How The Eu Digital And Interactive Marketing Industry Is Shaping Up

1,458 views

Published on

Published in: Business, Travel
0 Comments
7 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,458
On SlideShare
0
From Embeds
0
Number of Embeds
414
Actions
Shares
0
Downloads
0
Comments
0
Likes
7
Embeds 0
No embeds

No notes for slide
  • How The Eu Digital And Interactive Marketing Industry Is Shaping Up

    1. 1. IAB Europe Amsterdam - April 2009 «  The Voice of the Digital and Interactive Industry at National and European level representing over 90% of all digital revenues  » How the European Digital and Interactive Marketing Industry is Shaping up And Where the Future Growth Lies
    2. 2. VISION THE WORLD OF MARKETING IS CHANGING
    3. 3. From a passive audience…
    4. 4. … To an active user
    5. 5. The ad model is changing dramatically Source: Financial Times
    6. 6. Internet its not only a new media, it has become the place to interact with brands.
    7. 7. Things have changed and we need to think in a new model.
    8. 8. Where are we going to?
    9. 9. Technology is integrated. Everything´s connected.
    10. 10. There´s no more separated media.
    11. 11. There´s no poor lone some cowboy anymore…
    12. 12. Because its not about being interactive…
    13. 13. … Its about being digital.
    14. 14. We have the opportunity to lead the change.
    15. 15. Into the digital world.
    16. 16. Internet Interactive Digital The world is changing We are changing We want to lead the change
    17. 18. STAKEHOLDERS DIGITAL AND INTERACTIVE MARKETING
    18. 19. Convergence towards Digital Advertisers Publishers Media Agencies Service Providers Creative Agencies Sales Houses Broadcasters Mobile Operators . . . . . Media Owners Social Platforms
    19. 20. NATIONAL MISSION DIGITAL EMBASSIES DELIVERING SERVICES
    20. 21. Promoting and Developing the digital and interactive market
    21. 22. EU PRIORITIES IAB EUROPE 2009-2010-2011
    22. 23. THE KEY PROGRAMMES OF IAB EUROPE <ul><li>Lobbying, Public Affairs and Legal </li></ul><ul><li>Standards, Guidelines and Harmonisation </li></ul><ul><li>Best practice and Benchmarking </li></ul><ul><li>Press and Public Relations </li></ul>IAB Europe is the European trade association for Digital and Interactive Marketing representing its 23 National IABs and its Corporate Members. With some 125 staff and more than 5,250 members, IAB Europe represents the voice of the industry at both national and European level. [email_address] and www.iabeurope.eu
    23. 24. TERRITORIES IAB EUROPE
    24. 25. <ul><li>2008: </li></ul><ul><li>Austria </li></ul><ul><li>Belgium </li></ul><ul><li>Croatia </li></ul><ul><li>Denmark </li></ul><ul><li>Finland </li></ul><ul><li>France </li></ul><ul><li>Germany </li></ul><ul><li>Greece </li></ul><ul><li>Hungary </li></ul><ul><li>Italy </li></ul><ul><li>Netherlands </li></ul><ul><li>Norway </li></ul><ul><li>Poland </li></ul><ul><li>Romania </li></ul><ul><li>Slovenia </li></ul><ul><li>Spain </li></ul><ul><li>Sweden </li></ul><ul><li>Turkey </li></ul><ul><li>UK </li></ul><ul><li>2009: </li></ul><ul><li>Switzerland </li></ul><ul><li>Portugal </li></ul><ul><li>Ireland </li></ul><ul><li>Luxemburg </li></ul><ul><li>... </li></ul><ul><li>Russia </li></ul><ul><li>... </li></ul><ul><li>April 2009 : </li></ul><ul><li>Established countries : </li></ul><ul><li>19 countries with over 125 staff </li></ul><ul><li>more than 5250 member companies </li></ul><ul><li>New countries in 2009 : </li></ul><ul><li>4 countries closing W-Europe </li></ul><ul><li>Russia </li></ul><ul><li>Priorities 2009-2010 : </li></ul><ul><li>Public Affairs </li></ul><ul><li>Standardisation </li></ul><ul><li>Benchmarking </li></ul><ul><li>Best Practices </li></ul><ul><li>Press awareness </li></ul>
    25. 26. THE SIZE DIGITAL AND INTERACTIVE MEDIA
    26. 27. 2007, AdEx IAB Europe source 2007, Warc source 2007, AdEx IAB Europe source 2008, IAB Europe forecast 40% 23% ACTUAL FORECAST ACTUAL
    27. 28. CHALLENGE THE REGULATOR IS WORRIED
    28. 29. Control of data is becoming a hot topic
    29. 30. Balancing act Freedom Restraint
    30. 31. [email_address] and www.iabeurope.eu
    31. 32. Thanks!

    ×