conditions (including
both physical and social conditions),
• type of supervision, base salary, and company
policies
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Job Design
Theories of
Motivation
HERZBERG’S
TWO-FACTOR
THEORY
If managers want to keep workers happy and
motivated, two things must be done.
First, to eliminate job dissatisfaction,
• workers must be provided with the basic hygiene
factors.
• That is, they must be compensated appropriately,
treated well, and provided with job security.
However, furnishing these hygienes will only prevent
dissatisfaction; it will not necessarily motivate
workers.
• To motivate workers to work harder, the work must
be important,
• giving the workers a sense of responsibility, and
• should provide chances for recognition
• and upward mobility.
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Job Design Theories of Motivation
JOB
CHARACTERISTICS
MODEL
Five core job characteristics :
1. Skill variety—
A job that demands a range of skills is likely to be perceived as
challenging and meaningful.
2. Task identity
The worker needs to see the observable outcome or product of
work efforts.
3. Task significance—
The job should impact other people within the organization, such
as coworkers, or persons outside of the organization, such as
consumers.
4. Autonomy—
the job should give the worker freedom and independence to
choose how to schedule and carry out the necessary tasks.
5. Feedback—
the job should allows the worker to receive clear information
about the effectiveness of performance.
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Job Design Theories
of Motivation
JOB
CHARACTERISTICS
MODEL
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Cognitive Theories of Motivation
workers are rational beings who cognitively
assess personal costs and benefits before
taking action
EQUITY THEORY OF
MOTIVATION
EXPECTANCY
THEORY
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Cognitive Theories of Motivation
workers are rational beings who cognitively
assess personal costs and benefits before
taking action
EQUITY THEORY OF
MOTIVATION
• workers are motivated by equity and
fairness.
• If receive fair treatment, will stay
motivated
• If not, they will try to reduce the
inequity.
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Cognitive Theories of Motivation
workers are rational beings who cognitively
assess personal costs and benefits before
taking action
EXPECTANCY
THEORY
Usaha/
effort
Kinerja/
Perfor
mance
Reward
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EXPECTANCY THEORY
21
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Employee Engagement
Employee engagement is
shown by
• Energetic
• dedicated,
• enthusiastic about their
jobs
• committed to their work
• committed to
organization,
• Motivated
• productive,
• and positive
Job
Satisfaction
Organization
Commitment
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Job Satisfaction
• Global approach:
• Overall satisfaction with a
job that is important
• complete satisfaction is
more than the sum of
separate job
• facet approach
• People vary
• pay is important for one
worker, but not for another.
• promotion is important for
lower-level managers but
not for leaders.
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Employee Engagement
Organization Commitment/
Company loyalty
• acceptance of the organization’s goals
and values,
• a willingness to exert effort on behalf of
the organization, and
• a desire to remain with the organization