We’ll end our panels with a rundown of what we’ve covered over two jam-packed days and the actionable steps to take now to prepare for 2022.

1. How to Win in
Digital Marketing
Series Wrap-Up

2. Today’s Logistics
Mallory Corrigan
Partner Marketing Coordinator
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shortly after the session
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3. WE’VE MASTERED THE
MEDIA THAT
MATTERS MOST
Tinuiti is the largest independent performance
marketing firm across Streaming TV and the
Triopoly of Google, Facebook, Amazon.
Employees
Media managed
Award-winning
culture*
$3B
#1
1000+

4. Some of
Our Clients
Our
Recognition
For commerce leaders of today and the future

5. Our Speakers
BEN GEMKOW
Team Strategist,
Marketplaces
ANDREW RICHARDSON
SVP of Analytics &
Marketing Science

6. Rethink Lifecycle
Email and SMS
Marketing
● Privacy will continue to be at the forefront.
● A focused and dedicated effort to collect
0P/1P data via Email and SMS in order to
support all digital marketing efforts.
● SMS will continue to grow and programs will
rely on conversational commerce, convenience
and loyalty.
● Being nimble and ready to pivot are imperative
to program success.
● Personalization and dynamic content will
continue to play a large role in audience
targeting and messaging. Use Email and SMS
to build strong, loyal, relationships with users.

7. Rethink Paid
Social
● iOS 14.5 changed Social forever
● There are ways to “work around” this post-
privacy world: going full-funnel, better creative
testing, & honing in on 1st party data
● Consider new, more sophisticated ways to
measure your Social efforts
● Social Commerce boom is coming!

8. Rethink Paid
Search
● Testing plans and agility will be more crucial
as Ai and machine learning paves the way for
new campaign types and products
● Privacy will continue to be a priority in 2022
and will require brands to focus on their 1P
audiences and campaign structures
● With increasing competition, successful
brands will build campaigns on an audience-
first approach as opposed to a keyword-first
approach
● Consumer behaviors have changed, so
providing relevant user experiences and
capturing micro-conversions will be key

9. Rethink First-
Party Data In 2022:
● Standout brands will use customer first data
and deliver personalized, timely messages
across platforms to happy, repeat customers
● Winners will be Brands that reward the
exchange of zero party data with real value to
the consumer
● The only constant in Marketing is change:
Brands that embrace fluidity/are nimble will
win, especially those that are planning ahead

10. Rethink Amazon
● Rising CPCs and inventory challenges forced
brands to be creative with the timing and
offering of their promotions.
● Understanding your full product list will be very
beneficial when your best products inevitably
lose the buybox.
● Studying historical data trends for the
category, and your own brand will shape your
plan for Q1 of 2022.

11. Rethink
Integrated
Marketplaces
● Expanded ad capabilities and leveraging first-
party data give brands the opportunity to
further build sophisticated ad strategies
● Mobile Commerce is continuing to grow -
ensure your brand’s tech stack is integrated
and leverage data across every touchpoint
● The definition of omnichannel is evolving -
leverage live shopping, allow in-store
associates to go live to engage more directly
with the customer

12. Schedule Your
Consultation
with a Digital
Marketing Expert

14. Thank you!