advertising_candida duran

1. Instituto Universitario Tecnológico “Antonio José de Sucre” Sede Caracas
Carrera Administración y ciencias comerciales.
Materia: INGLES II
Actividad: CARTEL DIDACTICO LA PUBLICIDAD
Integrante
C.I.: 24.278.925: Candida Duran
advertising

2. Communication process that
seeks to promote the sale of an
item, product or service; foster an
idea or achieve any other effect
that the advertiser wants to
achieve.
What is the
publicity

3. They can be grouped into two main types:
Depending on the media that reproduces
them, they can be auditory, visual or
audiovisual Depending on what they
advertise, they can be announcements of
products, services or institutional campaigns.
Advertising messages

4. necessary to publicize a product, a brand or a
slogan. This function is assumed many times by
the text since the image, due to its polysemic
character, is more ambiguous.
Informational function:
FUNCTIONS OF ADVERTISING

5. •
Persuasion function
To persuade consumers and sell the
product, advertising uses procedures
such as orders, threats, suggestion,
associations, etc

6. Economic function: it is about selling a product (or service) and promoting consumerism. Financial function: Advertising
helps to finance the mass media. Security Function: Advertising presents us with the possibility of leading different lives,
the possibility of escaping from the routine or of living better.
FUNCTION

7. Aesthetic function
His creative role is undoubted.

8. Advertising media
The advertising medium is the medium or channel through which the advertising
message is issued. According to the medium, three types: Graphic advertising: uses
graphic and photographic material and is disseminated through billboards, press,
posters, or brochures, for example.

9. Sound advertising
It is broadcast on the radio and uses different sound
elements such as music, vocals, special effects.
Link to the Radio Advertising
section of the UD Advertising
to listen to examples of the
three types of advertising.
Accessible from:

10. •
•
Audiovisual advertising:
It consists of graphic and sound elements and
moving images. It is found on television,
movies and the Internet
You can see examples of audiovisual
advertising on the website of the Muvap
Ibero-American Awards for advertising
on Cinema and TV.

11. Advertising resources and
strategies
The power of communication and attraction of advertising is
based on the use of the expressive and rhetorical resources of the
image and text. The most used resources are: The comparison . It
consists of exposing two elements that have qualities in common
or those that differentiate them