ConnectED is not just a mobile application; it is a program that intends to increase the parenting effectiveness of OFWs.<br />It focuses on the academic performance of the OFWs’ child.<br />ConnectED provides a diagnosis of the performance of the students with OFW parents in public schools which will be sent through weekly reports for consistent monitoring.<br />Cellular phones with ConnectED application will be deployed to public schools.<br />1 ConnectED phone: 1 public school<br />What is ConnectED?<br />
ConnectED= Connection + Education<br />It provides a three-way connection between:<br />What is ConnectED?<br />
Market Opportunities<br />Mobile Market<br />Mobile penetration rate has reportedly reached a mark of 75% at the end of 2008 and had reached almost 80% (72 million subscribers) by March 2009<br />Mobile market is expected to be in a steady rise for the next few years.<br />OFWs and Students<br />11 million OFWS with children studying in public schools.<br />OFWs are often on the go.<br />Students are now preferring alternative ways of gathering and giving academic information.<br />14 million out-of-school youth.<br />One of the reasons for dropping out of school is lack of guidance.<br />
Competitive Analysis<br />There is no direct competitor.<br />Child’s academic performance is relayed to the parent through simple “kamustahan”.<br />SMS cost 15 pesos per text.<br />IDD rates: 20 pesos per minute.<br />OFWs are often busy with their work; do not have time to check emails.<br />
Business Model<br />At the early stages of development, ConnectED plans to finance its operations through partnerships and grants<br />Cellphonemanufacturers: provide phones where application will be installed.<br />Telecommunication companies: provide overseas connection for the parent and the teacher.<br />Govenment/ NGOs: help provide proper incentives and benefits for the administering teacher.<br />After a few years of successful operations, OFW will pay a small amount for the service.<br />Complete roll-out of ConnectED application will be in retail.<br />Application will be sold to institutions which are in need of the service.<br />
OFW Parent<br />Benefits<br />Teacher<br />Student<br />Provides accurate and factual information regarding the student’s academic status.<br />Consistently monitors and updates the parent about the student’s performance.<br />Multimedia will enrich the experience– better than asking their child’s academics through the telephone.<br />Helps develop a strong connection with the parent and the child.<br />Gets a few incentives and benefits that can be offered by the government or the parent for participation in the program.<br />Involvement in the program entails personal satisfaction through helping develop a better means of communication for the parent and the child.<br /><ul><li>Easier to communicate academic performance to parent.
Academic performance will be guided through consistent monitoring.
Enriches the relationship, not just with the parent, but also with the teacher.</li>