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Chopra

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ISOJ 2014

Published in: News & Politics
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Chopra

  1. 1. Watch the World
  2. 2. Live Daily/Weekly shows Regularly scheduled 20 minute shows ranging from top stories to technology to life & style Breaking News & Events Regularly scheduled 20 minute shows ranging from top stories to technology to life & style Insights In Depth Impactful and highly produced packages from WSJ ranging from Aheds to Leders SWATS Straight to camera opinion offered from WSJ reporters on topics that matter to WSJ readers Worldstream Mobile video from WSJ reporters covering developing topics from around the world Live when you need it, In depth when you want it. Anywhere and everywhere you are.
  3. 3. From reporters with smartphones to small efficient crews: creating high quality content that is indistinguishable from larger budget productions and today’s broadcast & cable news. The future of news video: you don’t need an army to tell a story.
  4. 4. Millions of people share photos and videos, every day. Source: Facebook Newsroom
  5. 5. When everyone is sharing content, Storyful finds the stories worth telling. Source: Facebook Newsroom
  6. 6. Storyful discovers, verifies and delivers stories that matter to professional storytellers and the communities they need to engage and influence.
  7. 7. Storyful monitors the entire social web in real-time. Alerting technology tells our journalists when something is happening. Storyful journalists look for content that is closest to the source. We verify the date, time and location of the most valuable content. Storyful acquires the rights for partners to use the content in a variety of settings. 1. Monitor 2. Alert 3. Discover 4. Verify 5. Acquire Our team has harnessed the power of smart technology and journalistic expertise to build the first 24/7 social newsroom.
  8. 8. Anatomy of a Newswire story. Journalist contact details for follow-up Publish and updated timestamps Original YouTube embed for reuse Download and share options Story text explains key aspects of the story in balanced, factual prose Key corroboration details Clearance guidelines and credits for usage. Geolocation using lat/long co-ordinates. Category tags Contact details of uploader for follow-up
  9. 9. Storyful discovered the Emotional Baby viral video on several thousand views. In four months the video has been viewed over 50 million times across Storyful’s partners’ sites and appeared on almost every major entertainment show in the world. Case study: Emotional Baby Type: Viral Video
  10. 10. Storyful geofences locations and curates the best social content. We then deliver to any app, website or platform.
  11. 11. 15 Case study: World Economic Forum Type: Event-driven monitoring and curation Brief: To curate the best UGC from behind the scenes at Davos Process: Monitor social media in real-time with geofences around the event venues Result: Instagram videos and images
  12. 12. Case study: SxSW with The Wall Street Journal Type: Event-driven monitoring and curation Brief: To be The WSJ’s “eyes and ears on the ground” at major technology festival. Process: Storyful monitored social media in real-time with geofences and buzz detection. Result: Dynamic web page filled with UGC that complemented other WSJ articles.
  13. 13. Case study: “The Clubhouse” for The Tennis Channel Type: Live social stream and social media updates Brief: Behind-the-scenes moments, crowd reaction, great training shots. Process: Storyful created Twitter lists and monitored geofences and hashtags. Result: Branded destination that mixed social feed with other coverage.
  14. 14. 18 Case study: Thought leadership for premium automobile manufacturer Type: Branded event destination Brief: Create buzz with best social media content from cultural events Process: Monitor location and keywords, curate relevant UGC Result: A premium, branded content marketing destination

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