MICE Event using social media

1. MICE events using
Social Media
platforms

2. Introduction
Information-communication technology (ICT) and social
media became a "new normal process" of destination
management in all tourism aspects, including the meetings
and events industry (MICE) and the event management.
Although medical crisis caused by covid-19, showed all the
potential and reach of the various ICT solutions, it is
inevitable that face-to-face meetings will remain as the main
form of the meetings industry. Paper focuses on the
theoretical and practical aspects of new economy paradigm
caused by ICT in the field MICE industry, how social media
influenced market changes, and what is the framework for
using social media in the event management.

3. If used strategically, social media can be amazingly effective for
marketing for the MICE industry. Social Media can be an
impressive communications tool for business, but if it’s done randomly,
without a digital marketing strategy and a consistent brand message, it
can backfire. Again, your message should not always be about
promoting and selling, it must be about establishing a relationship with
your target audience.
In the context of MICE and event planning, social media channels can
create a lot of pre-event excitement and buzz. With today’s technology
you can interact during the event, which enhances the experience for
everyone participating. For post-event, you can use social media to
extend the life of the event by encouraging participants to share their
experiences.
Strategy of MICE Event

4. Planning MICE Event
Planning is the process by which the manager or organizer looks towards the event to
discover what various courses of action are available to arrange it, and which course of
action would be the best.
So what are the ingredients for a successful convention or
meeting?
Obviously, they would include the identification of an appropriate venue and
accommodation facilities, clarification of the catering requirements and the design and
distribution of delegates invitations, along with other,
smaller administrative and technical items.
However, in order to ensure ultimate and complete customer satisfaction, the total event
needs to be planned and coordinated in the most effective and efficient manner within the
given time frame.

5. Although ICT represents the major game-changing factor and, besides know-how, critical
infrastructure element of all destinations and companies, it still questionable if it is fully
implemented in nowadays operations. Following table shows clear difference among
approaches
 From mass marketing to one-on-one data base marketing
 From traditional media to usage of interactive media in communication
 From market share to enriching customer relationships
 From sales towards the service
 From most creative to most technology sophisticated marketing
Internet and mobile based services, are changing relations among destination
and clients. Internet is allowing, for proactive oriented destinations and companies,
personalization of communication. By doing this, companies are becoming strategically oriented
towards not-the-average product, but highly personalized. Internet and database technology have
great advantage in creating unique and personalized “conversations” with each individual clines
(consumer), and are foundations for development of customer relationship management (Schultz,
2000).
Understanding New economy approach

6. Influence of Social media on MICE Events
Since evolution of social media is happening almost every day, it is possible to note several
forms of communicating message that destinations can use on the meetings market. Most
common is social networking (i.e. Facebook, LinkedIn), publishing (i.e. WordPress), photo
sharing (i.e. Instagram), video platforms (i.e. YouTube), microblogs (i.e. Twitter) Or better
to say, social media reflects a mix of different types of ICT tools, .such as podcasts,
messaging, applications or blogs.
For example, Social media in tourism represents digitalized “word of mouth” , but besides
friends, relatives and colleague’s recommendations, clients are also relying on reactions
and experiences of unknown users, that are making total destination information more
objective.
Quality of content depends on the level of engagement and the excitations from invested
resources for managing social media. Social media has meditating role in storytelling,
reconstruction and repeated feel of destination experiences. Content is user-generated in
order to assist other network members to better understand a destination.

7. MICE EVENT
using social
media

8. Social Media - Facebook
Facebook
With no doubt (nor surprise), Facebook is the most popular social networking site in the
world and amazingly effective when it comes to promoting an event, travel opportunity or
destination. It can create the kind of buzz that has impact. Use Facebook’s upcoming
events feature to announce and promote your event or travel opportunity.
Facebook’s new video feature is a massive social media marketing tool.
Hotels, resorts, restaurants, attractions and rental car companies use social media to
ensure their guests enjoy themselves and share their experiences with others. They use
it to maintain good customer relations and to avoid possible crises through timely
communication.

9. Social Media - Twitter
Twitter
This platform is meant for simple updates in real time, announcements and even live streaming,
which can be done during an event. Twitter is great for engaging people, whether attendees at an
event or travellers. You can run contests on your Twitter feed. This spurs engagement and
excitement, even if it’s just answering a trivia question offering free tickets to whoever answers
correctly.
Twitter uses hashtags for identifying messages that relate to a specific topic. It is a word or phrase
with the hash symbol preceding it. Using the hashtag #travel on Twitter helps travellers search for
travel packages, tours, destinations, etc. They can also share their experiences with others. Travel
businesses would use #travel in their promotions and in connecting with customers.
Now that Twitter allows users to attach photos businesses are using this to full advantage. Ask your
guests to share with others by tagging both their Twitpic and Instagram photos with your dedicated
hashtag created for the purpose.
#whattodo, #activities, #travel, #sports, plus local hashtags.

10. Social Media -Pinterest, Instagram and Flickr
Pinterest, Instagram and Flickr
These are the sites that feature photos and videos, a great way to spark interest in any event.
Pinterest allows you to communicate with others with inspirational quotes and event or travel
information. Flickr has a creative commons feature whereby links and embeds get mirrored elsewhere
like on Wikipedia Commons. Instagram now has a video feature letting users post a 15-second video.
Images are huge on social media, considered “eye candy,” they dominate as Instagram has clearly
proven by passing Twitter at the end of 2014 in its number of users. If the saying is correct that a
picture is worth 1000 words then a photo posted to social media is worth $1000 or more. Since Twitter
introduced photo sharing on its site, Tweets with photos attached are retweeted far more than tweets
without photos.
As a destination company, use social media like Instagram to increase your inventory of photos with
user generated photos. Create a competition for users to participate and thus find and map out
potential locations throug Instagram and create a social buzz at the same time.

11. Social Media –Linked in
Linked In
This social networking site is for professionals in every
imaginable field. There are now more than 300,000,000 profiles
and users on LinkedIn. In planning a MICE event use your
company’s LinkedIn page to promote it. You should be updating
your page by adding events with all the details. Join related
LinkedIn Groups and start a discussion on one of the main topics
you are planning to discuss at your conference. LinkedIn
discourages outright promotion, but there are many ways to do
this subtly.
By participating in the discussions of others you can become
known and gather a following. You should also be constantly
adding connections to your personal LinkedIn profile to increase
your reach. Be active by providing regular updates on thought-
provoking topics. Be social.

12. Thankyou!