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Holiday Performance Strategy to Increase Email ROI

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Hear from our team of experts as they outline best practices for designing, testing, and optimizing email creative to stand out this holiday season. Discover how to optimize your holiday creative with gift guides, GIFs, shipping deadlines, and video. Learn how to optimize your email strategy with high-quality creative content with clear, concise messaging while creating urgency to capture consumer’s attention and improve conversions.

Published in: Retail
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Holiday Performance Strategy to Increase Email ROI

  1. 1. 11 - 11:45 am PT 12 - 12:45 am PT SHORT BREAK 11:45 - 12 pm PT
  2. 2. ● ● ● Persephanie Arellano Webinar Coordinator
  3. 3. leading independent performance marketing agency
  4. 4. Carla Anderson Emily Collins
  5. 5. 13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns
  6. 6. Poll Question When does your company start planning for holiday? ● ● ● ● ●
  7. 7. ● ● ● ● Eyebrow Text Q4 Differentiators–Creative Strategy
  8. 8. ● ● ● ● Eyebrow Text Q4 Differentiators–Creative Strategy
  9. 9. Q4 Differentiators–Creative Strategy ● ● ●
  10. 10. Holiday Top Performers
  11. 11. Holiday Top Performers
  12. 12. Holiday Top Performers
  13. 13. Holiday Top Performers
  14. 14. Holiday Top Performers
  15. 15. Holiday Top Performers
  16. 16. Holiday Top Performers
  17. 17. Poll Question What kind of email issues has your company run into during past holiday seasons? (multiple answer option) ● ● ● ●
  18. 18. Crowding Your Promo Creatives ● ● ● Eyebrow Text 13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns
  19. 19. Not Having A Strong Call To Action (CTA) ● ● 13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns
  20. 20. Hiding The Promotion ● ● ○ 13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns
  21. 21. 13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns Rolling Out New Features Last Minute Planning Creative Testing ● ● Rendering Issues ● ● ● ● ● ● ●
  22. 22. Carla Anderson Emily Collins
  23. 23. 1. October 16: Google's New Ad Formats: What We've Learned From Testing Discovery and Gallery Ads 2. October 23: Lowering Customer Acquisition Costs on Facebook: Ecommerce Brand's Guide to Social Ads Efficiency 3. October 30: 10 Last-Minute Amazon Tips for Black Friday and Cyber Monday 2019 https://tinuiti.com/content/
  24. 24. 11 - 11:45 am PT 12 - 12:45 am PT SHORT BREAK 11:45 - 12 pm PT

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