day 3 training

1. How To Perform a
Site Audit
Presented by:
Carl Benedic Pantaleon

2. Recap
- What is a Backlink
- SEO Key Terms
- Crawlers
- Niche
- Impressions / clicks / ctr
- SEO Metrics
- How to Set up a tracking Tools
- Google Analytics
- Google Webmaster Tools
- Internal Links
- External Links

3. Site Audit CheckList

4. Site Audit CheckList
- Crawling Factors
- Robots.txt
- Friendly Redirects
- Website Structure
- Links Per Page
- Xml Sitemap
- Broken Links
- Indexing Factors
- Amount of Content on Pages
- Duplicate URLS
- Duplicate Content
- Canonicalization
- Content Above the Fold

5. Site Audit CheckList
- Ranking Factors
- Metadata
- Title and Description
- Keyword Usage in Copy / posts
- SSL
- Keyword Usage in URLs
- Image Alt Text
- Number of Inbound Links / Backlinks
- Quality of Link Profile
- Website Speed
- Schema.org Markup
- NAP (Name Address Phone ) for Local
- Open Graph Tags
- Mobile Friendly
- Bounce Rates

6. Site Audit Template
https://docs.google.com/spreadsheets/d/1un2J7bZcZJdu9_kEcPEqLLQAXtVr-se
6XYavtWsnudk/edit#gid=1432262032

7. GOOGLE
ANALYTICS
Presented by:
Carl Benedic Pantaleon

8. Google Analytics
IMPORTANT METRICS

9. Google Analytics
IMPORTANT METRICS

10. ACQUISITION
- tells you where your visitors originated from, such
as search engines, social networks or website
referrals.

11. ACQUISITION
- All Traffic
- Referrals
- Source / Medium
- Referrals

12. DEMOGRAPHICS
- Location
- Age
- Gender

13. CONVERSIONS
- Goals
- Goal Urls

14. BEHAVIOR
- Behavior Flow

15. BOUNCE RATE
- the percentage of visitors to a particular website
who navigate away from the site after viewing only
one page.

16. LINK BUILDING
S T R A T E G Y

17. How to obtain Links

18. - Guest Post
- Broken Link Building
- Expired Domain
- Link Reclamation

19. Guest Post
- Through HARO and SB (Help A reporter and Source
Bottle)

20. Subscribe to HARO
https://www.helpareporter.com/

28. Subscribe to Source Bottle
http://www.sourcebottle.com/

32. Broken Link Building
- Using broken links from related niche to get a free
backlinks
- Give alternative resources

33. Download “check my links”
- A Chrome Extension
- Check broken links internally within your site / SERPs
SERPs = Search Engine Results Pages

37. &num = 100

38. Up to 100 results

39. Check my links ext.

42. https://www.iccsafe.org/codes-tech-support/topics/plumbing-mechanical-and-
fuel-gas/international-plumbing-code-ipc-home-page/

45. What’s next?

50. https://websiteseochecker.com/bulk-check-trust-flow-citation-flow/

52. What’s next?

53. - Check the Content (how?)
- Create a Topic something Related to the deleted Page

58. What’s next?

59. What’s next?
Last Step…………………..

60. Outreach

63. Expired Domains
LINK RECLAMATION