The document outlines Jerry Tinianow's presentation on Denver's approach to local food. It discusses the "Ten Commandments of Local Food" which includes recommendations like don't romanticize local food and plan regionally. It then lists Denver's 2020 goals for acquiring at least 25% of government food and 20% of total food from local Colorado sources. It also presents the "Ten Commandments of Institutional Local Sourcing Campaigns" which outlines strategies for institutions to source food locally.

1. Denver’s Approach to Local Food
Local Food Week Presentation
September 18, 2014
Jerry Tinianow, Chief Sustainability Officer
Jerry.Tinianow@Denvergov.org
720-865-9072

2. The Ten Commandments of Local Food
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

3. The Ten Commandments of Local Food
1. Don’t romanticize.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

4. The Ten Commandments of Local Food
1. Don’t romanticize.
2. Don’t oversell.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

5. The Ten Commandments of Local Food
1. Don’t romanticize.
2. Don’t oversell.
3. Stick to a lead
agenda.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

6. The Ten Commandments of Local Food
1. Don’t romanticize.
2. Don’t oversell.
3. Stick to a lead
agenda.
4. Plan regionally.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

7. The Ten Commandments of Local Food
1. Don’t romanticize.
2. Don’t oversell.
3. Stick to a lead
agenda.
4. Plan regionally.
5. Put someone in
charge.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

8. The Ten Commandments of Local Food
1. Don’t romanticize.
2. Don’t oversell.
3. Stick to a lead
agenda.
4. Plan regionally.
5. Put someone in
charge.
6. Focus on scale.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

9. The Ten Commandments of Local Food
1. Don’t romanticize.
2. Don’t oversell.
3. Stick to a lead
agenda.
4. Plan regionally.
5. Put someone in
charge.
6. Focus on scale.
7. Emphasize year-round
elements.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

10. The Ten Commandments of Local Food
1. Don’t romanticize.
2. Don’t oversell.
3. Stick to a lead
agenda.
4. Plan regionally.
5. Put someone in
charge.
6. Focus on scale.
7. Emphasize year-round
elements.
8. Put processing and
distribution first.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

11. The Ten Commandments of Local Food
1. Don’t romanticize.
2. Don’t oversell.
3. Stick to a lead
agenda.
4. Plan regionally.
5. Put someone in
charge.
6. Focus on scale.
7. Emphasize year-round
elements.
8. Put processing and
distribution first.
9. Don’t lock into a
limiting form.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

12. The Ten Commandments of Local Food
1. Don’t romanticize.
2. Don’t oversell.
3. Stick to a lead
agenda.
4. Plan regionally.
5. Put someone in
charge.
6. Focus on scale.
7. Emphasize year-round
elements.
8. Put processing and
distribution first.
9. Don’t lock into a
limiting form.
10.Thou shalt not covet.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

13. 2020 FOOD GOALS
GOVERNMENT OPERATIONS:
Acquire at least 25 percent of food purchased through
Denver’s municipal government supply chain from
sources that are produced (grown or processed) entirely
within Colorado.
COMMUNITY:
.
Grow or process at least 20% of the food purchased in
Denver entirely within Colorado.

14. 2020 HEALTH GOALS
GOVERNMENT OPERATIONS:
Work with health care providers (including Denver
Health) to ensure that 95% of Denver residents have
access to primary medical care.
COMMUNITY:
Ensure that at least 90% of children in Denver are not
obese.

15. EXECUTIVE ORDER 123
Section 9.1
City agencies will source foods locally in catering or other
transactions and consider on-site food production, where
cost effective.

16. The Ten Commandments of Local Food
1. Don’t romanticize.
2. Don’t oversell.
3. Stick to a lead
agenda.
4. Plan regionally.
5. Put someone in
charge.
6. Focus on scale.
7. Emphasize year-round
elements.
8. Put processing and
distribution first.
9. Don’t lock into a
limiting form.
10.Thou shalt not covet.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org

17. The Ten Commandments of Institutional Local
Sourcing Campaigns
1. Understand your
objective.
2. Define “local.”
3. Make a list.
4. Check it twice.
5. Repeat: For institutions.
6. Get a schedule of
contracts.
7. Create boilerplate.
8. Introduce gently.
9. Export to other
jurisdictions.
10. Organize regional EPP.
Jerry Tinianow
Chief Sustainability Officer
720-865-9072
Jerry.Tinianow@denvergov.org