Creative campaigns on a budget. South West Regional Group, 17 October 2014
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Asif Khan, arts and engagement consultant and Robin Hague, PR and communications consultant Visit the CharityComms website to view slides from our past events, see what events we have coming up and to check out what else we do. http://www.charitycomms.org.uk
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Creative campaigns on a budget. South West Regional Group, 17 October 2014
- 1. Planning and delivering a creative campaign on a limited budget Asif Khan culturekhan@gmail.com Robin Hague robinhague@gmail.com
- 2. Background •Happy City initiative •Happy City’s projects •Role of Communications
- 3. Upbeat Streets •Concept –5 ways to Wellbeing •Online platform •Hashtagson Facebook, Twitter, Instagram
- 4. Upbeat Streets: project planning •Awards for All application •Communications and marketing budget •Blue Monday launch •Viral video
- 5. Promotional Video by Marina Perez Triqueros
- 6. Media Campaign •News release + follow up calls and emails •Bristol Evening Post –X2 full-page feature stories •BBC Radio Bristol –live interview and live outside broadcast •ITV evening news -interview with HC director andvoxpops
- 7. Media Campaign •Heart FM, Jack FM, BCFM interviews and news stories •Digital and social media
- 8. Visit the CharityCommswebsite to view slides from past events, see what events we have coming up and to check out what else we do. www.charitycomms.org.uk
- 9. South West Regional Group Creative campaigns on a budget SWRG 17 October 2014 Bristol #ccsouthwest