1. Well know brand leader in its market segment
searches for a business partner to delevelop its huge potential for expansion

2. A brief history of how a brand that was constructed 24 years ago,
remains as the first reference in notebooks recall in the country.
ORIGIN: “ALPHAVILLE INFORMÁTICA”
Graduated by IBM Brazil (first analysts / programmers class of
1966), Paulo Castanho founded in 1988 the “Alphaville
Informática”.
During the period of restrictive market reserve in Brazil, the
company sold around 3000 computers in the first boom of the
sector, in its two stores: Faria Lima Avenue and Alphaville (SP).
The foundation has already been laid out to build the brand
recognition in the sector.
TRANSFORMATION

3. A bold concept for 1992 : Specialization in Notebooks
In line with the worldwide technology trends, by 1992 the
company’s restructuring had turned its focus to portable
computers and a new trademark was registered at INPI: “CASA
DO NOTEBOOK” (Notebook House).
Pretty bold for the time when just 10% of population
knew the meaning of the term and even, the existence of
notebook computers.
This pioneering spirit was rewarded quickly.
The emerging market of international travelers responded
positively, becoming the two stores a center of meeting point
Customer Service Center, situated in one of
and information exchange. the best areas in São Paulo on Faria Lima
Avenue, right across Iguatemi Shopping Mall
Evolution 1992 - 2011

4. Technical Assistance Service: one step ahead of the competition
• Between 1993 - 1994 to improve services
provided to customers, the company set up in its
facilities a pioneer laboratory, with the aim of
training specialized technicians in all possible
brands. An important step toward an unique
image of expertise.
• Vanguard – as the company was dealing with
people whose ideas and behavior served as a
model to others, naturally started being showed
through an emerging phenomenon known as
“Internet”.
• Since then until the present day, anywhere
throughout the country, to mention sales or
technical assistance for notebook, the first
reference is “Casa do Notebook”. An authentic
and spontaneous marketing case.
Recognized by major manufacturers
and specialized press, our technical
support service receives equipments
of all brands coming from all parts of
the country.

5. “Casa do Notebook”: well known brand across the country
Until de end of 90’s, Casa do Notebook
consolidated itself at a national level, as
synonymous and reference not only in sales,
but also in providing technical assistance for
the sector.
Even without significant investments in
divulgation, the brand became known from
north to south of Brazil and also the most
wanted on Google’s specific search engine
with over 2000 visitors per day
(www.casadonotebook.com.br)
Casa do Notebook is always be mentioned to
the agenda of specialized media, as testified
by dozen articles published in the most
expressive means of communication.
Max Gheringer on the left with Rogério Rodrigues our technical consultant
Notebook user and client for over two decades, the respected
consultant Max Gheringer, was a pioneer when spontaneously
recommended Casa do Notebook to the media.

6. Accessible stores: The concept of future licensing
During the entire decade of 2000s, Casa
do Notebook dedicated itself to prepare
the ground for a future project of Licensing
and Franchising.
A specific plan was carefully designed due
its intrisic characteristics: sales and
specialized technical assistance.
During this period, the company opened
five pilot stores totally prepared to face the
future , based on a format suitable for
small and medium sized investor.
Small stores, affordable to any
kind of investor. Note on the
picture along side the image of
technician's bench, present in
each store.
Extraordinary efficiency using an
available space of 40m2 to
generate earnings with sales and
technical support.

7. Training of Technicians: double profit
Establishing a Model School was the next step
toward “Licensing Project”
Currently, besides training its own technicians,
the company created a Courses Department
focused on the training of skilled workers -
A profitable market.
During this period, Casa do Notebook has
formed more than 600 technicians who are
working directly with licensees, franchisees or
independently.
All skilled technicians graduated at Model
School are able to perform corrective and
preventive maintenance in any type of notebook
existing in the market.
Model School: Berrini Avenue, São Paulo

8. Minimum potential growth : 160 stores over the country
At the beginning of this year, Casa do Notebook numbered five
owns stores and 40 units across the country between
franchisees and licensees.
Company handles an average of 30 inquiries every day through
the website and also two letters of intent to open stores
nationwide.
In a study conducted by Cláudia Bittencourt Office, expert in
this subject, licensing and franchising consultants estimated
a minimum potential growth in the short run of 300 stores,
according to our business model.
Manaus, Campinas, Macapá,
São José dos Campos, Porto Alegre,
Bauru, Alphaville...40 licensed and franchised stores
from North to South of Brazil

9. OUR MAJOR POTENTIAL : OWN BRAND PRODUCTS
( reason why the company searches a partner-investor)
• Imported power supply : main product sold at net stores every
day with significant numbers. Direct import from Chinese market,
in volume, would mean a 500% in profitability.
2) Launch of own brand to sell notebook inputs and components
in blister pack to offer at net stores, magazines and
hypermarkets.
3) Launch of expansion project : restoration and amplification
of own stores with national reach of 200 franchisees in 5 years.
A wide range of products that can be sold under
a reference brand.
4) Media investment for the divulgation of brand's products
For example, sales portential for power supply
is 1000 per day. Importing directly, could allow
a margin up to 500%.

10. Final considerations and figures of the sector
When the company was inaugurated,
there weren’t more than 2000 portable computers in Brazil.
For the first time in 2010,
Notebooks sales in Brazil have surpassed Desktop sales.
Only in 2011 were sold 8 million units of portable computers.
Over 24 years of pioneering specialization in this market segment,
this family company has been consolidating its name at a national level
as well as a perfect franchise model for the new entrepreneur.
In a short span the company has gained credibility
and also an excellent corporative image
due to its proximity to end users.
The import and launch of specialized products in the market
(hard drives, cables, carrying cases, accessories for laptops, etc) under the
Brand “Casa do Notebook” represents unlimited sales of inputs and upgrade
at net stores, magazines or hypermarkets.
For this excellent business we are now looking a partner-investor
with capital and market vision to build a win-win relationship.