Magnus Slingsby, employee engagement manager, WaterAid Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. A WaterAid case study
Magnus Slingsby, employee engagement manager

2. In the period 15 May to 12 June we there were…
516active members
1,834 likes
281 posts
536 comments

4. “Really inspiring to see my name
on the nominated list”
- Ranjan Ghose, WaterAid India
“Happy to be nominated and
highly commended. It pays to be
innovative. More innovations this
year team”
- John Chiokwe, WaterAid Nigeria
“My sincere congratulations for being so
inspiring. For sure it pays and it inspires also”
- Aurel Clyde Rabahantra, WaterAid Madagascar
Congratulations for both nominated and
winners!! This is a turning point for all of us
to consider the good work and nominate
those inspired ones in the future!!!
- Atsede Benude – WaterAid Ethiopia
“Congratulations to all the winners, and
we’re honored to have been recognized.
I could not be more proud of my super
marketing team!”
- Juan Carlos Fernandez, WaterAid America
“I am honoured and speechless!
Thank you everyone.”
- Abdullah Al-Muyeed, WaterAid Bangladesh
“Thank you
everyone. It’s an
honour just to be
nominated, even
better to win! Well
done to the entire
Nepal team!!”
- Yael Velleman,
WaterAid UK

11. What has made Yammer a success
at WaterAid?
• Immediate / direct / empowering
• ‘Under the radar’
• High profile early adopter
• The Yammer mobile phone app
• Drive, clarity and championing from
internal communications (and a handful of
others)

12. What continues to frustrate?
• Inconsistent use
• Systems integration
• Admin / IT support responsibilities
• Analytics
• Great for some things, not so great for
others

13. What are we (internal communications)
doing to support the use of Yammer?
• Constant, low-key, consistent promotion
• Internal communications induction
• Network of “Yammer champions”
• Exploring further integration (new
intranet?)
• Guidance and resources

15. • Focus on ease of access / system integration first
• Be wary of the ‘big launch’
• Focus on the basics
• Be clear with people about how they can use it –
and how it can add value to their work
• Senior championing that is authentic and
sustained
• #FOMO
Top tips?

16. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

17. Seminar
30 June 2016
London
#CCinternalcomms
The internal
communicator’s
digital toolkit