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Benito’s Hat – Tweet for Eats by Unity
Benito’s Hat wanted the seemingly impossible – big bang buzz for little budget. Unity created a watertight and low cost integrated three-day campaign combining a social media ‘tweets for eats’ competition, media relations and amplification of an in-store promotion. Its effectiveness was measured directly through in-store sales – achieving an uplift of 25%.
THE CAMPAIGN BRIEF / OBJECTIVES
The founder of Benito’s Hat Mexican Kitchen approached Unity, keen to ramp its marketing programme up a notch. Unity was tasked with creating a campaign to tackle three overriding objectives:
• Drive buzz for Benito’s Hat
• Increase the number of Twitter followers
• Achieve an increase in sales
Expectations were high and without the benefit of big budgets behind us, our challenge was to work smart and add low cost touches of magic to create Brand LoveTM for the restaurant chain.