Layout da apresentação e estratégia de lançamento desenvolvido por mim para o lançamento do produto Mucograft Seal da empresa Geistlich.

1. Geistlich Mucograft Seal
Brazilian launch strategy

2. Goal and purpose
Promotion and presentation of GMG Seal in Brazil

3. Target
All dentists interested, especially Implantodontists and
Periodontists who already use the matrix Mucograft and/or
Bio-Oss Collagen.
Surgeons who are already familiar with socket seal and don‘t
want to harvest soft tissue punches from the palate.
There is no direct competitor in Brazil, but the
hemostatics deserve our attention, for example,
the main and more accessible are:
Colatape and Colaplug (Zimmer).
Competitors

4. Slogan
Maximize seus resultados estéticos com mínima invasão.

5. Launch Strategy
@CIOSP (30 January – 02 February) - The event choosed for the
oficial launch.
30 January – 02 February

6. Campaign Schedule
(Draft forecast)

7. Campaign Schedule
(Draft forecast)
7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 1
February
Training sales team
Cocktail
Ads @Facebook
Banner @Online Shop
E-newsletters
Ads @Perionews
Ads @Implantnews
6

8. Campaign Schedule
(Draft forecast)
Pre-launch
01-16; 01-22; 01-29 E-newsletter: Invitation to launch at CIOSP for all clients
01-14; 01-17; 01-20; 01-23; 01-27; 01-29 Facebook: Invitation to launch at CIOSP
01-27 Training sales team (include the use of iPad tool)
01-30 Cocktail: Stakeholders and KOL’s, total of 50 people.
@CIOSP - Swiss Pavilion
Suvenier: GMG Seal Introductory Box
E-newsletter: invitation
Buffet servisse
Congress - Images on stand and disclosure with bullets of GMG Seal and brochures
After-launch
02-04 Banner @Online Shop
02-04 E-newsletter: Thank to visitors @CIOSP and Presentation of GMG Seal
02-04 Facebook: Thank to visitors @CIOSP and Presentation of GMG Seal
02-05 Mini Ipad promotion
Customers who bought GMG Seal @ CIOSP compete for a Mini Ipad, draw in 02-05
@GPdB
02-06 Facebook: Announcement of the winner of Mini ipad
02-03 Ads @Perionews and Implantnews
02-12; 02-20 E-newsletter: GMG Seal *new product
02-14; 02-25 Facebook: GMG Seal *new product

9. Thank you for your attention!!!