Trade Theory

1. Trade Theory, from Mercantilism
to Free Trade

2. • International business
– Any situation where production or distribution of
goods and services crosses country borders
• Globalization
– Shift toward more interdependent and integrated
global economy
• i.e., markets – trade barriers fall buyer preferences change
• Production – company can source goods easily from other
countries
• Strategic Management development
– Implementation of good strategies—mainly focused
on performance

3. • SuVoT Analysis
• Entrepreneurship
– Recognizing opportunities
• The use or creation of resources to implement
innovative ideas