PwC 2016

1. Greenlight, Inc.

2. SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats

3. SWOT ANALYSIS
Strengths
Profit Margin past 3 years has been above industry average.
ROE is more than double industry average.
Weaknesses
Opportunities
Threats

4. SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats

5. SWOT ANALYSIS
Strengths
Weaknesses
Poor Public Image
UnethicalTire Disposal
Opportunities
Threats

6. SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats

7. SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Expansion/Integration through purchase of Rubber Up
Future Soles4Souls Partnership
Threats

8. SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats

9. SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats
$5-$10 Million in Criminal Fines and up to $15 million in Restitution

10. SWOT ANALYSIS
Strengths
Weaknesses
Opportunities
Threats

11. Plan for Greenlight
1.
• Purchase Rubber Up
2.
• Sell percentage of
recycled rubber
3.
• Partner with Soles4Souls
4.
• Additional plans of
RubberUp

12. Purchase of RubberUp Inc.
Pros
Lucrative Revenue Stream for Greenlight
Established company with Clientele
No startup costs
Immediate Hub for all of Greenlight’sTires

13. Net assets = $500,000
Estimated goodwill =
$1,500,000
• RubberUp is an
established company with
26 years of experience.
Expect to
pay
$2,000,000

14. Greenlight sales
$28,865,600/$139(avg cost per
tire)
=207,666 tires Greenlight is
selling annually

15. Greenlight sales
• One tire can produce 10 pounds of rubber
• 207,666 tires @ 10 pounds per tire generates
2,076,660 pounds of additional rubber
• This is equivalent to approximately 1,038
tons

16. OneTire Rubber Use
Pair of Shoes
Shredded Rubber

17. Profit from Additional
Rubber
1 ton of
shredded
rubber sells
for $500
Sells for
$0.25 per
pound
Costs $0.02
per pound
to produce
Contribution
Margin of $0.23
per pound or
$460 per ton
Profit:
$429,732

18. OneTire Rubber Use
Pair of Shoes
Shredded Rubber

19. 1 tire = 10
pounds of
rubber
1 pound of rubber
can make one pair
of shoes
1 tire = 1 pair of
rubber shoes
donated

20. Soles4Souls Partnership
• The goal is to partner with Soles4Souls.
• Soles4Souls has distributed shoes to over 127 countries
• With our minds set on Haiti, we plan to aid in the damages from Hurricane Matthew.

21. Promoting Micro-Enterprise
Soles4Souls
donates shoes to
small business
owners who
couldn’t
otherwise afford
them
These small
business owners
can then sell
these shoes to
their
communities at
an affordable
price.
This not only
puts shoes on
the feet of those
that need them,
but also helps
stimulate the
economy.

22. Soles4Souls Partnership
• Taxed
• The 10% of Revenues that we forgo from the additional rubber can be
written off as remediation on balance sheet.
• $47,748

23. 28,865.60
3.5
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
35,000.00
Greenlight Revenues Current Greenlight Revenues w/ Improved RubberUp
Greenlight Revenues
Greenlight Revenues (In Thousands)

24. Total Revenues

25. Looking towards the Future...
• Recent studies just came to the surface
in August of this year that the resources
are here to make a biodegradable
rubber for tires. Eventually, we as a
group feel that Greenlight should
eventually look into purchasing these
for resale.
0
10
20
30
40
50
60
70
Biodegradable
Tires
Rubber Tires
Years to Decompose

26. APPENDIX
Biodegradable
Tires
Income
Statement
Greenlight
Revenues
Plan for
Greenlight
Pros of
Purchasing
RubberUp
Soles4Souls
Partnership
Description
Soles4Souls
Financials
SWOT
Total
Revenues
Balance
Sheets
Works Cited

27. SWOT ANALYSIS
Strengths
Profit Margin past 3 years has been above industry average.
ROE is more than double industry average.
Weaknesses
Poor Public Image
UnethicalTire Disposal
Opportunities
Expansion/Integration through purchase of RubberUp
Future Soles4Souls Partnership
Threats
$5-$10 Million in Criminal Fines and up to $15 million in Restitution

28. Plan for Greenlight
1.
• Purchase Rubber Up
2.
• Sell percentage of
recycled rubber
3.
• Partner with Soles4Souls
4.
• Additional plans for
RubberUp

29. 28,865.60
35,867.20 36,332.70
0.00
5,000.00
10,000.00
15,000.00
20,000.00
25,000.00
30,000.00
35,000.00
40,000.00
Greenlight Revenues Current Greenlight Revenues w/ RubberUp Greenlight Revenues w/ Improved RubberUp
Greenlight Revenues
Greenlight Revenues

30. Total Revenues

31. Purchase of RubberUp Inc.
Pros
No Hire orTraining of New Employees
Instants Profits
Destination for all of Greenlight’sTires
Instants Profits

33. Greenlight 2016 Analysis

35. Soles4Souls Partnership
Soles4Souls
has
distributed
shoes to over
127
countries.
Soles4Souls’ micro-
enterprise program
is designed to
create real
economic change
in developing
nations.
“We utilize gently used shoes
and clothing as a resource to
help entrepreneurs in
developing nations with an
opportunity to start and sustain
a small business (a micro-
enterprise) of their own.We are
able to provide a constant
quality supply of product to
entrepreneurs. Because of you,
they can now lift themselves
and their family out of poverty.”

36. Promoting Micro-Enterprise
Soles4Souls
donates shoes
to small
business
owners who
couldn’t
otherwise
afford them
These small
business
owners can
then sell these
shoes to their
communities at
an affordable
price.
This not only
put shoes on
the feet of
those that
need them,
but also helps
stimulate the
economy.

37. Looking towards the Future...
• Recent studies just came to the surface
in August of this year that the resources
are here to make a biodegradable
rubber for tires. Eventually, we as a
group feel that Greenlight should
eventually look into purchasing these
for resale.
0
10
20
30
40
50
60
70
Biodegradable
Tires
Rubber Tires
Years to Decompose

38. Soles4Souls Partnership
• R&D cost
• What well lose in revenues

39. Works Cited
• https://soles4souls.org/