SlideShare a Scribd company logo
PortfolioCarmina Sera Jose
creative strategist
Creative
Strategy
CHALLENGE
Establish Res Toe Run as the destination
to get must-have comfortable footwear for
the summer
TARGET MARKET
PRIMARY:
21-30 years old, mostly female.
newly-independent adult exploring new
opportunities, friends and experiences
SECONDARY:
31-40 YEARS OLD
An experience-rich adult welcoming life-
changing priorities and decision
BIG IDEA
GIVE YOUR FEET A BREAK
relaxed, indulgent, and delightful.
this summer, unwind with Res toe run as it
extends the comfort of its selection into an
overall experience as you look for the perfect,
pampering pair this season.
EXECUTION
ALWAYS ON
window/hotspot display, GWP, online reservation
IN STORE
screens, wobblers, bundling, flash sale, walking
activation
INSTAGRAM AND FACEBOOK
Cover photo, summer launch material, catazine
FACEBOOK
ENGAGEMENT
POST
INSTAGRAM AND FACEBOOK POSTS
INSTAGRAM FEED
Roles:
Creative strategy
& photography
CHALLENGE
To communicate RTR as the go-to store for
footwear gifts this holiday
CAMPAIGN STRATEGY
Highlight the variety of comfortable
footwear in the store according to the
customers' necessities
CAMPAIGN TAGLINE
TIS THE SEASON TO TREAT YOUR FEET
EXECUTION
ALWAYS ON
Window/hotspot display, GWP, online reservation form
IN STORE
screens, wobblers, bundling, walking activation
DIGITAL COMPONENTS
FB cover video, launch post, always on content, catazine,
email blast, native advertising
BIG IDEA
TREAT YOUR FEET
Suggest that RTR shoes can be gifts that
shoppers can use for various activities
during the holidays
IG & FB POSTSINSTAGRAM FEED
Roles:
Creative strategy,
production design,
& photography
Sneaky X Chicosci
Role:
Creative strategy
FB Videos | 69.2K views
https://www.facebook.com/306341879507300/videos/1112427968898683/
videography by me
FB Video | 66.3K views
https://www.facebook.com/DrMartensPH/videos/189987581935152/
DR. MARTENS X RAXENNE
FOR STORE DISPLAYS AND DIGITAL
Roles:
Creative strategy
& photography
BACK
TO
SCHOOL
CAMPAIGN
2018
Role:
Creative strategy
INSTAGRAM FEED
LAUNCH POSTS
HOTSPOT STORE DISPLAY
Account
Management
Role: Executive producer
https://www.facebook.com/BeloSunExpert/videos/1122808637752116/
BELO SUNEXPERT (2016)
FB video | 1.1M views
SWAP (2015)
Movie
NETPAC ASIAN FILM FESTIVAL
Winner of Silver Hanoman Award
SINAG MAYNILA FILM FESTIVAL
Nominee
PARTICIPATING FILM FESTIVALS
San Sebastian IFF • Silk Road IFF • San Diego
Asian Film Festival • Sao Paulo IFF • Tokyo
Filmex  • CinemAsia Amsterdam
Role: Location manager
MODERN GIRLS EP9 (2019)
TV show on Lifestyle channel and TFC
Role: Associate producer
Design and
filmmaking
E-COMMERCE BANNERS/FB ADS
FB COVER VIDEO
FB LAUNCH VIDEO/IG STORIES LOGO ANIMATION
https://www.facebook.com/ResToeRunOfficial/videos/10155321938931857/
https://www.facebook.com/ResToeRunOfficial/videos/10155320122911857/
Role: Layout and motion graphics
Role:
Editor
NUTRIASIA(2017)
FB video | 2.9M views
Role:
Director
https://www.facebook.com/watch/?v=610556562488265
DIGITAL COMMERCIALS
SHARP (2016)
15 B2B and B2C videos
https://www.facebook.com/SharpPhilippines/videos/1356677494372179/
https://www.facebook.com/SharpPhilippines/videos/1296678380372091/
ADVOCACY VIDEO
INAY (2017)
STOPOVER (2015)
IPHONE RED (2018)
https://www.facebook.com/beyondthebox.ph/videos/1943630158990729/?v=1943630158990729
Role: Director and writer
SHORT FILMS
MAKE-UP
Short | Ang Hele ni Nanay (2015)
WARDROBE STYLING
Movie | Ang Araw sa Likod Mo (2017)
ACTING
SHORT FILMS
PRODUCTION DESIGN
Domex/Vim (2016)
Digital Commercial in Vietnam
SEJOUR (2017) | CANNES SHORT FILM CORNER
SALAMAT (2015) | SINULOG FILM FESTIVAL
BEST SUPPORTING ACTRESS NOMINEE
WHERE IS WANG HAO? (2017)
CHINESE MOVIE
Role: Creative associate
Carmina Sera Josemiaserajose@gmail.com

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Linkedin Portfolio 2020

  • 3. CHALLENGE Establish Res Toe Run as the destination to get must-have comfortable footwear for the summer TARGET MARKET PRIMARY: 21-30 years old, mostly female. newly-independent adult exploring new opportunities, friends and experiences SECONDARY: 31-40 YEARS OLD An experience-rich adult welcoming life- changing priorities and decision BIG IDEA GIVE YOUR FEET A BREAK relaxed, indulgent, and delightful. this summer, unwind with Res toe run as it extends the comfort of its selection into an overall experience as you look for the perfect, pampering pair this season. EXECUTION ALWAYS ON window/hotspot display, GWP, online reservation IN STORE screens, wobblers, bundling, flash sale, walking activation INSTAGRAM AND FACEBOOK Cover photo, summer launch material, catazine
  • 4. FACEBOOK ENGAGEMENT POST INSTAGRAM AND FACEBOOK POSTS INSTAGRAM FEED Roles: Creative strategy & photography
  • 5. CHALLENGE To communicate RTR as the go-to store for footwear gifts this holiday CAMPAIGN STRATEGY Highlight the variety of comfortable footwear in the store according to the customers' necessities CAMPAIGN TAGLINE TIS THE SEASON TO TREAT YOUR FEET EXECUTION ALWAYS ON Window/hotspot display, GWP, online reservation form IN STORE screens, wobblers, bundling, walking activation DIGITAL COMPONENTS FB cover video, launch post, always on content, catazine, email blast, native advertising BIG IDEA TREAT YOUR FEET Suggest that RTR shoes can be gifts that shoppers can use for various activities during the holidays
  • 6. IG & FB POSTSINSTAGRAM FEED Roles: Creative strategy, production design, & photography
  • 7. Sneaky X Chicosci Role: Creative strategy FB Videos | 69.2K views https://www.facebook.com/306341879507300/videos/1112427968898683/ videography by me FB Video | 66.3K views https://www.facebook.com/DrMartensPH/videos/189987581935152/ DR. MARTENS X RAXENNE
  • 8. FOR STORE DISPLAYS AND DIGITAL Roles: Creative strategy & photography
  • 12. SWAP (2015) Movie NETPAC ASIAN FILM FESTIVAL Winner of Silver Hanoman Award SINAG MAYNILA FILM FESTIVAL Nominee PARTICIPATING FILM FESTIVALS San Sebastian IFF • Silk Road IFF • San Diego Asian Film Festival • Sao Paulo IFF • Tokyo Filmex  • CinemAsia Amsterdam Role: Location manager
  • 13. MODERN GIRLS EP9 (2019) TV show on Lifestyle channel and TFC Role: Associate producer
  • 15. E-COMMERCE BANNERS/FB ADS FB COVER VIDEO FB LAUNCH VIDEO/IG STORIES LOGO ANIMATION https://www.facebook.com/ResToeRunOfficial/videos/10155321938931857/ https://www.facebook.com/ResToeRunOfficial/videos/10155320122911857/ Role: Layout and motion graphics
  • 16. Role: Editor NUTRIASIA(2017) FB video | 2.9M views Role: Director https://www.facebook.com/watch/?v=610556562488265 DIGITAL COMMERCIALS SHARP (2016) 15 B2B and B2C videos https://www.facebook.com/SharpPhilippines/videos/1356677494372179/ https://www.facebook.com/SharpPhilippines/videos/1296678380372091/
  • 17. ADVOCACY VIDEO INAY (2017) STOPOVER (2015) IPHONE RED (2018) https://www.facebook.com/beyondthebox.ph/videos/1943630158990729/?v=1943630158990729 Role: Director and writer SHORT FILMS
  • 18. MAKE-UP Short | Ang Hele ni Nanay (2015) WARDROBE STYLING Movie | Ang Araw sa Likod Mo (2017)
  • 19. ACTING SHORT FILMS PRODUCTION DESIGN Domex/Vim (2016) Digital Commercial in Vietnam SEJOUR (2017) | CANNES SHORT FILM CORNER SALAMAT (2015) | SINULOG FILM FESTIVAL BEST SUPPORTING ACTRESS NOMINEE
  • 20. WHERE IS WANG HAO? (2017) CHINESE MOVIE Role: Creative associate