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Pineapple Consulting<br />A Brand Consultancy;  operationalizing  ‘BRANDS’<br />From identifying the opportunity for an up...
Who we are?<br />We are a Branding and Design Consultancy.<br />Ensuring that the BRAND speaks the same language, feels an...
People<br />Tina Jain Mehta, Principal – Branding & Strategy<br />Ameet Mehta, Principal – Design<br />With Vinod,  Shilpa...
Tina Jain Mehta<br />More than 9 yrs. experience in Advertising & Media, thorough exposure <br />In Brand Management, Even...
Ameet Mehta<br />Internationally recognized and award winning designer with more than 7 yrs. of <br />experience in design...
What all do we do?<br />Customized design modules for:<br />Brand identity<br />
What all do we do?<br />Customized design modules for:<br />Brand identity<br />Brand environment<br />
What all do we do?<br />Customized design modules for:<br />Brand identity<br />Brand environment<br />Brand communication...
What all do we do?<br />Customized design modules for:<br />Brand identity<br />Brand environment<br />Brand communication...
Brand identity<br />Brand logo<br />Brand stationery – visiting cards, letterheads, envelopes, invoices, ……<br />Since our...
Methodology<br />
PROPOSAL PHASE<br />PHASE I<br />CORPORATE<br />ACTIVITY<br />Recognition of<br />need to <br />review identity<br />Go De...
 Procedures
 Statement of problem</li></ul>2nd meeting<br />• Review plan <br />& estimate<br />• Establish team<br />Written program<...
A N A L Y S I S  A N D   P L A N N I N G<br />PHASE  II<br />CORPORATE<br />ACTIVITY<br />Present Identity Plan<br />Findi...
N A M I N G   A N D   L O G O   D E S I G N<br />PHASE III<br />CORPORATE<br />ACTIVITY<br /> Plan Approval<br />• Identit...
I M P L E M E N T A T I O N   P L A N N I N G   A N D   A P P L I C A T I O N S   D E S I G N<br />PHASE IV<br />CORPORATE...
Ongoing Identity Mgmt.: <br />Formalize identity mgmt, measurement & policy<br />Oversight, Contract signage,  other imple...
Brand Environment<br />Retail environment & Exhibition spaces<br />Visual merchandise<br />Audio visuals<br />Staff person...
Brand Communication<br />Websites & A/vs<br />Brochures / calendars / internal communication tools<br />Events and sponsor...
Brand Offerings<br />Product packaging & bags<br />Presentation styles – ranging from product to gifts<br />Product / merc...
WORKS<br />A glimpse of the larger portfolio! <br />
award winning Logo Design for American Embassy’s American Center<br />
branding and collaterals for Varuna D Jani<br />
branding and stationary design for <br />Reliance Vornado<br />
naming, branding, collaterals and communication for <br />iLEAD School of Business<br />
marketing communication of GoldCrest High<br />
branding for<br />TRIO Koncepts India Ltd.<br />
branding for<br />BRIO INTERNATIONALSCHOOL<br />
branding for<br />Fuco Sea slim<br />
branding for <br />Gamesthatgive.net<br />
branding<br />for <br />References.com<br />
branding<br />for <br />greattalents.com<br />
Logo<br />http://www.greattalents.com<br />
Stationery<br />
branding<br />for <br />AprelloLLC.<br />
Logo<br />http://www.aprello.com<br />
branding<br />for <br />WeaveThrough Communications<br />
branding for a TV Program on ZEE TV<br />
identity and packaging for a Toyop<br />
branding for<br />Culver Central, California<br />
http://www.culvercentrale.com<br />
Identity for an accessories brand Dil Devil<br />
branding for<br />Krishna Enviro<br />
products for <br />Hypergear Inc. USA<br />
Inspired by the<br />Bucket Seat…<br />Mobile Cases<br />
concept and branding, for OneLife<br />
DENIM TIES <br />Product & Packaging<br />
Product<br />
Logo<br />
candle light - Chai<br />(retailed under own label) <br />
branding and packaging for Pyor<br />
branding and packaging for Shine<br />
BOPP bags<br />packaging design for Flexituff<br />
packaging design for<br />One Condoms<br />
Packaging<br />
Packaging<br />
Packaging<br />
Packaging<br />
internal communication for Gherzi Eastern Ltd.<br />
Actual installation<br />
Design, Photography & Installation<br />
communication<br />for <br />AGES<br />
calendar<br />for <br />Italian Tourism Board<br />
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Pineapple works

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Pineapple works

  1. 1.
  2. 2. Pineapple Consulting<br />A Brand Consultancy; operationalizing ‘BRANDS’<br />From identifying the opportunity for an upcoming brand to ongoing brand<br />management, Pineapple Consulting addresses all your BRAND requirements.<br />Pineapple brings in, a fresh perspective backed by solid strategy and DESIGN,<br />all three put together to create the most compelling of Brands.<br />
  3. 3. Who we are?<br />We are a Branding and Design Consultancy.<br />Ensuring that the BRAND speaks the same language, feels and looks the same, <br />even tastes and smells the same at every level of interaction… Be it with clients, <br />customers, staff, associates or vendors.<br />In the process, we don’t only dress up the brand personality but also help the <br />brand to identify and communicate its core values and ideology.<br />
  4. 4. People<br />Tina Jain Mehta, Principal – Branding & Strategy<br />Ameet Mehta, Principal – Design<br />With Vinod, Shilpa & Garima providing key creative support<br />
  5. 5. Tina Jain Mehta<br />More than 9 yrs. experience in Advertising & Media, thorough exposure <br />In Brand Management, Events & PR.<br />Worked with MTV Networks, as Head of Client Servicing; Rediffusion<br />DYR, as Account Manager & Purple Focus, as Manager CS & PR.<br />Managed clients like Singapore Tourism Board, Popley Eternal, Eicher<br />Motors, DainikBhaskar , Hotel Sayaji, P&G, Idea Cellular, to name a few.<br />
  6. 6. Ameet Mehta<br />Internationally recognized and award winning designer with more than 7 yrs. of <br />experience in design. Specializes in Lifestyle Product Design, Branding and<br />Strategic design consultancy projects.<br />Worked with Titan Industries, Future Group, Raymond Apparels & Govt. <br />Of India - Regional Technical & Design Training Center for artisans.<br />Designed for brands like Park Avenue, Parx, Manzoni, RIG, UMM, BARE, and <br />Titan; creating season based products & packaging, and visual merchandise. <br />
  7. 7. What all do we do?<br />Customized design modules for:<br />Brand identity<br />
  8. 8. What all do we do?<br />Customized design modules for:<br />Brand identity<br />Brand environment<br />
  9. 9. What all do we do?<br />Customized design modules for:<br />Brand identity<br />Brand environment<br />Brand communication<br />
  10. 10. What all do we do?<br />Customized design modules for:<br />Brand identity<br />Brand environment<br />Brand communication<br />Brand offerings<br />
  11. 11. Brand identity<br />Brand logo<br />Brand stationery – visiting cards, letterheads, envelopes, invoices, ……<br />Since ours is not a rigid process, but a menu offering; Pineapple offers <br />strategic partnership at levels as required by your brand. Even the ‘Brand <br />Identity’ offerings thus vary from brand to brand, client to client.<br />The methodology that we follow, remain more or less the same though.<br />
  12. 12. Methodology<br />
  13. 13. PROPOSAL PHASE<br />PHASE I<br />CORPORATE<br />ACTIVITY<br />Recognition of<br />need to <br />review identity<br />Go Decision<br />1st meeting<br /><ul><li> Credentials
  14. 14. Procedures
  15. 15. Statement of problem</li></ul>2nd meeting<br />• Review plan <br />& estimate<br />• Establish team<br />Written program<br /> plan, timetable<br /> & fee estimate<br />INPUTS<br />Internal Change in,<br />• Vision/ Positioning<br />• Reorganization<br />• Acquisition / merger<br />• Product line <br />• Marketing strategy <br />Environment change<br />• Technology<br />• Societal<br />• Regulatory<br />
  16. 16. A N A L Y S I S A N D P L A N N I N G<br />PHASE II<br />CORPORATE<br />ACTIVITY<br />Present Identity Plan<br />Findings,<br />conclusions,<br />recommendations<br />Go Decision:<br />Designate internal contacts<br />Plan <br />Approval<br />Current identity<br />assessment<br />• Visual messages<br />• Verbal messages<br />• Nomenclature system<br />• Name & logo<br />• Identities of<br />components<br />• Signatures<br />& association system<br />Situation Factors<br />assessment<br />• Industry definition<br />• Geography<br />/Nationality<br />• Size & Ranking<br />• History & Ownership<br />• Management<br />• Competitors<br />• Units & Competences<br />• Brands<br />Leadership Intentions<br />• Destination<br />Vision, Mission,<br />Position<br />• Culture<br />Character,<br />Personality<br />• Composition<br />Organizing concept,<br />Components,<br />Relationships<br />Identity Platform<br />• Positioning<br />• Purpose<br />• Mission<br />• Composition<br />• Culture<br />• Personality<br />Creative Direction<br />As required…<br />• Naming Plan<br />• Logo Design criteria<br />• Association models<br />• Nomenclature system<br />INPUTS<br />Executive Interviews<br />• Corporate mgmt.<br />• Line managers<br />• Corporate staff<br />• Distributors<br />• Agencies<br />Communications<br />Materials audit<br />• Print<br />• Signs<br />• Other media<br />Literature Review<br />• Press articles<br />• Analyst reports<br />• Business plans<br />• Marketing plans<br />External Interviews<br />• Customers<br />• Industry press<br />• Analysts<br />• Regulators<br />• Unions<br />Image Research<br />• Review existing<br />data<br />• New research?<br />(added Phase)<br />
  17. 17. N A M I N G A N D L O G O D E S I G N<br />PHASE III<br />CORPORATE<br />ACTIVITY<br /> Plan Approval<br />• Identity Platform<br />• Naming Plan (?)<br />• Design criteria<br />Logo decision<br />& design <br />approvals<br />Name <br />Selection &<br />clearance<br />Design <br />recommendations<br />Second-cut <br />selections &<br />availability <br />search<br />Directional<br />design <br />review<br />Naming Phase<br />(if required)<br />• Master List <br />Generation<br />• First-cut selections <br />& screening<br />Refinement of <br />selected directions<br />• Application <br />demonstrations<br />• Color studies<br />• Visual System <br />elements<br />Logo Design<br />• Design exploration<br />• Application studies<br />INPUTS<br />Intellectual<br />property<br />counsel<br />Audience <br />Testing of <br />candidate<br />logos<br />Name<br />evaluation <br />research<br />
  18. 18. I M P L E M E N T A T I O N P L A N N I N G A N D A P P L I C A T I O N S D E S I G N<br />PHASE IV<br />CORPORATE<br />ACTIVITY<br />Logo<br />design<br />approval<br />Applications<br />Design <br />Approvals<br />Application <br />design<br />recommendations<br />(if required)<br />Final logo <br />design<br />refinement<br />Applications Design<br />• Stationery & Forms<br />• Web sites<br />• PR / IR communications<br />• HR communications<br />• Facilities signs<br />• Vehicles<br />• Marketing applications<br />Implementation Planning<br />• Applications design <br />checklist<br />• Timetable & budgeting<br />• Preliminary <br />announcement planning<br />Supervise <br />production/<br />printing<br />INPUTS<br />Technical input <br />from<br />• Advertising & PR <br />• Facilities mgmt.<br />• Purchasing<br />Supplier input<br />(e.g. signage)<br />
  19. 19. Ongoing Identity Mgmt.: <br />Formalize identity mgmt, measurement & policy<br />Oversight, Contract signage, other implementation; <br />brief suppliers & agencies<br />I M P L E M E N T A T I O N A N D A D M I N I S T R A T I O N<br />PHASE V<br />CORPORATE<br />ACTIVITY<br />Identity launch:<br />Implement internal <br />& external <br />communications<br />Applications<br />Design <br />Approvals<br />Identity Standards & <br />Guidelines <br />write and design:<br />• Web site with templates<br />• Printed manual(s)<br />• Printed “voice” <br />Employee guide<br />Provide ongoing counsel<br />• Technical support<br />• Adaptation <br />to change<br />Announcement <br />preparation<br />• Review launch plan<br />• Write & design <br />materials<br />Supervise <br />Printing &<br />fabrication<br />INPUTS<br />Applications<br />Design <br />Approvals<br />Corporate <br />Advertising<br />agency<br />Implementation<br />providers<br />• Signs<br />• Print materials, <br />etc.<br />Environmental <br />change<br />• Technological<br />• Societal<br />• Regulatory<br />Internal Change in,<br />• Vision/ Positioning<br />• Reorganization<br />• Acquisition / merger<br />• Product line <br />• Marketing strategy <br />
  20. 20. Brand Environment<br />Retail environment & Exhibition spaces<br />Visual merchandise<br />Audio visuals<br />Staff personality<br />Colors and fragrances<br />Sound and music<br />
  21. 21. Brand Communication<br />Websites & A/vs<br />Brochures / calendars / internal communication tools<br />Events and sponsorships’ presentations<br />Audio visual presentations<br />
  22. 22. Brand Offerings<br />Product packaging & bags<br />Presentation styles – ranging from product to gifts<br />Product / merchandise design<br />
  23. 23. WORKS<br />A glimpse of the larger portfolio! <br />
  24. 24.
  25. 25. award winning Logo Design for American Embassy’s American Center<br />
  26. 26.
  27. 27. branding and collaterals for Varuna D Jani<br />
  28. 28.
  29. 29.
  30. 30.
  31. 31.
  32. 32. branding and stationary design for <br />Reliance Vornado<br />
  33. 33.
  34. 34. naming, branding, collaterals and communication for <br />iLEAD School of Business<br />
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39. marketing communication of GoldCrest High<br />
  40. 40.
  41. 41.
  42. 42.
  43. 43.
  44. 44.
  45. 45.
  46. 46.
  47. 47.
  48. 48.
  49. 49. branding for<br />TRIO Koncepts India Ltd.<br />
  50. 50.
  51. 51.
  52. 52. branding for<br />BRIO INTERNATIONALSCHOOL<br />
  53. 53.
  54. 54.
  55. 55.
  56. 56.
  57. 57.
  58. 58. branding for<br />Fuco Sea slim<br />
  59. 59.
  60. 60.
  61. 61. branding for <br />Gamesthatgive.net<br />
  62. 62.
  63. 63.
  64. 64. branding<br />for <br />References.com<br />
  65. 65.
  66. 66.
  67. 67. branding<br />for <br />greattalents.com<br />
  68. 68. Logo<br />http://www.greattalents.com<br />
  69. 69. Stationery<br />
  70. 70. branding<br />for <br />AprelloLLC.<br />
  71. 71. Logo<br />http://www.aprello.com<br />
  72. 72.
  73. 73. branding<br />for <br />WeaveThrough Communications<br />
  74. 74.
  75. 75.
  76. 76. branding for a TV Program on ZEE TV<br />
  77. 77.
  78. 78. identity and packaging for a Toyop<br />
  79. 79.
  80. 80.
  81. 81.
  82. 82.
  83. 83.
  84. 84. branding for<br />Culver Central, California<br />
  85. 85. http://www.culvercentrale.com<br />
  86. 86. Identity for an accessories brand Dil Devil<br />
  87. 87.
  88. 88. branding for<br />Krishna Enviro<br />
  89. 89.
  90. 90.
  91. 91.
  92. 92.
  93. 93. products for <br />Hypergear Inc. USA<br />
  94. 94.
  95. 95. Inspired by the<br />Bucket Seat…<br />Mobile Cases<br />
  96. 96. concept and branding, for OneLife<br />
  97. 97. DENIM TIES <br />Product & Packaging<br />
  98. 98. Product<br />
  99. 99. Logo<br />
  100. 100. candle light - Chai<br />(retailed under own label) <br />
  101. 101.
  102. 102. branding and packaging for Pyor<br />
  103. 103.
  104. 104.
  105. 105.
  106. 106.
  107. 107. branding and packaging for Shine<br />
  108. 108.
  109. 109. BOPP bags<br />packaging design for Flexituff<br />
  110. 110.
  111. 111.
  112. 112.
  113. 113. packaging design for<br />One Condoms<br />
  114. 114. Packaging<br />
  115. 115. Packaging<br />
  116. 116. Packaging<br />
  117. 117. Packaging<br />
  118. 118. internal communication for Gherzi Eastern Ltd.<br />
  119. 119. Actual installation<br />
  120. 120. Design, Photography & Installation<br />
  121. 121. communication<br />for <br />AGES<br />
  122. 122.
  123. 123.
  124. 124.
  125. 125.
  126. 126. calendar<br />for <br />Italian Tourism Board<br />
  127. 127.
  128. 128. Contact Pineapple<br />Tina Jain Mehta | Ameet Mehta <br />Principal – Branding & Strategy,<br />Pineapple Consulting, India<br />Mobile: +91 99303 14748 | +91 98679 48625<br />E mail: tina@pineappleconsulting.biz<br />ameet@pineappleconsulting.biz<br />

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