3. CHALLENGE
Establish Res Toe Run as the destination
to get must-have comfortable footwear for
the summer
TARGET MARKET
PRIMARY:
21-30 years old, mostly female.
newly-independent adult exploring new
opportunities, friends and experiences
SECONDARY:
31-40 YEARS OLD
An experience-rich adult welcoming life-
changing priorities and decision
BIG IDEA
GIVE YOUR FEET A BREAK
relaxed, indulgent, and delightful.
this summer, unwind with Res toe run as it
extends the comfort of its selection into an
overall experience as you look for the perfect,
pampering pair this season.
EXECUTION
ALWAYS ON
window/hotspot display, GWP, online reservation
IN STORE
screens, wobblers, bundling, flash sale, walking
activation
INSTAGRAM AND FACEBOOK
Cover photo, summer launch material, catazine
5. CHALLENGE
To communicate RTR as the go-to store for
footwear gifts this holiday
CAMPAIGN STRATEGY
Highlight the variety of comfortable
footwear in the store according to the
customers' necessities
CAMPAIGN TAGLINE
TIS THE SEASON TO TREAT YOUR FEET
EXECUTION
ALWAYS ON
Window/hotspot display, GWP, online reservation form
IN STORE
screens, wobblers, bundling, walking activation
DIGITAL COMPONENTS
FB cover video, launch post, always on content, catazine,
email blast, native advertising
BIG IDEA
TREAT YOUR FEET
Suggest that RTR shoes can be gifts that
shoppers can use for various activities
during the holidays
7. Sneaky X Chicosci
Role:
Creative strategy
FB Videos | 69.2K views
https://www.facebook.com/306341879507300/videos/1112427968898683/
videography by me
FB Video | 66.3K views
https://www.facebook.com/DrMartensPH/videos/189987581935152/
DR. MARTENS X RAXENNE
12. SWAP (2015)
Movie
NETPAC ASIAN FILM FESTIVAL
Winner of Silver Hanoman Award
SINAG MAYNILA FILM FESTIVAL
Nominee
PARTICIPATING FILM FESTIVALS
San Sebastian IFF • Silk Road IFF • San Diego
Asian Film Festival • Sao Paulo IFF • Tokyo
Filmex • CinemAsia Amsterdam
Role: Location manager
13. MODERN GIRLS EP9 (2019)
TV show on Lifestyle channel and TFC
Role: Associate producer
15. E-COMMERCE BANNERS/FB ADS
FB COVER VIDEO
FB LAUNCH VIDEO/IG STORIES LOGO ANIMATION
https://www.facebook.com/ResToeRunOfficial/videos/10155321938931857/
https://www.facebook.com/ResToeRunOfficial/videos/10155320122911857/
Role: Layout and motion graphics
16. Role:
Editor
NUTRIASIA(2017)
FB video | 2.9M views
Role:
Director
https://www.facebook.com/watch/?v=610556562488265
DIGITAL COMMERCIALS
SHARP (2016)
15 B2B and B2C videos
https://www.facebook.com/SharpPhilippines/videos/1356677494372179/
https://www.facebook.com/SharpPhilippines/videos/1296678380372091/
17. ADVOCACY VIDEO
INAY (2017)
STOPOVER (2015)
IPHONE RED (2018)
https://www.facebook.com/beyondthebox.ph/videos/1943630158990729/?v=1943630158990729
Role: Director and writer
SHORT FILMS
18. MAKE-UP
Short | Ang Hele ni Nanay (2015)
WARDROBE STYLING
Movie | Ang Araw sa Likod Mo (2017)
19. ACTING
SHORT FILMS
PRODUCTION DESIGN
Domex/Vim (2016)
Digital Commercial in Vietnam
SEJOUR (2017) | CANNES SHORT FILM CORNER
SALAMAT (2015) | SINULOG FILM FESTIVAL
BEST SUPPORTING ACTRESS NOMINEE
20. WHERE IS WANG HAO? (2017)
CHINESE MOVIE
Role: Creative associate
