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Youtube marketing strategy

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Started in 2005 by Chad Hurley, Jawed Karim and Steve Chan, Youtube is currently world’s most popular video sharing website. From video clips of cats fighting with dogs shot with cellphones to professionally produced movie trailers, the site hosts it all.

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Youtube marketing strategy

  1. 1. Marketing Strategy
  2. 2. How it started… •YouTube is a video hosting platform that allows users to upload videos which include self generated music clips, educational videos, TV clips and amateur content such as video blogging. It is also a platform for music companies and corporations to release official music videos, movie trailers and also business advertising. •. YouTube began when PayPal employees started to create a video-sharing website on which users can upload, share, and view content. •The Internet domain name www.youtube.com was activated on Monday, February 14, 2005 at 9:13PM.
  3. 3. Foundation .. • YouTube was founded by Chad Hurley, Steve Chen, and Jawed Karim, who were all early employees of PayPal. • YouTube's early headquarters were situated above a pizzeria and Japanese restaurant in San Mateo, California. • The domain name "YouTube.com" was activated on February 14, 2005, and the website was developed over the subsequent months. The site opened its doors to uploads on April 23, 2005. The first YouTube video uploaded on April 23, 2005 was titled Me at the zoo, and shows co-founder Jawed Karim at the San Diego Zoo. The video was uploaded on April 23, 2005, and can still be viewed on the site.
  4. 4. Success Story.. •YouTube became a huge success owing to the word of mouth appreciation it received. It offered a beta version in May 2005 but secured $3.5 million from Sequoia Capital and made an official launch in November 2005. •It was followed by an $8 million funding during April 2006.In July 2006 the company revealed that more than 65,000 videos were being uploaded every day. And the different videos were being viewed more than 100 million times a day. This much growth in such a short time was unbelievable. •Today it boasts of billions of viewers each month viewing millions of videos in nearly every language on the planet. It has more than 40% market share in the American market. •YouTube has had a fairytale success by reaching the top of the internet in the span of 4 years.
  5. 5. •YouTube Videos can be viewed in all formats up to 1080p. The website is available in 54 different languages and has local domains for different countries. •YouTube is the third most visited site on the planet behind Google and Facebook • YouTube began free live streaming of some content including sports events and concerts. In May 2011 its per day viewership stood at an astounding 3 billion. •Soon YouTube will be the entertainment hub of the world stealing people’s focus from the greatest invention of the 20th century, the television.
  6. 6. Social Media Review.. • Online video, especially dominant player YouTube, has enabled small businesses to reach customers in ways previously accessible only to large companies that could afford television ads, and allows them to form "brand channels", track viewer metrics, and provide instructional videos to reduce the need for costly customer support.Large companies "amortize" the large cost of their Super Bowl television commercials by trying to maximize post-game video plays. • Based on YouTube's channel development plans, including YouTube Original Channels, journalist John Seabrook projected that "the niches will get nichier", with audiences being more engaged and much more quantifiable, enabling advertising to be more highly focused.
  7. 7. Marketing Plan.. • Youtube Awards. • Youtube Comedy Week.
  8. 8. Thank You!

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