The Most Prominent Digital Media Companies To Look At In 2023.pdf

Colorchips
News Media
An Indian Animator of the Global Digital Entertainment Arena
The
Most Prominent
Digital Media
To Look At
In 2023
Companies
Dr. Sudhish Srinivasa
Ramabhotla,
Chairman, and MD
Colorchips News Media Ltd
Smart Skills
Comprehending the Role of
Digital Media Companies in
Propelling the Growth of
Modern Business Sector
Digital Communication
Understanding the World
of Digital Marketing and
its Fundamentals
Vol 04 | Issue 04
www.ciolookindia.com

Digital Media has destroyed much of the magic
and mystery of the medium.
- John Dyer

Hailing the Accelerators of
Modern Digital Communica on
ommunication has been an important part of our
Cpersonal and commercial sectors which has evolved
steadily. Developing from direct to captive modes,
and expanding to mass media, the communication has
spread in various forms and types of usage. With the advent
of digital transformation, digital marketing changed the
paradigms of the industry.
Offering massive reach, flexibility, feasibility and cost
advantage the digital marketing offered the best solutions
much better than the prevailing modes of communication.
This electronic form connects with millions of users who
become indirect propagators of the advertisers message
making it one of the fastest forms also known as ‘viral’
marketing for its ability to spread like wild fire. Business
organizations now have the power to choose their target
audience based on geographic, demographic, psychographic
and industry related user base. This makes their marketing
efforts focused and directed.
Digital media companies have been growing rapidly in
recent years as more and more people consume media
through online platforms. According to a report by
eMarketer, worldwide digital ad spending is expected to
reach $455.30 billion in 2021, with Google and Facebook
dominating the market. The report also predicts that digital
media ad spending will continue to grow in the coming
years.
In terms of revenue, some of the largest digital media
companies include Google's parent company Alphabet Inc.,
Facebook, and Amazon. Alphabet reported a revenue of
$182.5 billion in 2020, while Facebook reported a revenue
of $85.96 billion. Amazon's advertising revenue alone was
Kedar Borgaonkar
Managing Editor
kedar.borgaonkar@insightssuccess.com
$21.5 billion in 2020. The rise of digital media has also led
to the growth of digital content creators, particularly on
platforms like YouTube, Instagram, and TikTok. As of
2021, there are over 50 million YouTube creators, with the
top 100 earning a total of $1.2 billion in the previous year.
Applauding the impactful contribution of the digital media
companies, CioLook India has come up with its latest
edition, The Most Prominent Digital Media Companies
to Look At in 2023, that highlights their significant
contribution to the Indian economy.
Attached are a couple of informative articles written by our
in-house editorial team that will enrich your reading
journey.
Have an inspiring and engaging read. Cheers!

Colorchips
News Media
Colorchips
News Media
08
Cover Story

18
28
14
24
SocialChamps Media
Crafting Most Impact-Full Brand Experiences
via Digital Strategies
VRankUp
Transcending the Elements of Growth
Smart Skills
Comprehending the Role of Digital Media
Companies in Propelling the Growth
of Modern Business Sector
Understanding the World of
Digital Marketing and its Fundamentals
Content
Articles

CONTENT
DESIGN
Visualizer : Sandeep Tikode
Art & Design Director : Rashmi Singh
Associate Designer : Sameen Arif
SALES
TECHNICAL
April, 2023
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Business Development Lead : Suraj Gadekar
Business Development Executive : Meera Patel
Colorchips
News Media
The
Most Prominent
Digital Media
To Look At
In 2023
Companies
Dr. Sudhish Srinivasa
Ramabhotla,
Chairman, and MD
Colorchips News Media Ltd
Smart Skills
Comprehending the Role of
Digital Media Companies in
Propelling the Growth of
Modern Business Sector
Understanding the World
of Digital Marketing and
its Fundamentals
Vol 04 | Issue 04

Company Brief
Featuring
Dr Sudhish Srinivasa
Ramabhotla,
Chairman and MD
Colorchips New
Media Ltd
Colorchips provides all kinds of services in global digital
entertainment related to the production of animation films and
all other movies, picture films, and toys, as well as to acquire,
sell, and the content distribution.
Amit Shah,
Founder and CEO
IMZ Media Solutions
iMz is a rapidly growing digital marketing agency that
specializes in providing innovative and yet measurable online
marketing solutions for advertisers looking to acquire customers
and build their brand on the internet.
Prahlad Sahu,
Co-founder and
Managing Director
SocialChamps
Media Pvt. Ltd
SocialChamps is a growth-oriented digital marketing and
strategy consulting company, solutions in a mix of various
offerings like Customer experience design, Data and Analytics
Services, Social Media, etc.
Mayur Gole,
Co-founder
Verve Media
Verve Media offers a wide array of services ranging from
Visual Communication, Digital Marketing to Website
Development.
Nitika Parashar,
Director
VRankUp
VRankUp is an IT Company and Digital marketing agency that
specializes in helping businesses promote their products and
services online.
The
Most Prominent
Digital Media
To Look At
In 2023
Companies

Colorchips
New Media
Amplifying the Facets of
Global Digital Entertainment Arena
Colorchips New Media is pushing
the boundaries of global digital
entertainment to provide all kinds
of services related to the production
of animation lms.
C
o
v
e
r
S
t
o
r
y

Dr. Sudhish Srinivasa Ramabhotla,
Chairman, and MD
Colorchips New Media Ltd

he link between reality and fiction is imagination.
TUsing the brain’s ultimate power of imagining while
amalgamating the artistic passion of our innate
curiosity, we can animate our physical reality on the fictional
screenofourinnovativedream.
That is how we advance: by extrapolating the impossible onto
our vision’s multidimensional multiverse and discovering
amazing wonders and enchanting marvels hidden deep within
the fabric of possibility.As a result, we project today’s stream
of light opening up the window of tomorrow’s futuristic films.
The ingrained entertainment is ours to enjoy. We are our own
entertainers.
From animation, cartoons, music, and videos to the business
of producing and distributing cinematography films, ad films,
television films, video films, cartoon films, 3-D films, and
animation films, Colorchips New Media Ltd is pushing the
boundaries of global digital entertainment to provide all kinds
of services related to the production of animation films and all
other movies, picture films, and toys, as well as to acquire,
sell,andcarryonthecontentdistribution.
Established and guided by Serial Entrepreneur Dr Sudhish
Srinivasa Ramabhotla, as the Chairman and Managing
Director, Colorchips along with its WOS Vega Music Pvt.
Ltd., is a business of digital distribution of feature films and
musiclabelsinseverallanguages.
Colorchips is successfully distributing its content on
YouTube, Facebook, share chat, etc. through our wholly-
owned subsidiary Vega Music. “Our partnership to distribute
through Amazon Prime Videos is in progress,” says Dr
Sudhish.
An EpitomeofEnthrallingEntertainment
Colorchips has a comprehensive set-up of workforce and
infrastructure to develop and cater to the need for diverse
media.Colorchipsmanybrands include,
TVNXT:
TVNXT Serves a rich pool of exclusive video content of
feature films, Animated cartoon series, Devotional and
cultural activities, etc., in English, Telugu, Kannada, Tamil,
and many other Indian Languages. It has a Group of channels
like TVNXT, TVNXT TELUGU, TVNXT KANNADA,
TVNXT KIDS, TVNXT DEVOTIONAL, etc. TVNXT is in a
more rigorous process of further acquisitions and production
oforiginalcontenttoprovidebettercontentforits subscribers
Colorchips further has a huge reservoir of content in the form
of Cartoons, Comics, and Features on various subjects, topics,
personalities, etc., Stories, and other print media-related
titles. To sum up, Colorchips has the vision to become one of
the leading digital media companies in the world and a broad
infrastructural and talent force to develop and cater to diverse
media demands, including comic content - be it film, TV,
print,socialmedia,ortheweb.
BlockBusterPopularity
Colorchips currently has more than a crore of subscribers on
YouTube under the brand name TVNXT and Vega Music. It
owns digital and other rights for over 4,000 feature films in
seven Indian languages. Some of them are all-time block
busters.
Ÿ TVNXTKannada-13,50,000
Ÿ TVNXTTelugu-11,70,000
Ÿ VegaMusic-6,59,000
Ÿ TVNXTDevotional-4,84,000
Ÿ TVNXTMalayalam-5,05,000
Ÿ TVNXTMusic -3,73,000
Ÿ TVNXTOdia-3,38,000
Ÿ TAMILMOVIES -3,59,000
Ÿ TVNXTNews -2,82,000
Ÿ TVNXTHindi-4,14,000
We are successfully
distributing our content on
YouTube, Facebook,
Share chat, etc. through
our wholly owned
subsidiary Vega Music.

Canvassing theFutureofDigitalMedia
In the past, Colorchips has signed an agreement with Reliance
Communications to supply content and software-based
applications for distribution and use by Reliance’s subscribers
of the digital services Pan-India. Colorchips’ popular
animated characters like Kapish, Pintu, Missy, Chippy, Tillu,
and Bunty among others will be leveraged by Reliance along
with cartoons, puzzles, games, crosswords, wallpapers,
greeting cards, and animated cards containing various topics
like art, business, nature, and society via cartoons, stories, and
jokes. Colorchips will provide this content in multiple forms
like animation, text-pictorial, audio-visual, and digital
multimediaplatforms.
Also, Colorchips has created four exclusive characters for
ESPN. “It was under an agreement, where we created these
characters’ like Andha Bhai – a cricket-loving duck from
Hyderabad, Gilli Swamy–one more cricket fan from Kochi,
Yogi – the ‘other’ third umpire from Patna, and Runjeet
Singh–a cricket fan dancing on bhangra beats. These four
characters made their debut during the TVS Cup between
India and Bangladesh,” says Dr Sudhish, concluding, “We
areintheprocess ofexpandingour entertainmentportfolio.”
ExhibitingSheerDetermination
Under Dr Sudhish’s visionary leadership, Colorchips
emerged as one of India’s first and leading digital media
company and comic companies and is currently among the
leaders in digital media. He is anAlumni of Harvard Business
School, a Chartered Accountant, and a Law graduate by
qualification. He has also been conferred a Doctorate degree
byBurkes university.
A number of Awards have been conferred on Dr Sudhish by
various organizations in recognition of his contributions and
accomplishmentsinvariousfields suchas
Ÿ Udhyoga Prathibha Ratan Award by All India Business
DevelopmentAssociation,
Ÿ GemofIndiaAward byAllIndiaAchieversAssociation,
Ÿ RashtriyaRatanAward,
Ÿ Indira Gandhi Sadbhavana Award by Global Economic
Council,
Ÿ Samaikya Bharata Gourav Satkar by Delhi Telugu
Academy
Ÿ Toon Boom Technologies (Canada) Award for contribu-
tion to Indian Animation Industry, etc., on various
occasions.
The Most Prominent Digital Media Companies To Look At In 2023

He has travelled widely and done business with major
corporate houses in India and abroad. He has been actively
involved in policy-making for the industry in various industry
bodies and also in Government industry groups formed by the
Andhra Pradesh State Government. He has also been invited
as a Speaker at various conferences both in India andAbroad.
He was a Jury Member of the International EmmyAwards, in
2006 and lead Common Wealth Study Conference, in 2007,
consisting of Leaders from diﬀerent walks of life from 49
CommonWealthCountries.
Dr Sudhish has been an active supporter and propagator of
Culture and Arts and was invited as Chief Guest/Guest of
Honour atseveralnationalandinternationalfunctions.
Further, he Founded Colorchips Labs Academy–a Charita-
ble joint initiative along with Dr. Reddy’s Foundation to train
the underprivileged youth of society free of charge in
animation courses which will enable them to have gainful
employment. He has been the Executive Chairman of Delhi
Telugu Academy, an organization striving to retain and
propagate Telugu culture and pride, and also the Chairman of
VamseeCulturalSociety–aPremiereCulturalOrganization.
Dr Sudhish has been extensively covered in the media. He
produced Mukhbir (2008) – a hit Hindi-language Bollywood
ﬁlm. He has been featured and covered by all the leading
Channels, News Papers, and Magazines on a number of
occasions, both at the corporate and personal levels. He has
also been featured in international magazines and journals
prominentlyonanumberofoccasions.
Moreover,hehas been
Ÿ Featured on the cover page of ‘India Today’ magazine in
2007 as one of the prime movers of the new technology
IndustryinAndhraPradesh.
Ÿ Featured by Times of India as one of the top 20 visionaries
ofAndhraPradesh.
Dr.Sudhish Ramabhotla
has been an active supporter
and propagator of Culture and
Arts and was invited as
Chief Guest/Guest of Honour
in a number of national and
international functions.

igital media companies have played an essential
Drole in propelling the growth of modern
businesses. With the advent of technology,
companies have had to change their strategies to remain
competitive, and digital media companies have been at the
forefront of this revolution.
Digital media companies can also provide valuable insights
into consumer behaviour and market trends. By analysing
data and trends, digital media companies can help
businesses develop effective strategies to reach their target
audience and increase sales. In addition to providing
services to businesses, digital media companies can also
help individuals develop smart skills.
Digital media companies offer a range of services that help
businesses grow, such as social media marketing, search
engine optimization, content creation and website design.
These services have become increasingly important as
businesses seek to establish an online presence and reach a
wider audience.
Advantages of Digital Media Companies
Supporting the development of the digital world and
helping the services become more efficient digital media
Comprehending the
Role of
Digital Media
Propelling the Growth
Modern Business
Sector
in
Companies
of
companies are beneficial to the contemporary business
world in a lot of ways.
Targeted Marketing
One of the key advantages of digital media companies is
their ability to provide targeted marketing. With social
media marketing, for example, businesses can reach out
to specific groups of people who are more likely to be
interested in their products or services. This targeted
approach is more effective than traditional advertising
methods, which are often broadcast to a general audience.
Search Engine Optimization
Digital media companies also provide search engine
optimization (SEO) services, which help businesses rank
higher on search engines like Google. This is important
because most people use search engines to find information
and products online. By ranking higher on search engines,
businesses can increase their visibility and attract more
traffic to their websites.
Content Creation
Content creation is another essential service provided by
digital media companies. High-quality content can help
16 | April | www.ciolookindia.com

Smart Skills

businesses establish themselves as experts in their field and
build trust with their audience. Content can take many
forms, such as blog posts, videos, infographics and
podcasts. By creating valuable content, businesses can
attract more visitors to their websites and increase their
chances of converting those visitors into customers.
Website Design
Website design is also a crucial service provided by digital
media companies. A well-designed website is essential for
businesses to establish a professional online presence. A
website that is easy to navigate, visually appealing and
mobile-friendly can help businesses attract and retain
visitors, leading to more sales and revenue.
Emerging Job Roles
The growth of digital media companies has also led to the
emergence of new job roles and the need for smart skills.
Digital media companies require professionals with a range
of skills, such as digital marketing, content creation,
graphic design and web development. These skills are in
high demand and individuals who possess them can
command higher salaries and better job opportunities.
Smart Skills
Smart skills are a set of skills that are essential for success
in the modern business world. These skills include critical
thinking, problem-solving, creativity, communication and
collaboration. Digital media companies require
professionals who possess these skills to help them develop
effective strategies and solutions for their clients.
Critical Thinking
Critical thinking is an essential smart skill that enables
professionals to analyze information, evaluate arguments
and make informed decisions. In digital media companies,
critical thinking is essential for developing effective
marketing strategies and solving complex problems.
Problem-solving
Problem-solving is another smart skill that is crucial in
digital media companies. Professionals who possess
problem-solving skills can identify and solve problems
quickly and efficiently, which is essential in a fast-paced,
ever-changing industry.
Creativity
Creativity is also an essential smart skill for success in
digital media companies. Creativity enables professionals to
develop innovative solutions and ideas that help their
clients stand out in a crowded marketplace.
Communication
Communication is another essential smart skill for success
in digital media companies. Effective communication is
essential for collaborating with clients, understanding their
needs and requirements, and developing effective solutions.
Collaborations
Collaboration is also an essential smart skill for success in
digital media companies. Digital media companies require
professionals who can work effectively in teams, share
ideas and collaborate on projects to achieve common goals.
In conclusion, the digital media industry is constantly
evolving and businesses must keep up with the latest trends
and technologies to remain competitive. Digital media
companies can help businesses stay ahead of the curve by
providing the latest strategies and tools for success. The
growth of digital media companies has also led to the
emergence of new job roles and the need for smart skills.
Digital media companies provide valuable insights into
consumer behavior and market trends, and individuals can
develop smart skills through training programs and courses
offered by these companies. As technology continues to
evolve, digital media companies will continue to play an
essential role in helping businesses adapt and succeed in an
ever-changing marketplace.
- Muskan Kapoor

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Any technological innovation reveals its full impact
and potential over a while. Take digitalization, of
which whatever the initial predictions made fall
short when we look at its effects and potential proven so far.
Similarly, in the beginning, social media was viewed as an
elitist trend, which is embraced by even the poorest of the
poor today. This widespread impact gives social media an
edge over traditional media. Because traditional media,
even though influential, remains outside the personal reach
of the masses living in the remotest areas of our country.
This is where social media makes all the difference. It can
reach anywhere, anytime, and is easily accessed at one’s
convenience.
If leveraged effectively and innovatively, social media can
be much more than marketing. We have seen that it can be a
digital social revolution. And when it comes to
championing social media’s extensive ability, there is none
better than SocialChamps Media–a full-service digital
marketing agency.
Bootstrapped in 2011 by Prahlad Sahu, a seasoned Digital
marketing professional with over 14 Years of experience
and the Co-founder and Managing Director,
SocialChamps is a growth-oriented Digital Marketing and
Strategy Consulting Company in Pune.
Driven by Data
Leading a team of 80+ digital marketing enthusiasts who
have worked with more than 800+ brands from 20+
countries in their journey of 12 years, Prahlad says, “We are
dedicated to delivering targeted results for your business.
Our approach towards creative problem-solving
differentiates us from the competition. While many of our
competitors look at Social Media as a marketing platform,
we look at it from the solution lens, and it helps us define
various creative ways to solve the growth challenges.”
Prahlad has seen the evolution of the Indian digital
ecosystem, from the emergence of social media to its being
a critical part of our daily lives. Prahlad has consulted
numerous brands, including startups, MNCs and Fortune
100 brands.
Telling more about SocialChamps’ offering and aspects that
make it stand out in the cutthroat competition, Prahlad says
they at SocialChamps believe in a consultative approach,
wherein they spend considerable time understanding the
business and offer bespoke solutions to address the growth
challenges. These growth solutions are a mix of various
offerings like Customer experience design, Data and
Analytics Services, Social Media, Performance Marketing,
SEO, Content Marketing, Idea Validation Services, Full
Funnel Strategies, Influences Campaigns etc.
He adds, “We also offer staff augmentation services,
wherein brands can get the digital marketing experts
exclusively working for their brands.”
SocialChamps has been creating its position in growth
solutions and data-driven strategy with creative execution.
Inspired by Creativity
Further telling about the immersive benefits of the services
they offer to their clients, he says that they work towards
giving a great customer experience through well-defined
processes, live reporting dashboards, single point of
contact, etc. Beyond this operational ease, clients leverage
the SocialChamps team's over a decade of experience and
learnings with use cases across industry verticals.
The media team has strategically divided the operation into
four SBUs for
SocialChamps
Media
Cra ing Most Impact-Full Brand
Experiences via Digital Strategies

Prahlad Sahu
Co-founder,and Managing Director
SocialChamps Media Pvt Ltd

Ÿ Content marketing and SEO.
Ÿ Performance Campaigns and Marketing Automation.
Ÿ Social Media and Creative Brand Solutions.
Ÿ Product Development.
This helps to keep the focus on all the niches in a changing
digital ecosystem.
Being an experienced leader, Prahlad opines how adopting
modern technologies like AI and ML impacts the current
digital media space and how SocialChamps adapts to the
change. He says that AI & ML has been getting in faster
than expected by many. “We believe that with the adoption
of tools like ChatGPT, the transactional work like writing
content, basic creative outcomes, basic digital advertising
guidelines etc. will get automated.” This means more
emphasis will be on strategy, consulting, conceptual
creativity and creative problem-solving. He furthers that
they have emphasized moving towards digital strategy
consulting.
Weaving Incredible Digital Stories
When probed about considering the current industry
scenario, what kind of challenges they face and how he
drives SocialChamps Media to overcome these challenges,
Prahlad says that with the Indian Govt. supporting digital
initiatives, there is a pretty good boost in the confidence of
Indian business towards adoption of digital marketing in
their business.
However, the major challenge is ‘education on digital for
business growth.’ The larger emphasis is given to tactics vs
planning/strategy/business impact. Strategy in the real sense
is highly ignored while clients are looking for social media
postings. The reason for this is the emergence of many new
small digital marketing startups that are portraying digital
as content publishing on Social Media. Clients fall into the
trap of more posts/visually attractive posts vs a strategic
discussion on business goals and objectives.
Turning Ideas into Astounding Brand Experiences
In his advice to budding entrepreneurs aspiring to venture
into the digital media niche, he says he would advise the
budding entrepreneurs to strongly emphasize strategy,
planning, and growth aspects vs a narrow vision of creative
content publishing. Likewise, a better approach is picking
some specific niches that give quicker traction vs doing
everything for everyone.
On envisioning scaling the company’s operations and
offerings in the future, Prahlad reveals that they are moving
with new-age trends and developing their expertise in data
science, marketing automation, usage of AI etc. “From the
expansion perspective, we would be gradually expanding
our physical presence to domestic and international
markets,” he says.
He also adds that SocialChamps Media’s creative work has
been featured and nominated at various award functions and
sites ,
like Pune Brand Leadership Award Social Samosa
Mad Over Marketing etc. Founders being invited as
speakers across national and international events etc.
“
While many of our compe tors
look at Social Media as a marke ng
pla orm, we look at it from the
solu on lens, and it helps us define
various crea ve ways to solve
the growth challenges.
“

Understanding the
World of
Digital Marketing
Fundamentals
and its

n today's digital age, businesses are increasingly
Iturning to digital marketing as a means of reaching and
engaging with their audience. With the growth of
digital communication channels such as email, social media
and mobile apps, businesses have a range of options to
communicate with their audience and drive engagement.
Digital marketing is essential for businesses to stay
competitive and relevant in the market and understanding
its fundamentals is crucial to creating effective digital
marketing strategies. Digital marketing is a crucial aspect of
modern business and its importance continues to grow as
more businesses shift their focus toward online channels. In
today's digital age, understanding the world of digital
marketing and its fundamentals is essential for businesses to
stay competitive and relevant in the market.
In this article, we will explore the world of digital
marketing and its fundamentals, with a particular focus on
digital communication. We will examine the various digital
communication channels available to businesses and
discuss the importance of personalization, relevance and
engagement in creating effective digital communication
strategies. With this knowledge, businesses can create
successful digital marketing campaigns and build stronger
relationships with their audience.
Let’s delve into the insights of the ever-evolving digital
world!
Digital communication is a fundamental aspect of digital
marketing and it involves the use of various channels and
mediums to communicate with customers and prospects.
Digital communication channels include email, social
media, websites, mobile apps and online advertising.
Email
Email marketing is one of the most popular digital
communication channels used by businesses. Email
marketing involves sending promotional messages or
newsletters to a list of subscribers who have opted-in to
receive such communications. Email marketing is an
effective way to reach a large audience quickly and cost-
effectively. However, it is essential to ensure that emails are
personalized, relevant and engaging to avoid being marked
as spam or unsubscribed.
Digital
Communication

Social Media
Social media is another popular digital communication
channel used by businesses. Social media platforms such as
Facebook, Twitter, Instagram and LinkedIn provide
businesses with an opportunity to connect with their
audience and build relationships. Social media platforms
offer a range of advertising options, such as sponsored posts
and targeted ads, to reach specific audiences and drive
engagement.
Websites
Websites are a crucial aspect of digital communication and
businesses must ensure that their website is well-designed,
user-friendly and optimized for search engines. Websites
should provide visitors with relevant and valuable content
and they should be easy to navigate and mobile-responsive.
Websites can also be optimized for search engines using
techniques such as search engine optimization (SEO) to
ensure that they rank higher on search engine results pages.
Mobile Apps
Mobile apps are becoming increasingly popular as digital
communication channels. Mobile apps provide businesses
with a direct channel to communicate with their customers
and offer a range of features such as push notifications, in-
app messaging and loyalty programs. Mobile apps are an
effective way to engage with customers and provide them
with a seamless user experience.
Online Advertising
Online advertising is another important digital
communication channel used by businesses. Online
advertising involves placing ads on various websites, search
engines and social media platforms. Online advertising can
be targeted to specific audiences and businesses can track
and measure their advertising performance using analytics
tools.
Digital communication is essential for businesses to build
relationships with their audience and drive engagement. To
create effective digital communication strategies, businesses
must understand their audience and tailor their
communication to meet their needs and preferences.
Personalization, relevance and engagement are key factors
in creating effective digital communication strategies.
Personalization
Personalization involves tailoring communication to
individual customers based on their preferences, behavior
and demographics. Personalized communication can help
businesses build stronger relationships with their customers
and drive engagement.
Relevance
Relevance involves providing customers with content that
is relevant and valuable to them. Relevance can be achieved
by understanding customer needs and preferences and
providing them with content that meets their specific
interests and requirements.
Engaging the Audience
Engagement involves creating content that is engaging and
interactive. Engaging content can help businesses build
relationships with their audience and drive loyalty and
advocacy.
In conclusion, digital communication is a fundamental
aspect of digital marketing and businesses must understand
its importance and how to use it effectively to build
relationships with their audience and drive engagement.
Digital communication channels such as email, social
media, websites, mobile apps and online advertising
provide businesses with a range of options to communicate
with their audience. Personalization, relevance and
engagement are key factors in creating effective digital
communication strategies. As technology continues to
evolve, businesses must keep up with the latest trends and
techniques to ensure that they remain relevant and
competitive in the market.
- Muskan Kapoor

n today's world, having a strong online presence is
Icrucial for businesses to succeed. With the rise of
digital technology, more and more people are turning
to the internet to find the products and services they need.
This is where VRankUp comes in. It is an IT Company and
Digital marketing agency that specializes in helping
businesses promote their products and services online.
Its team of experts has years of experience in digital
marketing, and they use this knowledge to create
customized strategies for its clients that will help them
reach their target audience and achieve their marketing
goals. VRankUp understands that each business is unique,
and that's why it takes a customized approach to its
strategies.
The company works closely with its clients to understand
their business, target audience, and goals and then develops
a strategy tailored to their specific needs. At VRankUp, its
team takes pride in its unique selling propositions (USPs)
that set us apart from other digital marketing agencies.
In an interview with CIOLook India, Nitika Parashar, the
Director of VRankUp, shares valuable facts highlighting
the significance of the company in the dynamic business
arena.
Below are the excerpts from the interview:
Please brief our audience about your organization, its
USPs, and how you are currently positioned as one of
the most prominent digital media companies.
Some of the USPs that the company offers to its clients are:
Customized strategies, Data-driven approach, Transparent
reporting, Expertise in multiple areas etc.
Customized Strategy Approach: We believe that each
business is unique, and that's why we take a customized
approach to our strategies. We work closely with our clients
to understand their business, their target audience, and their
goals, and then we develop a strategy that is tailored to their
specific needs.
RankUp
Data-driven approach: We use data and analytics to drive
our strategies and make informed decisions that are more
effective than those that rely on guesswork or intuition.
Transparent reporting: A digital marketing agency that
provides transparent reporting and communicates clearly
with clients about its strategies, progress, and results can
build trust and confidence with its clients.
Expertise in multiple areas: A digital marketing agency that
can offer a wide range of services, such as SEO, PPC, social
media marketing, content marketing, and email marketing,
can provide a comprehensive approach to digital marketing
that is often more effective than working with multiple
agencies.
We are currently one of the most prominent digital media
companies in Delhi, as our clients include some of the
biggest names in the industry.
We are constantly striving to provide the best possible
service to our clients as our unique combination of skills,
and experience gives us a competitive edge, and we are
always looking for new ways to help our clients to grow
and succeed.
Tell us more about VRankUp’s offerings and what
aspects make it stand out in the cutthroat competition.
At VRankUp, we are committed to delivering results to our
clients, and we believe that our results-driven approach is
what sets us apart from other digital marketing companies.
Our team of experts works closely with our clients to
understand their unique needs and business objectives. We
believe that every business is different, and there is no one-
size-fits-all approach to digital marketing.
Once we clearly understand our client's business goals and
target audience, we create customized digital marketing
strategies designed to deliver the desired outcome.
Our team works from the root to develop a comprehensive
strategy that includes multiple digital marketing channels,
Transcending the
Elements of Growth

such as search engine optimization, social media marketing,
pay-per-click advertising, email marketing, and more. By
using a multi-channel approach, we are able to maximize
the reach of our campaigns and deliver the best possible
results for our clients.
Our approach is data-driven, and we rely on a variety of
tools and techniques to measure the effectiveness of our
strategies. We use metrics such as website traffic,
engagement rates, conversion rates, and revenue to track
our progress and identify areas for improvement.
Transparency is at the heart of our approach, and we believe
in keeping our clients informed every step of the way. We
provide regular reports on the performance of our
strategies, including detailed analyses and
recommendations for future improvements.
We also take pride in our ability to help our clients achieve
their business goals, whether it's generating leads,
increasing sales, or building brand awareness. Our team is
dedicated to delivering measurable results and works
tirelessly to ensure that our client's expectations are not
only met but exceeded.
We believe that our results-driven approach is essential for
creating a successful digital marketing campaign. By
focusing on the desired outcome, we are able to develop
strategies that are both effective and efficient.
Our team uses the latest industry best practices and data-
driven insights to create campaigns that deliver measurable
results. We track and analyze key performance indicators
(KPIs) to ensure that our campaigns are performing at their
best and continuously optimize our strategies to achieve the
desired outcome.
Overall, our focus on a results-driven approach is what sets
us apart from other digital marketing companies. We are
dedicated to helping our clients achieve their business
goals, and our customized strategies and data-driven
approach are the key to delivering successful digital
marketing campaigns.
Tell us about the immersive benefits of the services that
your company offers to its Clients.
Our agency offers a wide range of services that are designed
to help businesses succeed in the online space. Our services
are tailored to each client's unique needs and are designed
to drive results.
Search Engine Optimization (SEO) is one of our core
services, and it involves optimizing a website to rank higher
in search engine results pages. Our SEO strategies are
designed to increase website traffic, generate leads, and
ultimately, increase sales. By optimizing a website for
search engines, we help businesses to improve their online
presence and visibility.
Pay-Per-Click (PPC) advertising is another important
service that we offer. This type of advertising allows
businesses to target potential customers by placing ads on
search engines, social media platforms, and other websites.
Our team is experienced in creating effective PPC
campaigns that deliver results.
Social Media Marketing (SMM) is a powerful tool that
businesses can use to engage with their target audience and
Nitika Parashar
Director
VRankUp

promote their products or services. Our SMM services
include creating and managing social media accounts,
running social media ads, and developing social media
content that resonates with the target audience.
Content Marketing is a valuable tool for businesses
looking to establish themselves as thought leaders in their
industry. Our team of content marketing experts is skilled at
developing high-quality content that drives engagement and
helps businesses to build trust with their target audience.
Email Marketing is a cost-effective way to reach out to
potential and existing customers. Our email marketing
services include creating and designing email templates,
developing email campaigns, and tracking email
performance.
Website Designing & Development is a crucial service
that we offer to businesses that want to establish a strong
online presence. Our team of website designers and
developers is skilled at creating responsive, user-friendly
websites that are optimized for search engines.
The benefits of working with our agency are many. Our
services are designed to help businesses improve their
online presence, drive more traffic to their website and
ultimately increase their leads and sales.
By creating customized strategies for each client, we are
able to help businesses achieve their unique goals and
objectives. In today's competitive digital landscape, having
the right digital marketing strategy in place can make all the
difference, and that's where our agency comes in.
Enlighten our readers about your journey in the digital
media industry and how you have made VRankUp excel
in its niche.
Life can be unpredictable, and my journey to becoming a
digital marketing strategist is a testament to that. As a
young girl, I had always dreamt of pursuing a career in
psychology or geology. However, fate had other plans for
me, and I ended up studying travel and tourism, which
eventually led me to a career in aviation.
For seven years, I worked in training for the travel and
aviation industries, and while I enjoyed my job, I felt that
there was something more out there for me. I wanted to
explore new opportunities and see where my passions could
take me.
So, I took a leap of faith and quit my job to become a
training lead in different industries. This move helped me
gain exposure and eventually develop expertise in my own
domain. I learned new skills, made valuable connections,
and expanded my horizons in ways I never thought
possible.
During this time, I discovered my passion for unlocking the
potential in everyone. I became a freelance trainer, all while
juggling the responsibilities of motherhood. As a
mompreneur, I understand the challenges of balancing work
and family life, and I strive to help others navigate this
balancing act with grace and ease.
Eventually, I took another leap of faith and started my own
digital marketing agency. With a team of professionals, we
work to create customized strategies for our clients to help
them achieve their goals. I continue to work on training
projects, always striving to help others realize their full
potential in all aspects of life.
My journey may not have been a straightforward path, but
every experience has led me to where I am today. As a
digital marketing strategist and entrepreneur, I'm passionate
about helping people succeed in the digital landscape. I
understand the challenges that come with carving out your
own path, but I also know the rewards that come with
pursuing your passions and following your dreams.
What would be your advice to budding entrepreneurs
who aspire to venture into the digital media niche?
Starting a digital media business can be a fulfilling and
exciting endeavour. It's a fast-paced industry that's
constantly evolving, with new technologies and trends
emerging all the time. However, like any entrepreneurial
venture, it is also challenging, and success requires a
combination of knowledge, skills, and the right mindset.
“
The company works closely
with its clients to understand
their business, target audience,
and goals and then develops a
strategy tailored to their specific needs.
“

One key piece of advice for aspiring entrepreneurs in the
digital media business is to have a deep understanding of
the industry. This means staying up to date with the latest
trends, tools, and best practices.
It is important to invest in ongoing learning and
development, whether through courses, conferences, or
networking with other industry professionals. By building a
strong knowledge base and keeping up with industry trends,
you can stay ahead of the curve and deliver innovative
solutions to your clients.
In addition to industry knowledge, developing a strong
brand is critical to success in the digital media business. A
strong brand identity helps you stand out from the
competition and resonates with your target audience. It's
important to invest in high-quality branding and design,
creating a unique and memorable brand voice that aligns
with your values and the needs of your clients. Building a
strong reputation for delivering exceptional service and
results is also key to establishing your brand in the industry.
While there's no guaranteed recipe for success in the digital
media business, developing the right mindset is also
important.
Entrepreneurship can be challenging, and it's important to
be resilient and adaptable in the face of obstacles. Building
a supportive network of mentors, colleagues, and peers can
help you navigate the ups and downs of the industry and
stay motivated to achieve your goals.
Finally, it's worth remembering that starting a digital media
business is a journey, not a destination. Success isn't
achieved overnight, and it requires dedication, hard work,
and a willingness to learn and grow. With the right
combination of industry knowledge, branding, mindset, and
a commitment to ongoing learning and development,
aspiring entrepreneurs can succeed in this exciting and
dynamic industry.
How do you envision scaling your company’s operations
and offerings in the Future?
To ensure the continued growth of our company, we have
implemented a range of strategies that help us manage our
operations effectively. One of the key strategies is
streamlining our processes. We have identified the critical
steps in our workflow and eliminated any unnecessary
steps, thus increasing our efficiency and reducing the risk of
errors. We also have automated some of our repetitive tasks,
which frees up our team's time to focus on more strategic
and creative work. This approach has helped us to improve
our productivity and maintain high standards of quality.
Another strategy we have implemented is expanding our
offerings. We constantly look for ways to provide more
value to our clients, and we regularly review our portfolio
to identify new areas we can offer services. This approach
has allowed us to meet the evolving needs of our clients and
the industry as a whole. By expanding our offerings, we
have been able to attract new clients and retain existing
ones, contributing to our company's overall growth.
Investing in technology is another critical strategy that we
have implemented. We understand that technology is
essential to our success, and we have invested in the latest
tools and software to improve our processes and service
offerings. We use data analytics tools to track our
performance and make data-driven decisions. We also use
project management tools to manage our workflow
effectively and ensure that our team is on track to meet our
client's needs. These investments have enabled us to remain
competitive in the digital media industry and offer cutting-
edge services to our clients.
Building a strong team is also essential for the continued
growth of our company. We have a highly skilled and
experienced team of professionals who are committed to
providing exceptional service to our clients. We invest in
our team's ongoing learning and development and offer a
positive and supportive work environment that encourages
creativity and innovation. We also prioritize diversity and
inclusivity, allowing us to bring a broad range of
perspectives and ideas.
Collaborating with partners is another strategy we have
implemented. We have built strong relationships with other
companies and professionals in the industry, which allows
us to offer our clients a broader range of services and
expertise. This approach has helped us increase our reach
and enhance our service offerings and provided us with
opportunities to learn from others in the industry.
Overall, these strategies have helped us to manage our
operations effectively and ensure the continued growth of
our company. By streamlining our processes, expanding our
offerings, investing in technology, building a dedicated
team, and collaborating with partners, we are well-
positioned to meet the evolving needs of our clients and the
industry as a whole.

www.ciolookindia.com I N D I A

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