Audience and institutions spec

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Audience and institutions spec

  1. 1. Specification requirements Candidates should be prepared to demonstrate understanding of contemporary institutional processes of production, distribution, marketing and exchange/exhibition at a local, national or international level as well as British audiences’ reception and consumption. There should also be some emphasis on the students’ own experiences of being audiences of a particular medium.
  2. 2. That means: Knowing the process of producing a film, from concept to print. Knowing how a film is distributed, the process of a film being shown in the cinema. Marketing campaigns. How else people access film viewing. Why people watch films.
  3. 3. Key areas Production – making the film Distribution – advertising and marketing the film Exchange/exhibition – where and how the film is shown Consumption/reception – how and why audiences watch the film
  4. 4. Mark scheme What are the 3 marking criteria? Analysis Examples Terminology
  5. 5. Case studies You will need to have in depth evidence to offer in your exam. You will need to learn about particular companies in relation to all of the areas mentioned in the previous slide. Production Distribution Exchange/Exhibition Consumption
  6. 6. National and International In order to be able to compare practices on a National and global level you will prepare information on 3 production companies: Universal - Hollywood Working Title – British part owned by Universal Warp films - British independent
  7. 7. Personal consumption You will also need to write about your own consumption and that of your peer group. To this end you will start by preparing a survey of film consumption.

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