The psychology of color as it relates to persuasion.

1. PSYCOLOGY AND ADVERTISING

2. Advertising
Form of communication
used to promote or sell
a product or a service.
Advertisement is done
simply to ATTRACT
or PERSUADE
the consumer to BUY

3. How do ADS manage to attract
attention ?
Persuade
and capture
the audience
using
PSYCHOLOGY

4. PSYCHOLOGY
the scientific
study of
behavior
and mental
process.

5. Unconcious Level
-Emotional part of mind.
-Doesn't care about reality.
-The pleasure principle :
“I want it and I want it all now.”
Freud's Iceberg Theory

6. COLOR PSYCHOLOGY
Color has been known to have a powerful psychological impact
on people’s behavior and decisions.
Color serves as a subliminal language and
it subconsciously connects with consumers.
Psychologist researches have found five core dimensions :

8. UNDERSTANDING COLOR THEORY
Color theory plays an integral part in today’s design world.
Its purpose is to form a logical color structure to help designers understand
how colors interact with one another.
In 1666 Sir Isaac Newton invented the first color wheel, which appears as a
circular diagram of colors.

9. PSYCHOLOGY OF COLORS
Colors are one of the most important things that experts at marketing
study.How Humans React To Different Colors ?

10. BLUE

11. RED

12. YELLOW

13. GREEN

14. PURPLE

15. Do you buy a new product by its
colour ?

17. QUESTIONS
for REFLECTION
Have you ever felt manipulated
by advertising buying some ittem ?
What color makes you
spend more money ?