1. ‘Zero
Heroes’:
from
food
waste
to
democratic
conversation
in
Lewes
District
1

2. Truth
about
food
waste
Source:
Guardian
2

3. Participation
and
campaigning
• Networks
• Civic
participation
• Community
campaign
3

4. Campaign
4

5. Meet
the
Zero
Heroes
5

6. What
we’ve
done
so
far
• Pre-­‐campaign
information
drive
• Launched
Zero
Heroes
campaign
in
June/July
• Coverage
in
local
&
regional
media
• Immediate
take-­‐up
on
website
6

7. Pre-­‐launch
•
•
•
•
Trail
campaign:
June-­‐July
Posters
on
refuse
trucks
Articles
in
local
media
Interview
on
Radio
Sussex
Drive
Time
7

8. Pre-­‐launch
8

9. Where
are
we
now?
Ongoing
media
relations
to
promote
recycle
activities
Inviting
local
residents,
key
stakeholders
and
recycling/food
waste
experts
to
blog
on
ZH
website
Creating
behaviour
change
toolkit
Engaging
with
local
expert
network
9

10. Outcomes
to
date
• 10
episodes
of
media
coverage
– 95%
positive
• Online
engagement
10

11. Community
Competition
• £40,000
capital
funding
• To
be
shared
between
areas
• Events
in
Jan-­‐Mar
• “Waste
less,
do
more,
win
more”
• “You
choose
the
reward”

12. The
bigger
goal
• Connecting
civic
conversations
• Finding
people
where
they
are
• Motivating
action
• Supporting
the
role
of
councils
and
councillors
• Small
experiments
12

13. Get
Involved
• Promote
the
campaign
through
your
networks
and
communication
channels
• Encourage
people
to
sign-­‐up
• Get
involved
–
sign-­‐up
and
even
blog!
• Organise
events/link
up
to
encourage
people
to
recycle,
reuse
and
reduce
13

14. Keep
in
touch
Email!
lewes@demsoc.org
!
Tweet!
@demsoclewes
!
Phone!
01273
764025
!
Write!
39-­‐42
East
St,
Brighton
!
Facebook!
facebook.com/demsoclewes
!
Blog!
lewes.demsoc.org
!
Discussion
group!
lewesnetworkleaders@demsoc.org
!
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