2. About MiWay
Founders and Owners:
Matt Wilson, Andrew Vasquez, Skyler Reinhardt,
Chad Karpinski, Kesi Muhammad, and Elizabeth Kwon
Business Organization:
Partnership
Departments:
Finances - Matt Human
Resources - Kesi
Advertisement - Chad Modifying/Testing -
Drew
Management - Skyler

3. Our Mission
"To provide intriguing products with
contemporary designs that can
securely transport current
technology"

4. What We're About
At MiWay Industries we want to be seen as a
reliable and welcoming company. To provide
lasting products to ensure customer
contentment is our oath. Here at MiWay, we
take the design, production, and reputation of
our business seriously and strive to not only
satisfy, but exceed the standards of modern
customers.

5. Inspiration
On January 19th, 2012 was the exposure of
Apple's newest innovation: bringing interactive
learning to the iPad.
This is Apple Inc.'s
Head of Marketing Phil
Schiller at New York's
Guggenheim Museum.
Photo credit to: National
Public Radio

6. MiPack's Benefits
Our design is the most vital part of our product. We
guarantee customer contentment with three valuable
features:
1.Completely waterproofed
2.Main pocket for device is elastic for
laptops, padded for protection and comfort
for user, and accessible on side of backpack
3.Custom music player holder is supplied
that attach onto either of the two straps

7. Competition
Although companies like North Face and Jansport are
well known, they lack in basic features:
● Expensive
● Less comfort
● Low accessibility
● Technology protection
Photo credit to:
store.apple.com

8. Market
o High School and College students (ages 14-30)
o People with tablets or laptops
o People who travel
o Technologically savvy people
Why this market?
o Growing E-textbook market
o iPad sales at all time high
o People want to protect their expenses
Our target customers are:

9. Production
o Hire manufacturer to make product
o Drop shipments to stores such as:
-Walmart
-Best Buy
-Kmart
-Target

10. Promotional Strategy
oCollege Fairs
oDirect access to target market
oGreat publicity
oGiveaways
oDoubles up as advertisement
orelatively low cost

11. Website Layout
Simple, easy to navigate through
You can track your order online through GPS
fitted into the vans
Contact information will be displayed if the
customer has any questions

12. Financial Data
oMiPack = $12 to make one unit/$60 S.P.
oProjected Sales (Year 1) - $120,000
Start Up Cost:
oInitial Order- $24,000
oWarehouse- $7,000
oAdvertising- $10,000
oSalaries- $60,000
oTransport- $50,000
Total: $151,000

13. Taxes
Cash Management
Account Receivables $ 120,000
Account Payables $ 151,000
Credit Management
Federal and State Taxes 8.5 % $10,200
Corporate 36,000 (30%)
Debt -$77,200

14. Human Resources
WorkForce
Attraction,Selection,Training
.Culture ethnically diverse
.Payroll Accountant and drivers
.Collection sales,Acct. Rec.,ect...
.Recruitment Development
-E-Learning
-Attempting to build a workforce in this company that is
ethnically diverse and looks like our customers.We want
to be relatable to our customers and also be their mirror
image.