3. Business Overview
CD17 Grafix is a graphic and web design business in its fifth year of
operation. CD17 Grafix is operated by sole, lead designer Chenzhai
Designs by means of client referrals. Most of the business has been
generated by repeated clientele print graphics, logo designs, and
some web design projects. Though CD17 Grafix has a steady reliable
clientele basis, the owner wants to amass a broader audience and
attain brand engagement that will hopefully drive a newer stream of
clientele.
4. Business Overview
VALUE PROPOSITION:
CD17 Grafix is a sole-proprietorship dedicated to the creation of
content for ministries, non-profits, and small-businesses. CD17
Grafix services enables favorable brand positioning of these entities
by means of graphic content that would not otherwise be
affordable.
5. Business Overview
ELEVATOR PITCH:
For the small business owner and entrepreneur, who is looking to establish
or expand their business endeavors, CD17Grafix is a graphic and web
design studio that crafts content and media specifically to your taste.
Unlike other design studios, we know your business attraction and market
appeal matter the most.
6. Business Overview
SWOT ANALYSIS:
STRENGTHS:
Strong, creative designs
Affordable services
Timely reliable content delivery
WEAKNESSES:
Lack of social media presence
Lack of marketing familiarity
Lack of brand awareness
OPPORTUNITY:
Expand awareness through social media
channels
Define a market audience based on
current clientele
THREATS:
Established freelancers and design
agency
Designers with more experienced
qualifications
7. Marketing Initiatives
INITIATIVES:
Re-design website to showcase content portfolio
Establish Google AdWords to increase searchability
Establish business listing with Google+
Create additional social media channels
Create social media ads that funnel engagement to website
Automate social media ads
Grow engagement and awareness across social channels
Analyze engagement to understand niche and audience
15. Marketing Initiatives
SOCIAL AD AUTOMATION:
Social ad automation,
using Buffer, on Twitter
channel and the results.
Followers 4
Likes 2
16. Marketing Initiatives
SOCIAL AD AUTOMATION:
Social ad automation,
using Buffer, and Facebook
channel results.
Likes increased to 105
17. Marketing Initiatives
SOCIAL AD AUTOMATION:
Social ad automation,
using Buffer, on Google+
channel and the results.
Not very favorable
results
18. Marketing Initiatives
SOCIAL ADS ON INSTAGRAM:
Ads and design content were
manually posted to Instagram
account.
36 followers
Only 4 total posts
20. Analytics
FACEBOOK ADS:
Facebook was the primary
channel used for paid media.
Pros:
Minimal
engagement
Cons:
• No web clicks
• Unclear/ poor
call-to-action
Post results
21. Analytics
GOOGLE ADWORDS:
Adwords campaign optimized
by Google.
Pros:
High level of views
Understand what devices
are being used in search
22. Analytics
GOOGLE ADWORDS:
Adwords campaign optimized
by Google.
Pros:
Less 1% on search return
Understand what devices
are being used in search
Cons:
No inquiries from site
produced
23. Analytics
GOOGLE ADWORDS:
Adwords campaign optimized
by Google.
Pros:
List of keywords used
Optimize better SEO
Cons:
No inquiries from site
produced
Results Breakdown
25. Analytics
GOOGLE ANALYTICS:
Break down of KPIs of interest
KPIs:
Pageviews
Visitors
New Visitors
Session Time
Bounce Rate
Dashboard results
32. Summary – Key Takeaways
TOP PERFORMING CHANNELS:
Google Adwords
Utilize search terms for better SEO and narrow down audience
Set budget goals to optimize desired return
Google+
High level views, but no audience
Better understanding on how to use this channel
Facebook
Find audience – create personas based on current clients
Create content that is minimal yet powerful and engaging
33. Summary – Key Takeaways
TOP PERFORMING CHANNELS:
Instagram
Try an Instagram ad
Look at design followers followers
ANALYTICS
Look over site for flaws in content
Minimalize content for better engagement
Investigate competitors for ideas on site content
Look at hosting platform for issues
