Co-Creation - 10.03.16 Hosted by ICRC

1. Co-Creation
10th of March 2016
ICRC Geneva
#UnionGVA

2. The Union Suisse
224 March 2016

4. The Union Suisse

5. Give / Get
24 March 2016

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Guy White
Catalyx
724/03/16

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David Ott
ICRC
24/03/16

9. co+creating
@HumanitarianLab
David Ott
Union Suisse Event
10th March 2016

10. Red Lab
May to November 2015 ➤ 0 partner

11. Humanitarian Lab
December 2015 ➤ 2 partners

12. Global Humanitarian Lab (GHL)
February 2016 ➤ 30+ partners

13. anthropologist*
*or any other form of support to study the
roadside workshops culture and equipment,
for example in Nairobi.

14. David Ott
dott@icrc.org
@d_ott
david.ott@globalhumanitarianlab.org
@HumanitarianLab
skype : djpott
mobile : +41786860243

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Steffen Raetzer
Social Solution Research
Association
24/03/16

16. www.steffenraetzer.com
The „Better Body Bag“ Project
Three insights into what
makes co-creation work

17. www.steffenraetzer.com

18. www.steffenraetzer.com

19. www.steffenraetzer.com

20. www.steffenraetzer.com
Give

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Vincenzo Pallotta
HEIG-VD
24/03/16

22. Prof. Vincenzo Pallotta
Market Power

23. Market
Power!
23
What is the ultimate key success factor of a
successful product?
Prof. Vincenzo Pallotta

24. 24

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Market Power
The first university course for practicing
Market-Driven Innovation
Elicit
Market
Needs
Develop a
product that
satisfy them
Sell it!
Market
Power! Prof. Vincenzo Pallotta

26. Market
Power!
26
Phases and Tools
Design Thinking & Lean Startup
• Interviews
• Ethnography
• Internet
• Surveys
Market Discovery
• Laboratoires
• Startups
• PMEs
• Experts
Sourcing of technologies
• Bainstorming
• Prototyping
• Branding
• Validation
Solution Design
• Direct Sales
• Online
• B2B
• Salesforce
Prospection and Sales
Prof. Vincenzo Pallotta

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Juan Luis Coderque
ICRC
2724/03/16

28. Co-crea7on
Juan Luis Coderque, Head of the Corporate Partnerships Unit

29. WHO IS THIS?
A) a humanitarian
B) a businessman
C) a precursor of the hipster movement
D) the first Nobel Peace laureate
E) all of the above

30. TRUE OR FALSE?
TRUE OR FALSE?
More that 50% of preventable deaths
of children under 5 and pregnant
women occur in situa7ons of conflict,
post-conflict, displacement and natural
disaster.

32. Our great challenge
=
IMPLEMENTATION

33. OUR ASK
What are the winning
strategies to accelerate
implementa7on?

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Jasper van den Berg
Iprova Sàrl
24/03/16

35. A data driven approach to invention
Jasper van den Berg
Iprova
EPFL Innovation Park
Lausanne
Switzerland

36. Iprova - Union Suisse Spring :: Co-crea7on
• Technology start-up with offices in Lausanne and Cambridge (UK).
• We work with our customers to create the “next” key patentable inven7ons
on their behalf.
• Data driven approach.
• Algorithms that iden7fy if two pieces of informa7on have a poten7al
inven7ve connec7on.
• Addi7ve to exis7ng R&D methodology of our customers.
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Computer Accelerated Inven7on

37. Iprova - Union Suisse Spring :: Co-crea7on
Iprova creates inven7ons
37
In applica7ons across diverse
industries, such as:
- autonomous vehicles,
- consumer electronics,
- telecoms (5G, D2D, NFV/
SDN),
- smart grid and smart ciGes,
- mobile gaming,
- oil & gas,
- healthcare,
- lighGng.
On behalf of leading
technology and industrial
companies in North America,
Europe and Asia, including:

38. www.iprova.com
hello@iprova.com
“Iprova is a valuable partner for Philips. They complement our own
research ac7vi7es with their out-of-the-box inven7ons and they help us to
generate IP where and when needed. I am very impressed by their
technical exper7se and advanced thinking, their speed in delivering what
they promise.”
Ruud Peters, former Chief Intellectual Property Officer at Philips

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Brieux Michoud
Waterpreneurs
24/03/16

40. Waterpreneurs
Connec7ng
investors with
local water entrepreneurs
serving the most vulnerable local communi7es
UNION SUISSE– 1OTH OF MARCH 2016

41. UN Sustainable Development Goals
• #6 has an
influence on all
other goals
1 agenda for all
stakeholders

42. Context : the water crisis

43. Key facts and figures
~750
million people
lack access to improved
drinking water
80%
of people with no
drinking water are
un rural area
50%
Of hospital beds in developing
countries are occupied by people
with waterborne diseases
27 bn$
Incremental yearly aid needed
to ensure sustainable access
to safe water and sanita7on
for all
3,6 million
die every year due to water-related diseases
50%
more water required by 2050 to
address the feeding needs of 9
billion people

44. Global water governance
Three key groups of
stakeholders
expected to
implement together
the human right to
water
PUBLIC
SECTOR
PRIVATE
SECTOR
CIVIL
SOCIETY

45. Local Life Changing
Waterpreneurs
CommuniAes
grassroots level
Academic & Corporate
Civil Society
Public Sector
Impact Investments
Connecting investors with
local water entrepreneurs
to scale-up impact
An enabling inclusive
environment grounded
on human rights

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Claudio Di Salvo
IATA
24/03/16

47. HOW IATA IS USING CO-CREATION
PLATFORMS TO DO BETTER BUSINESS
Claudio Di Salvo, MBA

48. DECENTRALIZED VALUE CREATION
Political Factors
Economic
Factors
Social
Factors
Technological
Factors

49. DECENTRALIZED SUPPLY CHAINS
HIGHLIGHT TRADE PROBLEMS
Seed
USA 60.9%
Germany 19.3%
South Korea 12%
Japan 2.6%
Source WSJ
China 3.6%
Taiwan 0.5%
Iphone distribution of revenues

50. DISTRIBUTED LEDGER TECHNOLOGY:
BEYOND BLOCKCHAIN
• Decentralized Distributed Ledger
• Remittance reduced intermediation
• Trust machine among untrusted parties
• Open Ecosystem
• Security due to cryptography mechanism
• Bitcoin shortcomings (Volatile, Non scalable)
• Smart Contracts

51. IATA IS CO-CREATING WITH LYKKE
A GLOBAL FX MARKETPLACE
What Blockchain can do for you?
" IATA to become first international
association issuing digital coins for internal
settlement
" Immediate settlement
" Zero costs of transfer
" Any transfer size
" Smart contracts (e.g. interlining revenue
accounting)

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Khalid M.Ali
Impact Hub Khartoum
Felix Staehli
Impact Hub Geneva
24/03/16

53. Union Suisse Spring :: Co-CreaAonImpact Hub ICRC, March 10 2016
DNA of co-creation
• Shared purpose
• Ownership
• Decision-making

54. Union Suisse Spring :: Co-CreaAonImpact Hub ICRC, March 10 2016
The Global Impact HUB network
From the brink of collapse to viability, how did collaboration
save the day

55. Union Suisse Spring :: Co-CreaAonImpact Hub ICRC, March 10 2016
Growth
Venturing into unknown territories

56. Union Suisse Spring :: Co-CreaAonImpact Hub ICRC, March 10 2016
Learnings
• Shared purpose: Co-owned vision & mission
• Roles & responsibilities: Locally rooted, globally
connected
• Decision-making: Representative (inclusive) &
transparent

57. Union Suisse Spring :: Co-CreaAonImpact Hub ICRC, March 10 2016
GIVE / GET
Partners on innovation, entrepreneurship & sustainability
in 80+ cities

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Tarun Sarwal
ICRC
5824/03/16

59. Enable Makeathon: Co-Crea'on With and
For Persons with Physical Disabili'es

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69. Three Key Ingredients:
1. People-Centric Approach
2. Energy, Commitment, and Diversity of Ideas from the Crowd
3. CollaboraEve Ecosystem for InnovaEon
Give: Methodology
Get: Help with business, funds, distribuEon at scale

70. Save the date:
Summer Union Suisse – Campus Biotech