1. Should your hotel work with « Big Boys »
such as Expedia, Booking.com,
Lastminute.com, etc…?
Julia CIUPE
Miriam CALEGARI
Sanjarbek KHODJAEV
Frédéric NGUYEN EICHHOLZER

2. Advantages of working with « Big Boys »
- They have their market segment.
- To increase the hotel’s occupancy.
- They make the hotels better known.
Disadvantages of working with « Big Boys »
- Their commissions are very high, which reflect in
the hotels’ revenue.
- Their customers don’t become the hotels’
customers. Hotels haven’t access to the OTAs
customers profile.
- Difficult to control OTAs’ rates, make the
hoteliers lose their rate parity.

3. Hotel/reservations
- Use the « Big Boys » have a big distribution.
- Once, get the OTAs customers in the hotel,
hotelier can make them loyal to their hotels.
- Hotelier expect the customers to come back
their hotels by booking directly with the hotel’s
reservation.
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- Not to use « Big Boys » because they are too
expensive.
- To create its own hotel’s website and to develop
the digital marketing and the social media.