This document provides guidance on planning for 2020, including establishing objectives and calendars for the first quarter. It recommends setting measurable goals tailored to each charity's channels, and exploring new trends like smart speaker advertising, facial recognition payments, influencer marketing, and the growth of TikTok. Specifically, Anthony Nolan's first quarter objectives are outlined as focusing on blogs, influencer marketing, targeting young people through social media platforms, and increasing participation in their Project 20% initiative.

1. How to plan for a great
2020 start
Beatriz Martinez - Social Media Manager

2. Anthony Nolan
We make lifesaving connections between
people with blood cancer and incredible
strangers ready to donate their stem cells.
We were first bone marrow register - Set up
in 1974 by Shirley Nolan.
We save three lives every day.

3. Charity timelines
Quarterly
Financial year (1st April)
Useful when looking at
trends

7. Example - World Marrow Donor Day
10 Instagram stories from patients to their donors (Max. 3156 views)

8. Engagement calendar
● Owner: Brand, Marketing and
Communications
● Period: Whole year divided by quarters
● What’s included?
1. Division’s plans and campaigns
2. Brand campaigns
3. Awareness days
4. Other charities’ big campaigns

9. Blog calendar
● Owner: Social Media team
● Period: One month
● Backed by bi-monthly meetings
● What’s included?
1. Upcoming posts
2. Discussions of performance
3. Trello board - workflow

10. Planning and innovation
Important to stay informed: Trends
→ Monthly Digital Innovation Sessions
4 examples to consider in 2020:
● Smart speaker advertising
● Facial recognition payments
● Influencers Marketing
● Growth of TikTok

11. Objectives: First quarter 2020
Tailor your objectives to your own charity’s
channels
Make them relevant, specific and measurable
Anthony Nolan in the first quarter of 2020:
● Blogs
● Influencer marketing
● Targeting young people: TikTok, Snapchat,
YouTube and our own university groups
● Project 20%

12. Don’t be a stranger
Beatriz Martinez Gilino
/AnthonyNolan
/AnthonyNolan
/AnthonyNolanCharity

13. 16 January 2020
London
#CharityCreative
Social Media Network:
Planning and vision setting

14. Visit the CharityComms website to view
slides from past events, see what events
we have coming up and to check out
what else we do:
www.charitycomms.org.uk