Step-by-Step Guide to Building a Digital Strategy

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Having a digital strategy is more important now than it ever has been. Consumers are using their digital devices to research, compare and purchase products more than anything else. As marketers, we have to know where and how we want to reach our customers. Building your Digital Strategy is more similar to building an Ice Cream Sundae than you thought... Get ready for summer and check out how to start!

Marketing Business Technology

The Step-by-Step Guide
To Building Your
Digital Strategy Sundae

Digital Strategy & Ice Cream?
YES! Both require:
•Planning
•Innovation
•Taste for success
•Lots of hot fudge

Oops, that last one is just for Sundaes. Actually, maybe not?

The point is,
you have to get
creative and
build a strategy
before you can
enjoy the
benefits.
My sand castle
rules, but I’d
rather build a
sundae…

I know what an Ice Cream Sundae is, But what the heck is a Digital Strategy?

We’re so glad you asked!
Ceeonsoft’s definition goes as follows:
A digital strategy is a company’s blueprint to the objectives, ideas and execution for their presence in the digital world relating to customer experience and engagement.

Let’s break it down and do that “Step-by-step” thing…
Or… sprinkle-by-sprinkle, if you will 

1. The Blueprint aka The Bowl
Lay out a plan
Something to hold all of your goals and objections
Having a bowl (or plan) makes for less clean- ups!
THE PLAN
More ice cream
I like it!

2. Objectives aka the Ice Cream Flavor
What are your goals?
What’s the endgame, the ideal outcome?
Make them generic or specific
Vanilla or Crazy Coffee Toffee Creamy Crunch Surprise?
Is that last one real? Can we try it? Like, NOW?

3. Ideas aka the Toppings
Brain dump!
Genius ideas come from brainstorming overload
Combine several ideas (and toppings of course) to reach brilliance!

4. Execution aka the Spoon
 Can’t enjoy the ice cream
without the spoon!
 Need the right tools to reap
the benefits of your plan
 CMS? Responsive Design? (we
can help with that).
I’ve got the
Ice Cream,
Ceeonsoft’s
got the
Strategy!

Download the full article here!
For more on Ceeonsoft, or to get a consultation on building your own Digital Strategy, visit our website, give us a call or shoot us an email! info@ceeonsoft.com (603) 943-5194 www.Ceeonsoft.com

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Step-by-Step Guide to Building a Digital Strategy

1. The Step-by-Step Guide To Building Your Digital Strategy Sundae

2. Digital Strategy & Ice Cream? YES! Both require: •Planning •Innovation •Taste for success •Lots of hot fudge

3. Oops, that last one is just for Sundaes. Actually, maybe not?

4. The point is, you have to get creative and build a strategy before you can enjoy the benefits. My sand castle rules, but I’d rather build a sundae…

5. I know what an Ice Cream Sundae is, But what the heck is a Digital Strategy?

6. We’re so glad you asked! Ceeonsoft’s definition goes as follows: A digital strategy is a company’s blueprint to the objectives, ideas and execution for their presence in the digital world relating to customer experience and engagement.

7. Let’s break it down and do that “Step-by-step” thing… Or… sprinkle-by-sprinkle, if you will 

8. 1. The Blueprint aka The Bowl Lay out a plan Something to hold all of your goals and objections Having a bowl (or plan) makes for less clean- ups! THE PLAN More ice cream I like it!

9. 2. Objectives aka the Ice Cream Flavor What are your goals? What’s the endgame, the ideal outcome? Make them generic or specific Vanilla or Crazy Coffee Toffee Creamy Crunch Surprise? Is that last one real? Can we try it? Like, NOW?

10. 3. Ideas aka the Toppings Brain dump! Genius ideas come from brainstorming overload Combine several ideas (and toppings of course) to reach brilliance!

11. 4. Execution aka the Spoon  Can’t enjoy the ice cream without the spoon!  Need the right tools to reap the benefits of your plan  CMS? Responsive Design? (we can help with that). I’ve got the Ice Cream, Ceeonsoft’s got the Strategy!

12. 5. Presence aka the Instagram Photo In what light (or filter) do you want your customers to see you? Through Walden, as a funny brand? Share your work, let people know about it so they can enjoy it too (don’t worry, the ice cream is all for you) Courtesy via Instagram 2012

13. So, who’s hungry (for success)?

14. Download the full article here! For more on Ceeonsoft, or to get a consultation on building your own Digital Strategy, visit our website, give us a call or shoot us an email! info@ceeonsoft.com (603) 943-5194 www.Ceeonsoft.com

Step-by-Step Guide to Building a Digital Strategy

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Step-by-Step Guide to Building a Digital Strategy