2. RICHARD DYER’S STAR THEORY SUGGESTS THREE MAIN
FEATURES THAT MAKE A STAR:
• THE STAR AS A CONSTRUCTION – ARE THE STARS REAL OR ARE THE CHANGED AND SHAPED TO FIT
THEIR TARGET AUDIENCE.
• THE STAR AS A COMMODITY - STARS ARE PRODUCED TO CREATE A PROFIT OFF OF RELATED
MERCHANDISE E.G. T-SHIRTS, POSTERS AND THE LIKE.
• THE STAR AS AN IDEOLOGY - STARS WILL REPRESENT CERTAIN SOCIAL GROUPS AND VIEWS AND
WILL THEREFORE CREATE CERTAIN IDEOLOGIES.
3. CONSTRUCTION?
• THIS STAR IS CONSTRUCTED THROUGH
MUSIC VIDEOS, MAGAZINES,
ADVERTISING ETC. FOR EXAMPLE MILEY
CYRUS HAS BECOME FAMOUS FOR HER
TWERKING AND RIDING ON A WRECKING
BALL NAKED HOWEVER SHE WOULDN’T
DO ANY OF THIS STUFF IN THE PRIVACY
OF HER OWN HOME MEANING THAT THE
PERSON MILEY CYRUS AND THE STAR
ARE TWO DIFFERENT PEOPLE.
4. COMMODITY
• RECORD LABELS WILL CREATE SIMILAR
STARS AS THEY KNOW CERTAIN PATTERNS
AND TRENDS WILL WORK TO GENERATE
THEM MONEY.
• THIS IS WHY WE GET SO MANY BOY BANDS
WHO ARE VERY SIMILAR E.G. ONE DIRECTION
AND THE WANTED.
5. IDEOLOGY
• AS A RESULT FANS OF THE STAR
WILL OFTEN COPY THEIR STYLE AND
SHARE THE SAME VIEWS AS THEM.
MANY FANS OF BEYONCÉ WILL
SHARE HER VIEW ON WOMEN AND
HOW THEY ARE INDEPENDENT AND
SHOULDN’T BE CONTROLLED BY
MEN.
6. • THE STAR MUST BE BOTH ORDINARY AND EXTRAORDINARY THIS PART OF THE
THEORY MEANS THE STAR NEEDS TO BE ORDINARY TO ALLOW THE AUDIENCE
TO RELATE TO THE AUDIENCE BUT POSSES AN EXTRAORDINARY TALENT OR
QUALITY WHICH WILL MAKE THEM BE IDOLISED BY THE GENERAL PUBLIC. FOR
EXAMPLE ADELE IS AN ORDINARY WOMAN FROM LONDON WHO SPEAKS AND
ACTS LIKE MOST PEOPLE, HOWEVER SHE HAS AN AMAZING VOICE WHICH PEOPLE
WILL IDOLISE. THIS ALLOWS HER TO BE THE STAR THAT SHE IS.
