2. CREATIVE BRIEF
Objective: Create brand awareness and get consumers
involved in the product.
Target Market: Men and Women who are both active in
the outdoors and enjoy hiking, climbing, skiing, etc. Ages
21-35
Incentive: By using Tumblr and Twitter, allow the
consumers to participate with the brand in order to win a
design contest or trip to Yosemite Park.
5. CONTENT PLAN
Four simple and user friendly pages that get
straight to the point of the campaign.
Two social media outlets- Tumblr & Twitter
The idea is to big and bold, yet inviting to the
adventurous consumer.
6. SITE MAP
HOME
DESIGN ENTER WATCH
JACKET CONTEST EXPLORER
S
VIEW WORK SIGN UP SOCIAL LINKS
& SHARE