Dan Dufour, brand strategist at Red Stone Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. Brand Breakfast
Dan Dufour
Brand Strategist
January 2020
Brand in Ten
[Placeholder image]

2. Setting up
• Objectives & KPIs
• Budget and project plan
• Target audiences
• Project governance
Presentation
title 2

3. 1. Discovery
• Primary research
• Desk research
• Market analysis
• Interviews and workshops
• Trends analysis
• Human psychology
• Social linguistics
• Debrief and next steps
Presentation
title 3

4. 2. Strategy
• Core insights
• Brand strategy and story
• Names and straplines
• Market research
(mood boards)
• Brand architecture
• Recommendations
Presentation
title 4

5. 3. Creative
• Accessible ‘digital-first’ visual
identity design
• Logo, social media icon,
colours, typography,
photographs, graphic devices,
illustration, iconography
• Tone of voice
• Applications
• Market research
• Recommendations
Presentation
title 5

6. 4. Activation
• Internal roll out
• Embedding values
• Marketing plan
• Hero content
• Measurement
• Curation
Presentation
title 6

7. Engage
Engage
Engage
Presentation
title 7

8. Brand Breakfast
Dan Dufour, Strategist
January 2020
Brand in Ten
[Placeholder image]

9. 28 January 2020
Brand Breakfast: How to survive a
rebrand, change and grow

10. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk