The social media team from the American Medical Association brings you an intermediate training on social media. This training is perfect for people who know the basics of social media and use it regularly, but don’t have time to keep up with new features or dive into metrics. Find out what’s new, working for you, and how to take your social media game to the next level.
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Social Media 201: By the American Medical Association
1. Social Media 201
Caitlin Boylan
Manager, Social Communications & Digital Channel Strategy
Ana Dextra
Social Media Community Coordinator
Katie Millar
Social Program Administrator
* Follow the AMA on Social Media *
Twitter & Instagram: @AmerMedicalAssn
Like and follow on Facebook & LinkedIn (American Medical Association)
Organize tweets: Viewing a List timeline will show you a stream of Tweets from only the accounts on that List.
Why people would use lists: start with private – one reason the AMA uses private lists: Jim Gilligan’s group is trying to sell group memberships to specific medical groups, and so we got a list of groups from his team and put them into a private list so we could observe their behavior, monitor their activity, make sure we have an understanding of their social behavior to better tailor benefits to them.
Why would a person use a private list? Say you’ve found a group of influencers within your field, and you want to monitor them specifically without them knowing you’ve singled them out (though there is a case to make it public, if you’re looking to share your admiration).
Basically it comes down to keeping tabs on a specific group of people, for your own purposes.
Lists that are private will only be visible on your profile to you, public lists are visible to everyone and users will get notified they’ve been added to a list.
For public lists – NEXT SLIDE
Explain first follow - note the description of the list.
Note – this is “list view” where you can see who all members of the list are. You’re not seeing what they’re posting, but you’re seeing who all is included.
Explain first follow - note the description of the list.
Note – this is “list view” where you can see who all members of the list are. You’re not seeing what they’re posting, but you’re seeing who all is included.
Tweets often include hashtags.
Whenever a social media user includes a hashtag in their message, it can become indexed and discoverable on the social network by other users.
When users click on a hashtag, they are directed to a page that aggregates use of that hashtag in real-time. This gives users access to other ongoing conversations surrounding the topic in question.
A really common use of hashtags is around conferences. Big conferences lean in and put hashtags everywhere too, encouraging the online conversation. This way, while you’re at the conference, you can be sharing photos from sessions, information about what you’re learning, photos with friends, and lots of sharing.
So when we say that including hashtags gains you more exposure, this is what we mean – it automatically categorizes the tweet, associates it with something larger.
Still counts as 23 characters, it shortens it for visual appeal
Auto play – why it’s best not to share a link to YouTube
Time limits on Instagram
Square format on IG - Don’t sacrifice the quality when you make it square, but just know that when it previews
Time limits on Instagram
Square format on IG - Don’t sacrifice the quality when you make it square, but just know that when it previews
This is the MSS Facebook Group – explain privacy settings for Groups
Linked Groups within Groups
Update current # of students on there
What is the purpose of Facebook Groups? It’s carving out a space to create a community within a platform that many people already are.
Explain polls and sharing in a group – sharing is the same as it is on Facebook, but it’s within a “walled garden” depending on privacy settings of the group.
You can even use Facebook Live broadcasts in Groups. In fact… [NEXT SLIDE]