2. ● The problems you are trying to solve are rarely your ownthey are
those of a particular group of people; in order to design for them, you
must gain empathy for who they are and what is important to them.
● Observe:
- View users and their behavior in the context of their lives. Do
observations in relevant contexts. Notice what they say and what they
do.
3. ● It consists on bringing clarity and focus and making sense of the
widespread information you have gathered.
● Synthesize:
- Make categories of scattered finding and turn them into insights that
speak about the needs you need to fulfill.
- Narrow the challenge.
4. ● It is the process of generating ideas, first diverging (volume and
variety) and then converging (selecting the most reasonable ideas).
● This phase concentrates on finding solutions you can use when
prototyping.
● Brainstorming
- You can use brainstorming, bodystorming or mindmapping.
