SHARE
THIS
LIVE
SOCIAL MEDIA CONFERENCE 2013
11 JULY, LONDON #CIPRSM
SHARE THIS LIVE
SOCIAL MEDIA CONFERENCE 2013
#CIPRSM
Tom Murphy
Director, Windows Communications
Microsoft Corporation
#CIPRSM
What’s CSR?
#CIPRSM
Support our company mission of helping
people and businesses around the world
to realize their full potential
The ...
#CIPRSM
Working responsibly
#CIPRSM
Serving communities
#CIPRSM
How do you reach your audience?
#CIPRSM
Social Media Approach…
Reach Content Insights
Invest
#CIPRSM
Microsoft YouthSpark
#CIPRSM
• Focus on the business
• Integrate but innovate
• Invest
• Take thoughtful risks
• Build organically
• Mobilize y...
Thank you
More about Microsoft Citizenship:
www.microsoft.com/youthspark
@msftcitizenship
www.facebook.com/microsoftcitize...
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CIPR Social Media Conference 2013 - Tom murphy

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CIPR Social Media Conference 2013 - Tom murphy

  1. 1. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 11 JULY, LONDON #CIPRSM
  2. 2. SHARE THIS LIVE SOCIAL MEDIA CONFERENCE 2013 #CIPRSM Tom Murphy Director, Windows Communications Microsoft Corporation
  3. 3. #CIPRSM What’s CSR?
  4. 4. #CIPRSM Support our company mission of helping people and businesses around the world to realize their full potential The Purpose of Microsoft Corporate Citizenship: Serving communities Working responsibly
  5. 5. #CIPRSM Working responsibly
  6. 6. #CIPRSM Serving communities
  7. 7. #CIPRSM How do you reach your audience?
  8. 8. #CIPRSM Social Media Approach… Reach Content Insights Invest
  9. 9. #CIPRSM Microsoft YouthSpark
  10. 10. #CIPRSM • Focus on the business • Integrate but innovate • Invest • Take thoughtful risks • Build organically • Mobilize your networks • Independent Defence • Multiple moments where possible • Measure, review and change through a balanced scorecard Takeaways
  11. 11. Thank you More about Microsoft Citizenship: www.microsoft.com/youthspark @msftcitizenship www.facebook.com/microsoftcitizenship Contact me: tom.murphy@microsoft.com www.tpemurphy.com @tpemurphy

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