Why internationalisations matters to the creative industries. As presented on 29 April 2014 at the

1. Why internationalisation
matters for the creative
industries

2. ECBN help entrepreneurs, creative centres, and
development agencies to connect and collaborate.
A Creative Trade Missions at Creative Factory Rotterdam

3. We have members in 22 of
the 28 EU member states

4. Creative industries export
growth is big business
0
100
200
300
400
500
2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
World exports of creative goods (US$bn)

5. And... the creative industries
catalyse innovation
Products and
services
Creative people
embedded in
other sectors
New ways of
working and
operating
Advertising’s
£16bn impact on
UK economy
Businesses with
in-house
designers develop
more patents
Co working and
portfolio working
emerged from
creative sectors

6. Digitisation has made
internationalisation complex
Rank (from 15
industries assessed)
Sector
1 Financial services
2 Computer & Electronics
3 Media & Telecoms (inc. Creative industries)
4 Automotive
5 Equipment and Machinery
Impact of digitization
Source: Adapted from Booz & Co Industry Digitization Index

7. Businesses that have
international operations grow
more quickly, have higher
rates of job creation, and are
more innovative than those
that don’t.

8. But... only one in five SMEs
export at all

9. Could this be a 50 billion
EUR missed opportunity?

10. What can policymakers and agencies
do about this?
Our 5 principles for
internationalisation

11. 1. Internationalisation should
be led by businesses
A Creative Trade Missions at Creative Factory Rotterdam

12. 2. Support face to face
Creative Entrepreneurs at an ECBN hosted event

13. 3. Is for any competitive
businesses
WAAG‘s FABLAB in Amsterdam and a cross-innovation project

14. 4. Needs European support
Internal
Investment in internationalisation
External
Lack of capital
Pricing
Access to information
Finding public support
Bureaucracy
Barriers for internationalisation as perceived by SMEs, DG Enterprise 2007

15. 5. Needs better data
The ECBN Policy Forum

16. Thank you!
Slides available on the
ECBN blog
www.ecbnetwork.eu
@ecbnetwork
Callum Lee,
Deputy Director
callum@ecbnetwork.eu
@callumlee