FOR MY A2 MEDIA COURSEWORK EVALUATION

1. HORROR
FILM
POSTER
RESEARCH
CAITLIN FRENCH

2. WHAT WE
FOUND
By using this initial survey to find
out what was received well by my
audience I was able to decide
what ideas I should carry forward
into my own product, and what
things were essential to consider
when creating a movie poster.
I learnt that…..
1. The main image is essential to
the poster. It should be clear and
represent the plot of the film well.
2. A consistent colour scheme, as
well as a simple yet effective font
are what help to bring the whole
poster together as one.

3. How did I use
this feedback
in my own
work?
After the questionnaire, we decided to
put our work into practise, and begin
to decide on key elements of our
poster, like the main image. We asked
for different opinions on which image
worked best and how we could alter
our movements to create the best look.
The final image was best received by
the entirety of our audience.
After learning about how big
of a part the main image
plays in the overall poster we
trialled different positions,
locations and expressions for
our image.We found that
the dark corridor, scared
expression, and the phone
camera really portrayed our
sub genre the best.
Having the dark
background was key,
as it gave the poster
an eery feeling and
allowed the poster to
begin its simple and
effective colour
scheme.
I edited the images to
make their darker and
give them a creepier
effect. Reducing the
lighting makes it clear
that this is a horror
poster, and conforms
more clearly to horror
conventions.

4. How did I
use this
feedback in
my own
work?
Similarly, the font we would
use would be essential to the
overall look of the poster. We
trialled different ‘horror’
fonts to decide on which
would be most effective.
TheVHS font ( the third font)
was effective and fitted well
with our film, however it
wasn’t as attention grabbing
as we wanted and so we chose
against using this as our final
font. We did use it for smaller
writing on the page however
as a secondary font to create
an interesting contrast.
The first font was what
people preferred when
asked. It instantly shown
that this was a horror film,
which we felt worked best
for our poster. I love the
skinny and tall look it has as
it stands out from all other
text on the page.
The middle font we
didn’t like, and neither
did the audience. It
was too simple and
almost childlike. Not
effective for our final
poster.

5. How did I
use this
feedback in
my final
poster?
After considering all different
elements of the poster, we
were able to produce a final
consistent product. We
considered fonts, positioning,
colour schemes and main
images which resulted in our
finished poster. This is our first draft. This is our final poster.