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Opportunities in Creative Europe

The challenge for cultural organisations isn't winning European funding, it is finding value in it.

Presented at the conference: Engagement between the Higher Education and the Arts Sectors - Why is it important, how does it happen, and how do we benefit?

Dublin, 09 May 2014

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Opportunities in Creative Europe

  1. 1. Symposium: EngagementSymposium: EngagementSymposium: EngagementSymposium: Engagement Between the HigherBetween the HigherBetween the HigherBetween the Higher Education and the ArtsEducation and the ArtsEducation and the ArtsEducation and the Arts SectorsSectorsSectorsSectors Opportunities in CreativeOpportunities in CreativeOpportunities in CreativeOpportunities in Creative EuropeEuropeEuropeEurope Callum Lee – BOP Consulting May 2014May 2014
  2. 2. In summary: The challenge isn't winningThe challenge isn't winning European funding, it is finding value in it.
  3. 3. Introducing BOP - specialists in the cultural and creative industries
  4. 4. We built our expertise in the UK and now work around the globe NETHERLANDS Strategy and European Policy
  5. 5. 1. The opportunity1. The opportunity 2. The challenge 3. Finding value3. Finding value
  6. 6. 4.5 % of4.5 % of EU GDP
  7. 7. Where to look Culture; Media; Creative Europe Financial Facility... 1) Creative Europe DG Culture 3) Industrial Funds DG Enterprise 2) Innovation Funds DG Connect COSME; Cluster Excellence; INNOSUP... Horizon 2020 funding; ICT Innovation Vouchers... 4) “Funds” ERDF; ESF; Cohesion Interreg; Urbact; + funds themselves MORE DETAIL: BOP.CO.UK/BLOG
  8. 8. Response 1: “Pushing at an open door” “ARTS” + FILM - €1.5bn1) Creative Europe DG Culture 3) Industrial Funds DG Enterprise 2) Innovation Funds DG Connect BUSINESS - ?? TECH - €70bn 4) “Funds” ERDF; ESF; Cohesion INFRASTRUCTURE - €351bn
  9. 9. Response 2: More room for collaboration With HEIs Without HEIs 20% 80% Winning culture programme cooperation projects (2013) With HEIs Without HEIs Winning culture programme cooperation projects (2013)
  10. 10. • Raise your EUROPEAN profile. Make sure you are involved in the right committees or seen at the events 1) Think European (geographic spread; fit with other programmes) Generic EC guidance on winning funds ... BOP guidance on implementation • Talk to the Commission before submitting major applications • Prove your connections with letters of support • Suggest new approaches and ideas that programmes) 2) Involve relevant actors (Engage businesses, orgs, trade bodies) • Suggest new approaches and ideas that flatter the Commission • Present new applications as developments of existing programmes 3) Demonstrate your project management experience
  11. 11. Ireland applies for funding as often as others 14.9Italy Annual number of culture programme APPLICATIONS (2011-13), adjusted to Ireland’s population 12.7 12.8 14.5 14.9 Netherlands Slovakia Finland Italy 6.0 12.0 UK Ireland
  12. 12. ...same story with FP7 applications 1755Finland FP7 programme APPLICANTS (applications year 2007-12) set against selected countries and adjusted to Ireland’s population 990 1512 1658 1755 UK Ireland Netherlands Finland 342 687 Slovakia Italy
  13. 13. Ireland also has a healthy win ratio 51%Netherlands Culture programme winning proposals (applications year 2011-13) set against selected countries 35% 39% 42% 51% Finland UK Ireland Netherlands 18% 20% Italy Slovakia
  14. 14. ... 25%Netherlands FP7 programme WINNING proposals (2007-12) 22% 22% 23% 25% Ireland Italy UK Netherlands 18% 22% Slovakia Finland
  15. 15. 1. The opportunity1. The opportunity 2. The challenge 3. Finding value3. Finding value
  16. 16. Red tape “They checked my mileage claim against Google mapsclaim against Google maps and I had to prove there was a diversion that day” Comments from an informal canvassing of organisations with European focus
  17. 17. Reporting cost on a European Project The ECBN experience PLANNED ACTUAL
  18. 18. Delays and lack of progress “When we looked back“When we looked back at the project, we didn’t feel we had achieved anything” Comments from an informal canvassing of organisations with European focus achieved anything”
  19. 19. The WAAG Society’s ten-year sabbatical
  20. 20. 1. The opportunity1. The opportunity 2. The challenge 3. Finding value3. Finding value
  21. 21. 1) OFFER Europeana Creative [CIF] Promote the use of Europe’s digital culturalEurope’s digital cultural heritage by the creative industries 28 partners including three HEIs28 partners including three HEIs
  22. 22. 1) OFFER Products and services
  23. 23. 2) PROFILE Residencies, Kosice 2013 [ECOC] Raise the profile of Kosice’s culturalKosice’s cultural entrepreneurs across Europe
  24. 24. 2) PROFILE Identity Communications Role in society STRATEGIC AIMS Role in society
  25. 25. 3) CULTURE Musikalsk - MEDEA @ Malmo University [Interreg] Develop new experiences for classical musicfor classical music concerts
  26. 26. STRATEGIC AIMS ValuesValues Relat’ship style Leadership style 3) CULTURE
  27. 27. 4) CAPABILITY WAAG Society’s ICT & Art Connect project [FP7] Bring together artists and technologists to exploretechnologists to explore new ways of working
  28. 28. ICT & Art Connect Credit: Valentina Sommariva
  29. 29. Credit: Valentina Sommariva
  30. 30. Credit: Valentina Sommariva
  31. 31. STRATEGIC AIMS NetworksNetworks Partnerships Skills 4) CAPABILITY
  32. 32. 2) PROFILE Identity Communications Role in society 1) OFFER Products and services STRATEGIC AIMS Role in society ValuesNetworks STRATEGIC AIMS Values Relat’ship style Leadership style 3) CULTURE Networks Partnerships Skills 4) CAPABILITY
  33. 33. In conclusion: The challenge isn't winningThe challenge isn't winning European funding, it is finding value in it.
  34. 34. Thankyou callum@bop.co.ukcallum@bop.co.uk Listoffunds +slidesonlineat bop.co.uk/blog/bop.co.uk/blog/

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