1. What makes you UNIQUE?
Analyzing Lung Center’s USP and PTM
Charise Alvarez
Karen Lorenzo
Daryl Requiso
Edmund Villaroman
V88 Hypermarketing Class Group 2
https://www.linkedin.com/in/darrequiso/
https://www.linkedin.com/in/charisse-alvarez/
https://www.linkedin.com/in/karen-lorenzo-md
https://www.linkedin.com/in/edmund-villaroman-md/
2. Outline
I. Lung Center’s Unique Selling Proposition
II. Lung Center’s Primary Target Market
III. Competitor 1: Heart Center’s USP and PTM
IV. Competitor 2: St. Luke Medical Center’s USP and PTM
V. Changes in the Market
V88 Hypermarketing Class Group 2
https://www.linkedin.com/in/darrequiso/
https://www.linkedin.com/in/charisse-alvarez/
https://www.linkedin.com/in/karen-lorenzo-md
https://www.linkedin.com/in/edmund-villaroman-md/
3. The National Apex center
& premier institution for lung
and other chest diseases
Unique Selling Proposition
4. Primary Target Market
• all patients with lung
and chest diseases
• mostly adult
• all income classes
5. Competitor No.1: PhilippineHeart Center
• Core Competencies
✓ Best Heart Hospital
✓ Preferred Healthcare
Organization
✓ ForemostCardiovascular Training
Center
✓ State of the Art Heart Care
"We cure.We care.With all our strength.With all our heart."
6. Competitor No. 1: Philippine Heart Center
• Strategic Position:
✓ Position PHC as the leader in cardiovascular care at par with global benchmarks
✓ Position PHC as the country's lead advocate in the prevention of the
cardiovascular diseases
PHC aims to be the leader in cardiovascular care
7. Competitor No. 1: Philippine Heart Center
• Target Market
✓Patients with cardiovascular diseases
✓Social class: Upper, Middle and Lower Class
✓Area: Asia-Pacific region
PHC targets the heart of every Juan.
8. • SLMC places value on patient comfort
and convenience
• Wide array of services and doctors to
choose from
Competitor No.2: St. Lukes Medical Center
SLMC’s provides Comfort, Convenience, and Choices
9. Competitor No.2: St. Lukes Medical Center
SLMC changed its USP in response to the Pandemic
• Open, Safe, and Committed
• #SafeatSLMC has been used
to communicate the new USP
10. • Patients from high-income groups
• Patients with tertiary care needs
• Healthy patients for wellness consultation
Competitor No.2: St. Lukes Medical Center
SLMC’s primary target market is the upper-class patients
11. • ceased admission of non-emergency cases to free up wards and rooms
• ceased elective surgery
• converted 80% of the hospital to accommodate the influx of COVID-19
patients
• additional 130-bed modular hospital with in the compound of LCP
• redeployment of Doctors and nurses in the provinces to the LCP to
augment our staff
Changes in the Market
LCP designated as a COVID-19 referral center
12. Summary
I. Lung Center’s Unique Selling Proposition
II. Lung Center’s Primary Target Market
III. Competitor 1: Heart Center’s USP and PTM
IV. Competitor 2: St. Luke Medical Center’s USP and PTM
V. Changes in the Market
V88 Hypermarketing Class Group 2
https://www.linkedin.com/in/darrequiso/
https://www.linkedin.com/in/charisse-alvarez/
https://www.linkedin.com/in/karen-lorenzo-md
https://www.linkedin.com/in/edmund-villaroman-md/
13. What makes you UNIQUE?
Analyzing Lung Center’s USP and PTM
Charise Alvarez
Karen Lorenzo
Daryl Requiso
Edmund Villaroman
V88 Hypermarketing Class Group 2
https://www.linkedin.com/in/darrequiso/
https://www.linkedin.com/in/charisse-alvarez/
https://www.linkedin.com/in/karen-lorenzo-md
https://www.linkedin.com/in/edmund-villaroman-md/
