The document provides examples of different companies' use of promotion mix strategies. Airtel runs TV ads promoting the importance of maintaining social connections. Burger King uses direct marketing through text messages to customers about offers. Tanishq, a jewelry brand, uses sales promotions like discounts on occasions and customization options for brides. Eureka Forbes uses personal selling through sales agents demonstrating product benefits to clients. Procter & Gamble conducts CSR activities and publicity promotions to connect with customers and protect its brand image.

1. APPLICATION BASED EXAMPLES ON
PROMOTION MIX
By –Chaitanya Deshmukh
roll no- 54

2. • ADVERTISING
• DM
• SP
• PR
• PUBLICITY
• PS

3. Airtel’s ad-campaign
include a
TVC of “Har ek
friend jaruri hota
hain” USP in which
airtel potrays the
importance of
having each and
every friend in
contact irrespective
of his habits,
attitude and
personality.

4. Burger King Us Fast
Food giant uses Direct
Marketing tool of
sending text messages
to its customers about
the timely offers,
menus, and discounts it
has it for its customers.

5. •Tanishq a
jewellerey brand
uses many sales
promotional tool
from offering
discounts, gifts on
several occasions
like anniversaries,
birthdays etc.
•It has even offered
self customaisation
option to brides.

6. Eureka Forbes a
water purifier
company uses
personal selling
method of
promotion to sale
its product. Sales
agent personally
emphasize and
present the
product benefits
and methods of
use to its potential
clients

7. •Variety of programs
designed to promote/
protect company’s image/
individual product.
•Procter and Gamble a
FMCG cosmetics, wellness
brand is largely into PR and
Publicity promotions.
•It conducts various CSR
activities such as education
for all, safe drinking water
program to have a good
connect with its customers
and publicize its image.