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Social Media for Recruiters and Job Seekers

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Social Media for Recruiters and Job Seekers. How the rules have changed

Published in: Career, Technology, Business
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Social Media for Recruiters and Job Seekers

  1. 1. Social Media: for Job Seekers and Recruiters Bill Petro billpetro.com
  2. 2. Expert billpetro.com
  3. 3. Ads Job Fairs Websites Agencies Recruiters Existing Jobs Pending/Created Jobs Temp/Contract Contract -> Permanent Reactive Proactive
  4. 4. Ads Job Fairs Websites Agencies Recruiters Existing Jobs Pending/Created Jobs Temp/Contract Contract -> Permanent Reactive Proactive
  5. 5. Strategy billpetro.com Activity Networking
  6. 6. Strategy Executives Recruiters Social Networking Sites Company job website Job Boards billpetro.com Networking Activity
  7. 7. Process Self Research Target billpetro.com
  8. 8. Process Self Research Target Interview billpetro.com
  9. 9. Shift billpetro.com
  10. 10. How Many: billpetro.com
  11. 11. LinkedIn <ul><li>Profile </li></ul><ul><li>Associations </li></ul><ul><li>Groups </li></ul><ul><li>Recommendations - quid pro quo ? </li></ul><ul><li>Job Listings </li></ul><ul><li>Hiring managers. </li></ul>billpetro.com
  12. 12. Facebook <ul><li>Profile </li></ul><ul><li>Networks vs. Groups </li></ul><ul><li>Corporate Groups/Fans </li></ul><ul><li>Photo Tagging </li></ul><ul><li>Applications. </li></ul>techtrends.billpetro.com billpetro.com
  13. 13. Twitter <ul><li>What: </li></ul><ul><ul><li>Microblogging </li></ul></ul><ul><ul><li>Broadcast status </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><li>How: </li></ul><ul><ul><li>Follow leaders </li></ul></ul><ul><ul><li>Follow recruiters </li></ul></ul><ul><ul><li>Post profoundness </li></ul></ul><ul><li>Why: </li></ul><ul><ul><li>Catch news </li></ul></ul><ul><ul><li>Gain visibility </li></ul></ul><ul><ul><li>1 st mover advantage </li></ul></ul>billpetro.com
  14. 14. Follow an Executive billpetro.com
  15. 15. Follow a Recruiter billpetro.com
  16. 16. search.twitter.com billpetro.com
  17. 17. Advanced search billpetro.com
  18. 18. Focus <ul><li>Give and Take </li></ul><ul><li>Specific Opportunities </li></ul><ul><li>… in order to get… </li></ul>billpetro.com
  19. 19. billpetro.com
  20. 20. How SNS Compare <ul><li>LinkedIn: Office </li></ul><ul><li>Facebook: BBQ </li></ul><ul><li>Twitter: Bar </li></ul>billpetro.com
  21. 21. Trends billpetro.com
  22. 22. Facebook vs. Twitter Source: Nielsen Online billpetro.com
  23. 23. Social Media vs. Twitter Source: Harvard Study billpetro.com
  24. 24. Twitter: Limited Stickyness billpetro.com
  25. 25. Twitter Uses <ul><li>Personal : Baby kick sensor </li></ul><ul><li>Participation : Brain surgery </li></ul><ul><li>News : Plane crashes </li></ul><ul><li>Consumer : Finding cheap gas </li></ul><ul><li>Health : tracking “flu” </li></ul><ul><li>Alerts : Earthquake alerts </li></ul><ul><li>Politics : Iran. </li></ul>billpetro.com
  26. 26. Twitter Business Uses <ul><li>Damage Control: Starbuck coffee to troops </li></ul><ul><li>Competitive : Quicken watching Mint.com </li></ul><ul><li>Recommend : Finding a Bluetooth headset </li></ul><ul><li>Partner Programs : VMware, IBM, EMC </li></ul>billpetro.com
  27. 27. @DellOutlook = $3,000,000 Starbucks, JetBlue, WholeFoods billpetro.com
  28. 28. billpetro.com
  29. 29. Craig Fisher, A-list Solutions “Fishdogs” billpetro.com
  30. 30. Managing Your Twitter “Brand” billpetro.com
  31. 31. TwitterCounter billpetro.com
  32. 32. TwitterAnalyzer.com billpetro.com
  33. 33. Twitter Questions: <ul><li>Multiple accounts for different divisions? How to name them? How should the content be different? </li></ul><ul><li>Just tweet out news on our main corporate account? Or should we be conversational ? </li></ul><ul><li>How to get Sales, Product Teams to Tweet, and be conversational ? </li></ul><ul><li>Should we follow folks? Should we only follow folks that follow us ? We don’t want to appear like ‘big brother’ </li></ul><ul><li>Tools to use to manage multiple authors/tweeters? </li></ul><ul><li>Examples of B2B Twittering? </li></ul><ul><li>Brand our Twitter backgrounds images? </li></ul>billpetro.com Source: Jeremiah Owyang, Forrester Research
  34. 34. Lesser Known SNS <ul><li>Plaxo </li></ul><ul><li>Zoominfo </li></ul><ul><li>Xing </li></ul><ul><li>Ning </li></ul>billpetro.com

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