Holiday Performance Strategy to Increase Email ROI

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Hear from our team of experts as they outline best practices for designing, testing, and optimizing email creative to stand out this holiday season. Discover how to optimize your holiday creative with gift guides, GIFs, shipping deadlines, and video. Learn how to optimize your email strategy with high-quality creative content with clear, concise messaging while creating urgency to capture consumer’s attention and improve conversions.

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Persephanie Arellano
Webinar Coordinator

leading independent performance marketing agency

13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns

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When does your company start planning for holiday?
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Q4 Differentiators–Creative Strategy

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What kind of email issues has your company run into during past
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13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns

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13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns

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13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns

13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns
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4. leading independent performance marketing agency

5. Carla Anderson Emily Collins

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7. Poll Question When does your company start planning for holiday? ● ● ● ● ●

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20. Holiday Top Performers

21. Holiday Top Performers

22. Poll Question What kind of email issues has your company run into during past holiday seasons? (multiple answer option) ● ● ● ●

23.

24. Crowding Your Promo Creatives ● ● ● Eyebrow Text 13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns

25. Not Having A Strong Call To Action (CTA) ● ● 13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns

26. Hiding The Promotion ● ● ○ 13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns

27. 13 Brands That Are Using Email Marketing Creative to Crush Performance for Holiday Campaigns Rolling Out New Features Last Minute Planning Creative Testing ● ● Rendering Issues ● ● ● ● ● ● ●

28.

29.

30.

31.

32. Carla Anderson Emily Collins

33.

34. 1. October 16: Google's New Ad Formats: What We've Learned From Testing Discovery and Gallery Ads 2. October 23: Lowering Customer Acquisition Costs on Facebook: Ecommerce Brand's Guide to Social Ads Eﬃciency 3. October 30: 10 Last-Minute Amazon Tips for Black Friday and Cyber Monday 2019 https://tinuiti.com/content/

35.

36. 11 - 11:45 am PT 12 - 12:45 am PT SHORT BREAK 11:45 - 12 pm PT

Holiday Performance Strategy to Increase Email ROI

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