Judith Curr at DBW 2015

1. THE AUTHOR’S CHOICE:
How authors decide between
Traditional and Self-Publishing
JUDITH CURR
P R E S I D E N T & P U B L I S H E R
ATRIA PUBLISHING GROUP

2. 2
P U B L I S H I N G

3. S I M O N & S C H U S T E R F O U N D E D I N 1 9 2 4

4. TARCUTTA, NEW SOUTH WALES, AUSTRALIA

5. SUPPLY AND DEMAND OPPORTUNITY SPOTTING
SAMPLING
E N T R E P R E N E U R I A L S P I R I T

6. NEW YORK
SYDNEY

7. The Queen of Clean by Linda Cobb, 2002
Linda Cobb
Vince Flynn
PeterHurley
Zane M.J. Rose
KellyCampbell
• Since Terms Limits was published, more
than 1.2 million copies have been sold.
• Vince Flynn has sold more than 1 million
ebooks!
Term Limits by Vince Flynn, 1998
The Sex Chronicles by Zane, 1997 Lip Service by M.J. Rose, 1999
Outrageous Openness by Tosha Silver, 2014
S E L F P U B L I S H E D B E G I N N I N G S

8. Q U E S T I O N S F O R T R A D I T I O N A L P U B L I S H E R S
• The Story: Is it good? Can the author
tell it well, develop characters, and
create resolution? Does the author have
an authentic voice?
• Which books have a larger potential than
has been realized?
• What value can Atria add?
• What does the author want?

9. • What do you want: To write? To publish?
• What are your skills?
• What activities should you assign
to others?
• What publishing model is best for you?
• Do you enjoy collaboration?
• What are your financial expectations?
• Is this a hobby or a career?
Q U E S T I O N S F O R S E L F P U B L I S H E R S

10. A T R I A ’ S I N D I E A U T H O R P R O G R A M201220132014
3 AUTHORS
4 BOOKS
12 AUTHORS
(9 NEW)
27 BOOKS
9 AUTHORS
(2 NEW)
16 BOOKS

11. C R E A T I N G C O N V E R S A T I O N
USING NEW TOOLS
TO REACH FANS
ENGAGEMENT
WITH READERS
FAN LOVE

12. N O T J U S T F A C E B O O K A N Y M O R E
CHARTING AND RESPONDING TO ONLINE CHATTER

13. AC T I V I T Y O N L I N E L E A D S TO AC T I V I T Y O F F L I N E W H I C H L E A D S TO AC T I V I T Y O N L I N E
BOOK SIGNINGS, CONFERENCES, ATRIA TOURS & MARRIAGE PROPOSALS
ONLINE OFFLINE ONLINE

14. “This is a rather exciting amount of publisher-author-fan interaction,
and hopefully more publishers will follow suit with this level of engagement.”
—Mercy Pilkington, Good Ereader Blog
F I N D I N G T H E G L A S S S L I P P E R
CASE STUDY: FINDING CINDERELLA

15. T H E P U B L I S H I N G L A N D S C A P E

16. M O D E R N P U B L I S H I N G

17. President & Publisher, Atria Publishing Group
Judith.Curr@SimonandSchuster.com
@JudithCurr /JudithCurr
JUDITH CURR
T H A N K Y O U , T H A N K Y O U !